# CAP: Evaluation of Persuasive and Creative Image Generation

arXiv: https://arxiv.org/abs/2412.10426 · HTML: https://mlsanity.com/paper/2412.10426/

## Key facts

- Cited by 5 papers in the map (data through 14 Oct 2026).
- Builds on 32 of its 62 references that are in the map.
- First posted on arXiv 10 Dec 2024.

## Builds on (most cited first, 30 of 32)

- [Learning Transferable Visual Models From Natural Language Supervision](https://mlsanity.com/paper/2103.00020/) (2021)
- [High-Resolution Image Synthesis with Latent Diffusion Models](https://mlsanity.com/paper/2112.10752/) (2021)
- [The Llama 3 Herd of Models](https://mlsanity.com/paper/2407.21783/) (2024)
- [BLIP-2: Bootstrapping Language-Image Pre-training with Frozen Image Encoders and Large Language Models](https://mlsanity.com/paper/2301.12597/) (2023)
- [SDXL: Improving Latent Diffusion Models for High-Resolution Image Synthesis](https://mlsanity.com/paper/2307.01952/) (2023)
- [Qwen Technical Report](https://mlsanity.com/paper/2309.16609/) (2023)
- [Improved Techniques for Training GANs](https://mlsanity.com/paper/1606.03498/) (2016)
- [InternVL: Scaling up Vision Foundation Models and Aligning for Generic Visual-Linguistic Tasks](https://mlsanity.com/paper/2312.14238/) (2023)
- [CLIPScore: A Reference-free Evaluation Metric for Image Captioning](https://mlsanity.com/paper/2104.08718/) (2021)
- [Qwen-VL: A Versatile Vision-Language Model for Understanding, Localization, Text Reading, and Beyond](https://mlsanity.com/paper/2308.12966/) (2023)
- [M3-Embedding: Multi-Linguality, Multi-Functionality, Multi-Granularity Text Embeddings Through Self-Knowledge Distillation](https://mlsanity.com/paper/2402.03216/) (2024)
- [Pick-a-Pic: An Open Dataset of User Preferences for Text-to-Image Generation](https://mlsanity.com/paper/2305.01569/) (2023)
- [Human Preference Score v2: A Solid Benchmark for Evaluating Human Preferences of Text-to-Image Synthesis](https://mlsanity.com/paper/2306.09341/) (2023)
- [PixArt-α: Fast Training of Diffusion Transformer for Photorealistic Text-to-Image Synthesis](https://mlsanity.com/paper/2310.00426/) (2023)
- [How Johnny Can Persuade LLMs to Jailbreak Them: Rethinking Persuasion to Challenge AI Safety by Humanizing LLMs](https://mlsanity.com/paper/2401.06373/) (2024)
- [Evaluating Text-to-Visual Generation with Image-to-Text Generation](https://mlsanity.com/paper/2404.01291/) (2024)
- [TIFA: Accurate and Interpretable Text-to-Image Faithfulness Evaluation with Question Answering](https://mlsanity.com/paper/2303.11897/) (2023)
- [Contrastive Preference Optimization: Pushing the Boundaries of LLM Performance in Machine Translation](https://mlsanity.com/paper/2401.08417/) (2024)
- [Davidsonian Scene Graph: Improving Reliability in Fine-grained Evaluation for Text-to-Image Generation](https://mlsanity.com/paper/2310.18235/) (2023)
- [What You See is What You Read? Improving Text-Image Alignment Evaluation](https://mlsanity.com/paper/2305.10400/) (2023)
- [Automatic Understanding of Image and Video Advertisements](https://mlsanity.com/paper/1707.03067/) (2017)
- [IdealGPT: Iteratively Decomposing Vision and Language Reasoning via Large Language Models](https://mlsanity.com/paper/2305.14985/) (2023)
- [Can Language Models Recognize Convincing Arguments?](https://mlsanity.com/paper/2404.00750/) (2024)
- [EVALALIGN: Supervised Fine-Tuning Multimodal LLMs with Human-Aligned Data for Evaluating Text-to-Image Models](https://mlsanity.com/paper/2406.16562/) (2024)
- [Measuring and Improving Persuasiveness of Large Language Models](https://mlsanity.com/paper/2410.02653/) (2024)
- [Text-to-Image Generation for Abstract Concepts](https://mlsanity.com/paper/2309.14623/) (2023)
- [A Video Is Worth 4096 Tokens: Verbalize Videos To Understand Them In Zero Shot](https://mlsanity.com/paper/2305.09758/) (2023)
- [Prompt Optimizer of Text-to-Image Diffusion Models for Abstract Concept Understanding](https://mlsanity.com/paper/2404.11589/) (2024)
- [Social Reward: Evaluating and Enhancing Generative AI through Million-User Feedback from an Online Creative Community](https://mlsanity.com/paper/2402.09872/) (2024)
- [Persuasiveness of Generated Free-Text Rationales in Subjective Decisions: A Case Study on Pairwise Argument Ranking](https://mlsanity.com/paper/2406.13905/) (2024)

## Built on by (most cited first, 5 of 5)

- [Culture in Action: Evaluating Text-to-Image Models through Social Activities](https://mlsanity.com/paper/2511.05681/) (2025)
- [Evaluation of Cultural Competence of Vision-Language Models](https://mlsanity.com/paper/2505.22793/) (2025)
- [Towards Generalization of Tactile Image Generation: Reference-Free Evaluation in a Leakage-Free Setting](https://mlsanity.com/paper/2503.06860/) (2025)
- [Sense it with your eyes: Sensation Generation and Understanding for Advertisements](https://mlsanity.com/paper/2607.25314/) (2026)
- [CogenPVG: Cognitive-Enhanced Reflective Multi-Agent Framework for Persuasive Video Generation](https://mlsanity.com/paper/2609.25821/) (2026)

## Abstract (arXiv)

We address the task of advertisement image generation and introduce three evaluation metrics to assess Creativity, prompt Alignment, and Persuasiveness (CAP) in generated advertisement images. Despite recent advancements in Text-to-Image (T2I) generation and their performance in generating high-quality images for explicit descriptions, evaluating these models remains challenging. Existing evaluation methods focus largely on assessing alignment with explicit, detailed descriptions, but evaluating alignment with visually implicit prompts remains an open problem. Additionally, creativity and persuasiveness are essential qualities that enhance the effectiveness of advertisement images, yet are seldom measured. To address this, we propose three novel metrics for evaluating the creativity, alignment, and persuasiveness of generated images. Our findings reveal that current T2I models struggle with creativity, persuasiveness, and alignment when the input text is implicit messages. We further introduce a simple yet effective approach to enhance T2I models' capabilities in producing images that are better aligned, more creative, and more persuasive.