# ContextIQ: A Multimodal Expert-Based Video Retrieval System for Contextual Advertising

arXiv: https://arxiv.org/abs/2410.22233 · HTML: https://mlsanity.com/paper/2410.22233/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 40 of its 73 references that are in the map.
- First posted on arXiv 29 Oct 2024.

## Builds on (most cited first, 30 of 40)

- [Deep Residual Learning for Image Recognition](https://mlsanity.com/paper/1512.03385/) (2015)
- [Learning Transferable Visual Models From Natural Language Supervision](https://mlsanity.com/paper/2103.00020/) (2021)
- [Chain-of-Thought Prompting Elicits Reasoning in Large Language Models](https://mlsanity.com/paper/2201.11903/) (2022)
- [Sentence-BERT: Sentence Embeddings using Siamese BERT-Networks](https://mlsanity.com/paper/1908.10084/) (2019)
- [Masked Autoencoders Are Scalable Vision Learners](https://mlsanity.com/paper/2111.06377/) (2021)
- [BLIP-2: Bootstrapping Language-Image Pre-training with Frozen Image Encoders and Large Language Models](https://mlsanity.com/paper/2301.12597/) (2023)
- [The Kinetics Human Action Video Dataset](https://mlsanity.com/paper/1705.06950/) (2017)
- [VideoMAE: Masked Autoencoders are Data-Efficient Learners for Self-Supervised Video Pre-Training](https://mlsanity.com/paper/2203.12602/) (2022)
- [MPNet: Masked and Permuted Pre-training for Language Understanding](https://mlsanity.com/paper/2004.09297/) (2020)
- [Efficient and robust approximate nearest neighbor search using Hierarchical Navigable Small World graphs](https://mlsanity.com/paper/1603.09320/) (2016)
- [Large-scale Contrastive Language-Audio Pretraining with Feature Fusion and Keyword-to-Caption Augmentation](https://mlsanity.com/paper/2211.06687/) (2022)
- [CLIP4Clip: An Empirical Study of CLIP for End to End Video Clip Retrieval](https://mlsanity.com/paper/2104.08860/) (2021)
- [MELD: A Multimodal Multi-Party Dataset for Emotion Recognition in Conversations](https://mlsanity.com/paper/1810.02508/) (2018)
- [VideoMAE V2: Scaling Video Masked Autoencoders with Dual Masking](https://mlsanity.com/paper/2303.16727/) (2023)
- [Less is More: ClipBERT for Video-and-Language Learning via Sparse Sampling](https://mlsanity.com/paper/2102.06183/) (2021)
- [HateXplain: A Benchmark Dataset for Explainable Hate Speech Detection](https://mlsanity.com/paper/2012.10289/) (2020)
- [Multi-modal Transformer for Video Retrieval](https://mlsanity.com/paper/2007.10639/) (2020)
- [LanguageBind: Extending Video-Language Pretraining to N-modality by Language-based Semantic Alignment](https://mlsanity.com/paper/2310.01852/) (2023)
- [A Short Note about Kinetics-600](https://mlsanity.com/paper/1808.01340/) (2018)
- [A Short Note on the Kinetics-700 Human Action Dataset](https://mlsanity.com/paper/1907.06987/) (2019)
- [X-CLIP: End-to-End Multi-grained Contrastive Learning for Video-Text Retrieval](https://mlsanity.com/paper/2207.07285/) (2022)
- [CLIP2Video: Mastering Video-Text Retrieval via Image CLIP](https://mlsanity.com/paper/2106.11097/) (2021)
- [Latent Hatred: A Benchmark for Understanding Implicit Hate Speech](https://mlsanity.com/paper/2109.05322/) (2021)
- [Use What You Have: Video Retrieval Using Representations From Collaborative Experts](https://mlsanity.com/paper/1907.13487/) (2019)
- [VAST: A Vision-Audio-Subtitle-Text Omni-Modality Foundation Model and Dataset](https://mlsanity.com/paper/2305.18500/) (2023)
- [mPLUG-2: A Modularized Multi-modal Foundation Model Across Text, Image and Video](https://mlsanity.com/paper/2302.00402/) (2023)
- [VALOR: Vision-Audio-Language Omni-Perception Pretraining Model and Dataset](https://mlsanity.com/paper/2304.08345/) (2023)
- [ONE-PEACE: Exploring One General Representation Model Toward Unlimited Modalities](https://mlsanity.com/paper/2305.11172/) (2023)
- [Improving Video-Text Retrieval by Multi-Stream Corpus Alignment and Dual Softmax Loss](https://mlsanity.com/paper/2109.04290/) (2021)
- [Learning a Text-Video Embedding from Incomplete and Heterogeneous Data](https://mlsanity.com/paper/1804.02516/) (2018)

## Abstract (arXiv)

Contextual advertising serves ads that are aligned to the content that the user is viewing. The rapid growth of video content on social platforms and streaming services, along with privacy concerns, has increased the need for contextual advertising. Placing the right ad in the right context creates a seamless and pleasant ad viewing experience, resulting in higher audience engagement and, ultimately, better ad monetization. From a technology standpoint, effective contextual advertising requires a video retrieval system capable of understanding complex video content at a very granular level. Current text-to-video retrieval models based on joint multimodal training demand large datasets and computational resources, limiting their practicality and lacking the key functionalities required for ad ecosystem integration. We introduce ContextIQ, a multimodal expert-based video retrieval system designed specifically for contextual advertising. ContextIQ utilizes modality-specific experts-video, audio, transcript (captions), and metadata such as objects, actions, emotion, etc.-to create semantically rich video representations. We show that our system, without joint training, achieves better or comparable results to state-of-the-art models and commercial solutions on multiple text-to-video retrieval benchmarks. Our ablation studies highlight the benefits of leveraging multiple modalities for enhanced video retrieval accuracy instead of using a vision-language model alone. Furthermore, we show how video retrieval systems such as ContextIQ can be used for contextual advertising in an ad ecosystem while also addressing concerns related to brand safety and filtering inappropriate content.