# White Hat Search Engine Optimization using Large Language Models

arXiv: https://arxiv.org/abs/2502.07315 · HTML: https://mlsanity.com/paper/2502.07315/

## Key facts

- Cited by 4 papers in the map (data through 14 Oct 2026).
- First posted on arXiv 11 Feb 2025.

## Built on by (most cited first, 4 of 4)

- [C-SEO Bench: Does Conversational SEO Work?](https://mlsanity.com/paper/2506.11097/) (2025)
- [EcoGEO: Trajectory-Aware Evidence Ecosystems for Web-Enabled LLM Search Agents](https://mlsanity.com/paper/2605.12887/) (2026)
- [A Multi-Agent Perspective on Modern Information Retrieval](https://mlsanity.com/paper/2502.14796/) (2025)
- [CSP: A Simulator For Multi-Agent Ranking Competitions](https://mlsanity.com/paper/2502.11197/) (2025)

## Abstract (arXiv)

We present novel white-hat search engine optimization techniques based on genAI and demonstrate their empirical merits.