# WEPO: Web Element Preference Optimization for LLM-based Web Navigation

arXiv: https://arxiv.org/abs/2412.10742 · HTML: https://mlsanity.com/paper/2412.10742/

## Key facts

- Cited by 10 papers in the map (data through 14 Oct 2026).
- Placed in LLM preference optimization methods, one of 10 directions in LLM alignment / RLHF / preference optimisation.
- Builds on 22 of its 50 references that are in the map.
- First posted on arXiv 14 Dec 2024.

## Placed in

- LLM alignment / RLHF / preference optimisation / [LLM preference optimization methods](https://mlsanity.com/alignment/llm-preference-optimization-methods/)

## Builds on (most cited first, 22 of 22)

- [Mistral 7B](https://mlsanity.com/paper/2310.06825/) (2023)
- [Constitutional AI: Harmlessness from AI Feedback](https://mlsanity.com/paper/2212.08073/) (2022)
- [Fine-Tuning Language Models from Human Preferences](https://mlsanity.com/paper/1909.08593/) (2019)
- [Phi-3 Technical Report: A Highly Capable Language Model Locally on Your Phone](https://mlsanity.com/paper/2404.14219/) (2024)
- [WebGPT: Browser-assisted question-answering with human feedback](https://mlsanity.com/paper/2112.09332/) (2021)
- [The Rise and Potential of Large Language Model Based Agents: A Survey](https://mlsanity.com/paper/2309.07864/) (2023)
- [SimPO: Simple Preference Optimization with a Reference-Free Reward](https://mlsanity.com/paper/2405.14734/) (2024)
- [Gemma: Open Models Based on Gemini Research and Technology](https://mlsanity.com/paper/2403.08295/) (2024)
- [CogAgent: A Visual Language Model for GUI Agents](https://mlsanity.com/paper/2312.08914/) (2023)
- [SeeClick: Harnessing GUI Grounding for Advanced Visual GUI Agents](https://mlsanity.com/paper/2401.10935/) (2024)
- [ORPO: Monolithic Preference Optimization without Reference Model](https://mlsanity.com/paper/2403.07691/) (2024)
- [WebVoyager: Building an End-to-End Web Agent with Large Multimodal Models](https://mlsanity.com/paper/2401.13919/) (2024)
- [Mobile-Agent: Autonomous Multi-Modal Mobile Device Agent with Visual Perception](https://mlsanity.com/paper/2401.16158/) (2024)
- [Synapse: Trajectory-as-Exemplar Prompting with Memory for Computer Control](https://mlsanity.com/paper/2306.07863/) (2023)
- [WebLINX: Real-World Website Navigation with Multi-Turn Dialogue](https://mlsanity.com/paper/2402.05930/) (2024)
- [Ferret-UI: Grounded Mobile UI Understanding with Multimodal LLMs](https://mlsanity.com/paper/2404.05719/) (2024)
- [Direct Preference Optimization with an Offset](https://mlsanity.com/paper/2402.10571/) (2024)
- [ScreenAgent: A Vision Language Model-driven Computer Control Agent](https://mlsanity.com/paper/2402.07945/) (2024)
- [ScreenAI: A Vision-Language Model for UI and Infographics Understanding](https://mlsanity.com/paper/2402.04615/) (2024)
- [Active Preference Learning for Large Language Models](https://mlsanity.com/paper/2402.08114/) (2024)
- [Filtered Direct Preference Optimization](https://mlsanity.com/paper/2404.13846/) (2024)
- [Negating Negatives: Alignment with Human Negative Samples via Distributional Dispreference Optimization](https://mlsanity.com/paper/2403.03419/) (2024)

## Built on by (most cited first, 10 of 10)

- [Deep Research: A Survey of Autonomous Research Agents](https://mlsanity.com/paper/2508.12752/) (2025)
- [World-Model-Augmented Web Agents with Action Correction](https://mlsanity.com/paper/2602.15384/) (2026)
- [SkillMaster: Toward Autonomous Skill Mastery in LLM Agents](https://mlsanity.com/paper/2605.08693/) (2026)
- [Empowering Real-World: A Survey on the Technology, Practice, and Evaluation of LLM-driven Industry Agents](https://mlsanity.com/paper/2510.17491/) (2025)
- [Affordance Representation and Recognition for Autonomous Agents](https://mlsanity.com/paper/2510.24459/) (2025)
- [HiLSVA: Design and Evaluation of a Human-in-the-Loop Agentic System for Scientific Visualization](https://mlsanity.com/paper/2606.26614/) (2026)
- [Cognitive Duality for Adaptive Web Agents](https://mlsanity.com/paper/2508.05081/) (2025)
- [IntPro: A Proxy Agent for Context-Aware Intent Understanding via Retrieval-conditioned Inference](https://mlsanity.com/paper/2603.03325/) (2026)
- [Weasel: Out-of-Domain Generalization for Web Agents via Importance-Diversity Data Selection](https://mlsanity.com/paper/2605.20291/) (2026)
- [Act2Intention: A Benchmark For Developing Active Mobile Agents Through Inferring User Intention from GUI Actions](https://mlsanity.com/paper/2608.14132/) (2026)

## Abstract (arXiv)

The rapid advancement of autonomous web navigation has significantly benefited from grounding pretrained Large Language Models (LLMs) as agents. However, current research has yet to fully leverage the redundancy of HTML elements for contrastive training. This paper introduces a novel approach to LLM-based web navigation tasks, called Web Element Preference Optimization (WEPO). WEPO utilizes unsupervised preference learning by sampling distance-based non-salient web elements as negative samples, optimizing maximum likelihood objective within Direct Preference Optimization (DPO). We evaluate WEPO on the Mind2Web benchmark and empirically demonstrate that WEPO aligns user high-level intent with output actions more effectively. The results show that our method achieved the state-of-the-art, with an improvement of 13.8% over WebAgent and 5.3% over the visual language model CogAgent baseline. Our findings underscore the potential of preference optimization to enhance web navigation and other web page based tasks, suggesting a promising direction for future research.