# An accuracy improving method for advertising click through rate prediction based on enhanced xDeepFM model

arXiv: https://arxiv.org/abs/2411.15223 · HTML: https://mlsanity.com/paper/2411.15223/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 11 of its 33 references that are in the map.
- First posted on arXiv 21 Nov 2024.

## Builds on (most cited first, 11 of 11)

- [Attention Is All You Need](https://mlsanity.com/paper/1706.03762/) (2017)
- [Wide & Deep Learning for Recommender Systems](https://mlsanity.com/paper/1606.07792/) (2016)
- [DeepFM: A Factorization-Machine based Neural Network for CTR Prediction](https://mlsanity.com/paper/1703.04247/) (2017)
- [An Introduction to Convolutional Neural Networks](https://mlsanity.com/paper/1511.08458/) (2015)
- [Deep Metric Learning via Lifted Structured Feature Embedding](https://mlsanity.com/paper/1511.06452/) (2015)
- [Deep & Cross Network for Ad Click Predictions](https://mlsanity.com/paper/1708.05123/) (2017)
- [AutoInt: Automatic Feature Interaction Learning via Self-Attentive Neural Networks](https://mlsanity.com/paper/1810.11921/) (2018)
- [xDeepFM: Combining Explicit and Implicit Feature Interactions for Recommender Systems](https://mlsanity.com/paper/1803.05170/) (2018)
- [Deep Learning for Click-Through Rate Estimation](https://mlsanity.com/paper/2104.10584/) (2021)
- [Learning Piece-wise Linear Models from Large Scale Data for Ad Click Prediction](https://mlsanity.com/paper/1704.05194/) (2017)
- [Multi-Layered Gradient Boosting Decision Trees](https://mlsanity.com/paper/1806.00007/) (2018)

## Abstract (arXiv)

Advertising click-through rate (CTR) prediction aims to forecast the probability that a user will click on an advertisement in a given context, thus providing enterprises with decision support for product ranking and ad placement. However, CTR prediction faces challenges such as data sparsity and class imbalance, which adversely affect model training effectiveness. Moreover, most current CTR prediction models fail to fully explore the associations among user history, interests, and target advertisements from multiple perspectives, neglecting important information at different levels. To address these issues, this paper proposes an improved CTR prediction model based on the xDeepFM architecture. By integrating a multi-head attention mechanism, the model can simultaneously focus on different aspects of feature interactions, enhancing its ability to learn intricate patterns without significantly increasing computational complexity. Furthermore, replacing the linear model with a Factorization Machine (FM) model improves the handling of high-dimensional sparse data by flexibly capturing both first-order and second-order feature interactions. Experimental results on the Criteo dataset demonstrate that the proposed model outperforms other state-of-the-art methods, showing significant improvements in both AUC and Logloss metrics. This enhancement facilitates better mining of implicit relationships between features and improves the accuracy of advertising CTR prediction.