# OKG: On-the-Fly Keyword Generation in Sponsored Search Advertising

arXiv: https://arxiv.org/abs/2412.03577 · HTML: https://mlsanity.com/paper/2412.03577/

## Key facts

- Cited by 1 papers in the map (data through 14 Oct 2026).
- Builds on 10 of its 33 references that are in the map.
- First posted on arXiv 18 Nov 2024.

## Builds on (most cited first, 10 of 10)

- [GPT-4 Technical Report](https://mlsanity.com/paper/2303.08774/) (2023)
- [Retrieval-Augmented Generation for Knowledge-Intensive NLP Tasks](https://mlsanity.com/paper/2005.11401/) (2020)
- [BERTScore: Evaluating Text Generation with BERT](https://mlsanity.com/paper/1904.09675/) (2019)
- [Gemini 1.5: Unlocking multimodal understanding across millions of tokens of context](https://mlsanity.com/paper/2403.05530/) (2024)
- [Sequence to Sequence Learning with Neural Networks](https://mlsanity.com/paper/1409.3215/) (2014)
- [Billion-scale similarity search with GPUs](https://mlsanity.com/paper/1702.08734/) (2017)
- [Conditional Generative Adversarial Nets](https://mlsanity.com/paper/1411.1784/) (2014)
- [Large Language Models are Built-in Autoregressive Search Engines](https://mlsanity.com/paper/2305.09612/) (2023)
- [An end-to-end Generative Retrieval Method for Sponsored Search Engine --Decoding Efficiently into a Closed Target Domain](https://mlsanity.com/paper/1902.00592/) (2019)
- [Domain-Constrained Advertising Keyword Generation](https://mlsanity.com/paper/1902.10374/) (2019)

## Built on by (most cited first, 1 of 1)

- [WebGen-V Bench: Structured Representation for Enhancing Visual Design in LLM-based Web Generation and Evaluation](https://mlsanity.com/paper/2510.15306/) (2025)

## Abstract (arXiv)

Current keyword decision-making in sponsored search advertising relies on large, static datasets, limiting the ability to automatically set up keywords and adapt to real-time KPI metrics and product updates that are essential for effective advertising. In this paper, we propose On-the-fly Keyword Generation (OKG), an LLM agent-based method that dynamically monitors KPI changes and adapts keyword generation in real time, aligning with strategies recommended by advertising platforms. Additionally, we introduce the first publicly accessible dataset containing real keyword data along with its KPIs across diverse domains, providing a valuable resource for future research. Experimental results show that OKG significantly improves keyword adaptability and responsiveness compared to traditional methods. The code for OKG and the dataset are available at https://github.com/sony/okg.