# Instruction-Based Fine-tuning of Open-Source LLMs for Predicting Customer Purchase Behaviors

arXiv: https://arxiv.org/abs/2502.15724 · HTML: https://mlsanity.com/paper/2502.15724/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 21 of its 33 references that are in the map.
- First posted on arXiv 28 Jan 2025.

## Builds on (most cited first, 21 of 21)

- [Training language models to follow instructions with human feedback](https://mlsanity.com/paper/2203.02155/) (2022)
- [LoRA: Low-Rank Adaptation of Large Language Models](https://mlsanity.com/paper/2106.09685/) (2021)
- [LLaMA: Open and Efficient Foundation Language Models](https://mlsanity.com/paper/2302.13971/) (2023)
- [PaLM: Scaling Language Modeling with Pathways](https://mlsanity.com/paper/2204.02311/) (2022)
- [Mistral 7B](https://mlsanity.com/paper/2310.06825/) (2023)
- [Self-Instruct: Aligning Language Models with Self-Generated Instructions](https://mlsanity.com/paper/2212.10560/) (2022)
- [A Survey of Large Language Models](https://mlsanity.com/paper/2303.18223/) (2023)
- [Emergent Abilities of Large Language Models](https://mlsanity.com/paper/2206.07682/) (2022)
- [Session-based Recommendations with Recurrent Neural Networks](https://mlsanity.com/paper/1511.06939/) (2015)
- [Instruction Tuning for Large Language Models: A Survey](https://mlsanity.com/paper/2308.10792/) (2023)
- [Recommendation as Language Processing (RLP): A Unified Pretrain, Personalized Prompt & Predict Paradigm (P5)](https://mlsanity.com/paper/2203.13366/) (2022)
- [A Survey on Large Language Models for Recommendation](https://mlsanity.com/paper/2305.19860/) (2023)
- [TALLRec: An Effective and Efficient Tuning Framework to Align Large Language Model with Recommendation](https://mlsanity.com/paper/2305.00447/) (2023)
- [Fusing Similarity Models with Markov Chains for Sparse Sequential Recommendation](https://mlsanity.com/paper/1609.09152/) (2016)
- [A Simple Convolutional Generative Network for Next Item Recommendation](https://mlsanity.com/paper/1808.05163/) (2018)
- [Sequential Recommender Systems: Challenges, Progress and Prospects](https://mlsanity.com/paper/2001.04830/) (2019)
- [Learning Vector-Quantized Item Representation for Transferable Sequential Recommenders](https://mlsanity.com/paper/2210.12316/) (2022)
- [PALR: Personalization Aware LLMs for Recommendation](https://mlsanity.com/paper/2305.07622/) (2023)
- [A Survey on Data Selection for LLM Instruction Tuning](https://mlsanity.com/paper/2402.05123/) (2024)
- [Zero-Shot Recommender Systems](https://mlsanity.com/paper/2105.08318/) (2021)
- [Zero-Shot Recommendation as Language Modeling](https://mlsanity.com/paper/2112.04184/) (2021)

## Abstract (arXiv)

In this study, the performance of various predictive models, including probabilistic baseline, CNN, LSTM, and finetuned LLMs, in forecasting merchant categories from financial transaction data have been evaluated. Utilizing datasets from Bank A for training and Bank B for testing, the superior predictive capabilities of the fine-tuned Mistral Instruct model, which was trained using customer data converted into natural language format have been demonstrated. The methodology of this study involves instruction fine-tuning Mistral via LoRA (LowRank Adaptation of Large Language Models) to adapt its vast pre-trained knowledge to the specific domain of financial transactions. The Mistral model significantly outperforms traditional sequential models, achieving higher F1 scores in the three key merchant categories of bank transaction data (grocery, clothing, and gas stations) that is crucial for targeted marketing campaigns. This performance is attributed to the model's enhanced semantic understanding and adaptability which enables it to better manage minority classes and predict transaction categories with greater accuracy. These findings highlight the potential of LLMs in predicting human behavior.