# A method for estimating roadway billboard salience

arXiv: https://arxiv.org/abs/2501.07342 · HTML: https://mlsanity.com/paper/2501.07342/

## Key facts

- Cited by 1 papers in the map (data through 14 Oct 2026).
- Builds on 10 of its 37 references that are in the map.
- First posted on arXiv 13 Jan 2025.

## Builds on (most cited first, 10 of 10)

- [Microsoft COCO: Common Objects in Context](https://mlsanity.com/paper/1405.0312/) (2014)
- [Faster R-CNN: Towards Real-Time Object Detection with Region Proposal Networks](https://mlsanity.com/paper/1506.01497/) (2015)
- [Mask R-CNN](https://mlsanity.com/paper/1703.06870/) (2017)
- [You Only Look Once: Unified, Real-Time Object Detection](https://mlsanity.com/paper/1506.02640/) (2015)
- [MobileNetV2: Inverted Residuals and Linear Bottlenecks](https://mlsanity.com/paper/1801.04381/) (2018)
- [FCOS: Fully Convolutional One-Stage Object Detection](https://mlsanity.com/paper/1904.01355/) (2019)
- [Objects as Points](https://mlsanity.com/paper/1904.07850/) (2019)
- [CornerNet: Detecting Objects as Paired Keypoints](https://mlsanity.com/paper/1808.01244/) (2018)
- [Bridging the Gap Between Anchor-based and Anchor-free Detection via Adaptive Training Sample Selection](https://mlsanity.com/paper/1912.02424/) (2019)
- [Unified Image and Video Saliency Modeling](https://mlsanity.com/paper/2003.05477/) (2020)

## Built on by (most cited first, 1 of 1)

- [Billboard in Focus: Estimating Driver Gaze Duration from a Single Image](https://mlsanity.com/paper/2601.07073/) (2026)

## Abstract (arXiv)

Roadside billboards and other forms of outdoor advertising play a crucial role in marketing initiatives; however, they can also distract drivers, potentially contributing to accidents. This study delves into the significance of roadside advertising in images captured from a driver's perspective. Firstly, it evaluates the effectiveness of neural networks in detecting advertising along roads, focusing on the YOLOv5 and Faster R-CNN models. Secondly, the study addresses the determination of billboard significance using methods for saliency extraction. The UniSal and SpectralResidual methods were employed to create saliency maps for each image. The study establishes a database of eye tracking sessions captured during city highway driving to assess the saliency models.