# Efficient and Effective Adaptation of Multimodal Foundation Models in Sequential Recommendation

arXiv: https://arxiv.org/abs/2411.02992 · HTML: https://mlsanity.com/paper/2411.02992/

## Key facts

- Cited by 7 papers in the map (data through 14 Oct 2026).
- Builds on 60 of its 85 references that are in the map.
- First posted on arXiv 5 Nov 2024.

## Builds on (most cited first, 30 of 60)

- [Deep Residual Learning for Image Recognition](https://mlsanity.com/paper/1512.03385/) (2015)
- [BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding](https://mlsanity.com/paper/1810.04805/) (2018)
- [Learning Transferable Visual Models From Natural Language Supervision](https://mlsanity.com/paper/2103.00020/) (2021)
- [Language Models are Few-Shot Learners](https://mlsanity.com/paper/2005.14165/) (2020)
- [An Image is Worth 16x16 Words: Transformers for Image Recognition at Scale](https://mlsanity.com/paper/2010.11929/) (2020)
- [GPT-4 Technical Report](https://mlsanity.com/paper/2303.08774/) (2023)
- [Exploring the Limits of Transfer Learning with a Unified Text-to-Text Transformer](https://mlsanity.com/paper/1910.10683/) (2019)
- [LoRA: Low-Rank Adaptation of Large Language Models](https://mlsanity.com/paper/2106.09685/) (2021)
- [LLaMA: Open and Efficient Foundation Language Models](https://mlsanity.com/paper/2302.13971/) (2023)
- [Swin Transformer: Hierarchical Vision Transformer using Shifted Windows](https://mlsanity.com/paper/2103.14030/) (2021)
- [Hierarchical Text-Conditional Image Generation with CLIP Latents](https://mlsanity.com/paper/2204.06125/) (2022)
- [Flamingo: a Visual Language Model for Few-Shot Learning](https://mlsanity.com/paper/2204.14198/) (2022)
- [Zero-Shot Text-to-Image Generation](https://mlsanity.com/paper/2102.12092/) (2021)
- [Parameter-Efficient Transfer Learning for NLP](https://mlsanity.com/paper/1902.00751/) (2019)
- [BitFit: Simple Parameter-efficient Fine-tuning for Transformer-based Masked Language-models](https://mlsanity.com/paper/2106.10199/) (2021)
- [Self-Attentive Sequential Recommendation](https://mlsanity.com/paper/1808.09781/) (2018)
- [LightGCN: Simplifying and Powering Graph Convolution Network for Recommendation](https://mlsanity.com/paper/2002.02126/) (2020)
- [Neural Collaborative Filtering](https://mlsanity.com/paper/1708.05031/) (2017)
- [Scaling Vision Transformers](https://mlsanity.com/paper/2106.04560/) (2021)
- [BERT4Rec: Sequential Recommendation with Bidirectional Encoder Representations from Transformer](https://mlsanity.com/paper/1904.06690/) (2019)
- [PaLI: A Jointly-Scaled Multilingual Language-Image Model](https://mlsanity.com/paper/2209.06794/) (2022)
- [Session-based Recommendations with Recurrent Neural Networks](https://mlsanity.com/paper/1511.06939/) (2015)
- [Scaling Vision Transformers to 22 Billion Parameters](https://mlsanity.com/paper/2302.05442/) (2023)
- [DeepFM: A Factorization-Machine based Neural Network for CTR Prediction](https://mlsanity.com/paper/1703.04247/) (2017)
- [Compacter: Efficient Low-Rank Hypercomplex Adapter Layers](https://mlsanity.com/paper/2106.04647/) (2021)
- [Reducing Transformer Depth on Demand with Structured Dropout](https://mlsanity.com/paper/1909.11556/) (2019)
- [Tip-Adapter: Training-free CLIP-Adapter for Better Vision-Language Modeling](https://mlsanity.com/paper/2111.03930/) (2021)
- [TALLRec: An Effective and Efficient Tuning Framework to Align Large Language Model with Recommendation](https://mlsanity.com/paper/2305.00447/) (2023)
- [K-Adapter: Infusing Knowledge into Pre-Trained Models with Adapters](https://mlsanity.com/paper/2002.01808/) (2020)
- [Side Adapter Network for Open-Vocabulary Semantic Segmentation](https://mlsanity.com/paper/2302.12242/) (2023)

## Built on by (most cited first, 7 of 7)

- [LLMPopcorn: Exploring LLMs as Assistants for Popular Micro-video Generation](https://mlsanity.com/paper/2502.12945/) (2025)
- [Multimodal Representation Learning Techniques for Comprehensive Facial State Analysis](https://mlsanity.com/paper/2504.10351/) (2025)
- [Focal-RegionFace: Generating Fine-Grained Multi-attribute Descriptions for Arbitrarily Selected Face Focal Regions](https://mlsanity.com/paper/2601.00156/) (2026)
- [Benchmarking Multimodal Large Language Models for Missing Modality Completion in Product Catalogues](https://mlsanity.com/paper/2601.19750/) (2026)
- [TailorMind: Towards Preference-Aligned Multimodal Content Generation](https://mlsanity.com/paper/2606.23643/) (2026)
- [Navigating User Behavior toward Personalized Multimodal Generation](https://mlsanity.com/paper/2606.24196/) (2026)
- [Preference Flow Matching with Spectral Factorization for Micro-video Recommendation](https://mlsanity.com/paper/2608.26579/) (2026)

## Abstract (arXiv)

Multimodal foundation models (MFMs) have revolutionized sequential recommender systems through advanced representation learning. While Parameter-efficient Fine-tuning (PEFT) is commonly used to adapt these models, studies often prioritize parameter efficiency, neglecting GPU memory and training speed. To address this, we introduced the IISAN framework, significantly enhancing efficiency. However, IISAN was limited to symmetrical MFMs and identical text and image encoders, preventing the use of state-of-the-art Large Language Models. To overcome this, we developed IISAN-Versa, a versatile plug-and-play architecture compatible with both symmetrical and asymmetrical MFMs. IISAN-Versa employs a Decoupled PEFT structure and utilizes both intra- and inter-modal adaptation. It effectively handles asymmetry through a simple yet effective combination of group layer-dropping and dimension transformation alignment. Our research demonstrates that IISAN-Versa effectively adapts large text encoders, and we further identify a scaling effect where larger encoders generally perform better. IISAN-Versa also demonstrates strong versatility in our defined multimodal scenarios, which include raw titles and captions generated from images and videos. Additionally, IISAN-Versa achieved state-of-the-art performance on the Microlens public benchmark. We release our code at https://github.com/GAIR-Lab/IISAN.
