# Evaluating Cultural and Social Awareness of LLM Web Agents

arXiv: https://arxiv.org/abs/2410.23252 · HTML: https://mlsanity.com/paper/2410.23252/

## Key facts

- Cited by 45 papers in the map (data through 14 Oct 2026).
- Placed in Social simulation and multi-agent debate, one of 16 directions in LLM agents and tool use.
- Builds on 24 of its 34 references that are in the map.
- First posted on arXiv 30 Oct 2024.

## Placed in

- LLM agents and tool use / [Social simulation and multi-agent debate](https://mlsanity.com/agents/social-simulation-and-multi-agent-debate/)

## Builds on (most cited first, 24 of 24)

- [Language Models are Few-Shot Learners](https://mlsanity.com/paper/2005.14165/) (2020)
- [ReAct: Synergizing Reasoning and Acting in Language Models](https://mlsanity.com/paper/2210.03629/) (2022)
- [PaLM: Scaling Language Modeling with Pathways](https://mlsanity.com/paper/2204.02311/) (2022)
- [SWE-bench: Can Language Models Resolve Real-World GitHub Issues?](https://mlsanity.com/paper/2310.06770/) (2023)
- [G-Eval: NLG Evaluation using GPT-4 with Better Human Alignment](https://mlsanity.com/paper/2303.16634/) (2023)
- [WebArena: A Realistic Web Environment for Building Autonomous Agents](https://mlsanity.com/paper/2307.13854/) (2023)
- [τ-bench: A Benchmark for Tool-Agent-User Interaction in Real-World Domains](https://mlsanity.com/paper/2406.12045/) (2024)
- [WebShop: Towards Scalable Real-World Web Interaction with Grounded Language Agents](https://mlsanity.com/paper/2207.01206/) (2022)
- [Aligning AI With Shared Human Values](https://mlsanity.com/paper/2008.02275/) (2020)
- [Identifying the Risks of LM Agents with an LM-Emulated Sandbox](https://mlsanity.com/paper/2309.15817/) (2023)
- [DecodingTrust: A Comprehensive Assessment of Trustworthiness in GPT Models](https://mlsanity.com/paper/2306.11698/) (2023)
- [TravelPlanner: A Benchmark for Real-World Planning with Language Agents](https://mlsanity.com/paper/2402.01622/) (2024)
- [Social Chemistry 101: Learning to Reason about Social and Moral Norms](https://mlsanity.com/paper/2011.00620/) (2020)
- [Cultural Alignment in Large Language Models: An Explanatory Analysis Based on Hofstede's Cultural Dimensions](https://mlsanity.com/paper/2309.12342/) (2023)
- [CultureBank: An Online Community-Driven Knowledge Base Towards Culturally Aware Language Technologies](https://mlsanity.com/paper/2404.15238/) (2024)
- [Extracting Cultural Commonsense Knowledge at Scale](https://mlsanity.com/paper/2210.07763/) (2022)
- [On the Safety of Conversational Models: Taxonomy, Dataset, and Benchmark](https://mlsanity.com/paper/2110.08466/) (2021)
- [TrustAgent: Towards Safe and Trustworthy LLM-based Agents](https://mlsanity.com/paper/2402.01586/) (2024)
- [NormBank: A Knowledge Bank of Situational Social Norms](https://mlsanity.com/paper/2305.17008/) (2023)
- [WorldValuesBench: A Large-Scale Benchmark Dataset for Multi-Cultural Value Awareness of Language Models](https://mlsanity.com/paper/2404.16308/) (2024)
- [CULTURE-GEN: Revealing Global Cultural Perception in Language Models through Natural Language Prompting](https://mlsanity.com/paper/2404.10199/) (2024)
- [NormSAGE: Multi-Lingual Multi-Cultural Norm Discovery from Conversations On-the-Fly](https://mlsanity.com/paper/2210.08604/) (2022)
- [An image speaks a thousand words, but can everyone listen? On image transcreation for cultural relevance](https://mlsanity.com/paper/2404.01247/) (2024)
- [CulturalTeaming: AI-Assisted Interactive Red-Teaming for Challenging LLMs' (Lack of) Multicultural Knowledge](https://mlsanity.com/paper/2404.06664/) (2024)

## Built on by (most cited first, 30 of 45)

- [Multi-Agent Collaboration Mechanisms: A Survey of LLMs](https://mlsanity.com/paper/2501.06322/) (2025)
- [Evaluation and Benchmarking of LLM Agents: A Survey](https://mlsanity.com/paper/2507.21504/) (2025)
- [Agentic Large Language Models, a survey](https://mlsanity.com/paper/2503.23037/) (2025)
- [CRMArena: Understanding the Capacity of LLM Agents to Perform Professional CRM Tasks in Realistic Environments](https://mlsanity.com/paper/2411.02305/) (2024)
- [CRMArena-Pro: Holistic Assessment of LLM Agents Across Diverse Business Scenarios and Interactions](https://mlsanity.com/paper/2505.18878/) (2025)
- [The State of Multilingual LLM Safety Research: From Measuring the Language Gap to Mitigating It](https://mlsanity.com/paper/2505.24119/) (2025)
- [Culture is Not Trivia: Sociocultural Theory for Cultural NLP](https://mlsanity.com/paper/2502.12057/) (2025)
- [Lost in Simulation: LLM-Simulated Users are Unreliable Proxies for Human Users in Agentic Evaluations](https://mlsanity.com/paper/2601.17087/) (2026)
- [Towards Trustworthy GUI Agents: A Survey](https://mlsanity.com/paper/2503.23434/) (2025)
- [A Survey on the Safety and Security Threats of Computer-Using Agents: JARVIS or Ultron?](https://mlsanity.com/paper/2505.10924/) (2025)
- [MLA-Trust: Benchmarking Trustworthiness of Multimodal LLM Agents in GUI Environments](https://mlsanity.com/paper/2506.01616/) (2025)
- [Beyond Task Completion: Revealing Corrupt Success in LLM Agents through Procedure-Aware Evaluation](https://mlsanity.com/paper/2603.03116/) (2026)
- [SecureWebArena: A Holistic Security Evaluation Benchmark for LVLM-based Web Agents](https://mlsanity.com/paper/2510.10073/) (2025)
- [Hire Your Anthropologist! Rethinking Culture Benchmarks Through an Anthropological Lens](https://mlsanity.com/paper/2510.05931/) (2025)
- [Multimodal Cultural Safety: Evaluation Framework and Alignment Strategies](https://mlsanity.com/paper/2505.14972/) (2025)
- [SkillMaster: Toward Autonomous Skill Mastery in LLM Agents](https://mlsanity.com/paper/2605.08693/) (2026)
- [AI Awareness](https://mlsanity.com/paper/2504.20084/) (2025)
- [CURE: Cultural Understanding and Reasoning Evaluation - A Framework for "Thick" Culture Alignment Evaluation in LLMs](https://mlsanity.com/paper/2511.12014/) (2025)
- [PrefIx: Understand and Adapt to User Preference in Human-Agent Interaction](https://mlsanity.com/paper/2602.06714/) (2026)
- [Tears or Cheers? Benchmarking LLMs via Culturally Elicited Distinct Affective Responses](https://mlsanity.com/paper/2601.13024/) (2026)
- [Is It Bad to Work All the Time? Cross-Cultural Evaluation of Social Norm Biases in GPT-4](https://mlsanity.com/paper/2505.18322/) (2025)
- [RoleConflictBench: A Benchmark of Role Conflict Scenarios for Evaluating LLMs' Contextual Sensitivity](https://mlsanity.com/paper/2509.25897/) (2025)
- [FilBench: Can LLMs Understand and Generate Filipino?](https://mlsanity.com/paper/2508.03523/) (2025)
- [BLEnD-Vis: Benchmarking Multimodal Cultural Understanding in Vision Language Models](https://mlsanity.com/paper/2510.11178/) (2025)
- [Mind the Gap in Cultural Alignment: Task-Aware Culture Management for Large Language Models](https://mlsanity.com/paper/2602.22475/) (2026)
- [From Preferences to Prejudice: The Role of Alignment Tuning in Shaping Social Bias in Video Diffusion Models](https://mlsanity.com/paper/2510.17247/) (2025)
- [Culture Cartography: Mapping the Landscape of Cultural Knowledge](https://mlsanity.com/paper/2510.27672/) (2025)
- [A Unified Framework to Quantify Cultural Intelligence of AI](https://mlsanity.com/paper/2603.01211/) (2026)
- [Understanding Parents' Desires in Moderating Children's Interactions with GenAI Chatbots through LLM-Generated Probes](https://mlsanity.com/paper/2603.03727/) (2026)
- [DoubleAgents: Human-Agent Alignment in a Socially Embedded Workflow](https://mlsanity.com/paper/2509.12626/) (2025)

## Abstract (arXiv)

As large language models (LLMs) expand into performing as agents for real-world applications beyond traditional NLP tasks, evaluating their robustness becomes increasingly important. However, existing benchmarks often overlook critical dimensions like cultural and social awareness. To address these, we introduce CASA, a benchmark designed to assess LLM agents' sensitivity to cultural and social norms across two web-based tasks: online shopping and social discussion forums. Our approach evaluates LLM agents' ability to detect and appropriately respond to norm-violating user queries and observations. Furthermore, we propose a comprehensive evaluation framework that measures awareness coverage, helpfulness in managing user queries, and the violation rate when facing misleading web content. Experiments show that current LLMs perform significantly better in non-agent than in web-based agent environments, with agents achieving less than 10% awareness coverage and over 40% violation rates. To improve performance, we explore two methods: prompting and fine-tuning, and find that combining both methods can offer complementary advantages -- fine-tuning on culture-specific datasets significantly enhances the agents' ability to generalize across different regions, while prompting boosts the agents' ability to navigate complex tasks. These findings highlight the importance of constantly benchmarking LLM agents' cultural and social awareness during the development cycle.