# Market Basket Analysis Using Rule-Based Algorithms and Data Mining Techniques

arXiv: https://arxiv.org/abs/2412.18699 · HTML: https://mlsanity.com/paper/2412.18699/

## Key facts

- Cited by 1 papers in the map (data through 14 Oct 2026).
- First posted on arXiv 24 Dec 2024.

## Built on by (most cited first, 1 of 1)

- [Support Thresholds, Not Algorithms, Limit Rare-Association Recovery in Co-Purchase Networks](https://mlsanity.com/paper/2609.20171/) (2026)

## Abstract (arXiv)

The research identifies association rules that can inform marketing strategies and enhance operational efficiency. A structured methodology is applied to extract and interpret meaningful relationships within transactional data, emphasizing their implications for managerial decision-making. By demonstrating the potential of data mining to transform raw data into valuable business insights, this paper provides a framework for using analytical tools to improve customer engagement and competitive positioning.