# MindMem: Multimodal for Predicting Advertisement Memorability Using LLMs and Deep Learning

arXiv: https://arxiv.org/abs/2502.18371 · HTML: https://mlsanity.com/paper/2502.18371/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 8 of its 20 references that are in the map.
- First posted on arXiv 25 Feb 2025.

## Builds on (most cited first, 8 of 8)

- [The Llama 3 Herd of Models](https://mlsanity.com/paper/2407.21783/) (2024)
- [Gemini 1.5: Unlocking multimodal understanding across millions of tokens of context](https://mlsanity.com/paper/2403.05530/) (2024)
- [Qwen2 Technical Report](https://mlsanity.com/paper/2407.10671/) (2024)
- [Long Context Transfer from Language to Vision](https://mlsanity.com/paper/2406.16852/) (2024)
- [A Comprehensive Review of Multimodal Large Language Models: Performance and Challenges Across Different Tasks](https://mlsanity.com/paper/2408.01319/) (2024)
- [VideoMem: Constructing, Analyzing, Predicting Short-term and Long-term Video Memorability](https://mlsanity.com/paper/1812.01973/) (2018)
- [Multimodal Memorability: Modeling Effects of Semantics and Decay on Video Memorability](https://mlsanity.com/paper/2009.02568/) (2020)
- [Image Memorability Prediction with Vision Transformers](https://mlsanity.com/paper/2301.08647/) (2023)

## Abstract (arXiv)

In the competitive landscape of advertising, success hinges on effectively navigating and leveraging complex interactions among consumers, advertisers, and advertisement platforms. These multifaceted interactions compel advertisers to optimize strategies for modeling consumer behavior, enhancing brand recall, and tailoring advertisement content. To address these challenges, we present MindMem, a multimodal predictive model for advertisement memorability. By integrating textual, visual, and auditory data, MindMem achieves state-of-the-art performance, with a Spearman's correlation coefficient of 0.631 on the LAMBDA and 0.731 on the Memento10K dataset, consistently surpassing existing methods. Furthermore, our analysis identified key factors influencing advertisement memorability, such as video pacing, scene complexity, and emotional resonance. Expanding on this, we introduced MindMem-ReAd (MindMem-Driven Re-generated Advertisement), which employs Large Language Model-based simulations to optimize advertisement content and placement, resulting in up to a 74.12% improvement in advertisement memorability. Our results highlight the transformative potential of Artificial Intelligence in advertising, offering advertisers a robust tool to drive engagement, enhance competitiveness, and maximize impact in a rapidly evolving market.