# IPL: Leveraging Multimodal Large Language Models for Intelligent Product Listing

arXiv: https://arxiv.org/abs/2410.16977 · HTML: https://mlsanity.com/paper/2410.16977/

## Key facts

- Cited by 5 papers in the map (data through 14 Oct 2026).
- Builds on 22 of its 36 references that are in the map.
- First posted on arXiv 22 Oct 2024.

## Builds on (most cited first, 22 of 22)

- [GPT-4 Technical Report](https://mlsanity.com/paper/2303.08774/) (2023)
- [Training language models to follow instructions with human feedback](https://mlsanity.com/paper/2203.02155/) (2022)
- [LLaMA: Open and Efficient Foundation Language Models](https://mlsanity.com/paper/2302.13971/) (2023)
- [Efficient Memory Management for Large Language Model Serving with PagedAttention](https://mlsanity.com/paper/2309.06180/) (2023)
- [Toolformer: Language Models Can Teach Themselves to Use Tools](https://mlsanity.com/paper/2302.04761/) (2023)
- [Dense Passage Retrieval for Open-Domain Question Answering](https://mlsanity.com/paper/2004.04906/) (2020)
- [FlashAttention: Fast and Memory-Efficient Exact Attention with IO-Awareness](https://mlsanity.com/paper/2205.14135/) (2022)
- [FlashAttention-2: Faster Attention with Better Parallelism and Work Partitioning](https://mlsanity.com/paper/2307.08691/) (2023)
- [REALM: Retrieval-Augmented Language Model Pre-Training](https://mlsanity.com/paper/2002.08909/) (2020)
- [WebGPT: Browser-assisted question-answering with human feedback](https://mlsanity.com/paper/2112.09332/) (2021)
- [Align before Fuse: Vision and Language Representation Learning with Momentum Distillation](https://mlsanity.com/paper/2107.07651/) (2021)
- [When Not to Trust Language Models: Investigating Effectiveness of Parametric and Non-Parametric Memories](https://mlsanity.com/paper/2212.10511/) (2022)
- [Atlas: Few-shot Learning with Retrieval Augmented Language Models](https://mlsanity.com/paper/2208.03299/) (2022)
- [Ignore Previous Prompt: Attack Techniques For Language Models](https://mlsanity.com/paper/2211.09527/) (2022)
- [Visual ChatGPT: Talking, Drawing and Editing with Visual Foundation Models](https://mlsanity.com/paper/2303.04671/) (2023)
- [DeepSpeed Inference: Enabling Efficient Inference of Transformer Models at Unprecedented Scale](https://mlsanity.com/paper/2207.00032/) (2022)
- [Humans or LLMs as the Judge? A Study on Judgement Biases](https://mlsanity.com/paper/2402.10669/) (2024)
- [Hallucinations in Large Multilingual Translation Models](https://mlsanity.com/paper/2303.16104/) (2023)
- [E-BERT: Efficient-Yet-Effective Entity Embeddings for BERT](https://mlsanity.com/paper/1911.03681/) (2019)
- [How Pre-trained Language Models Capture Factual Knowledge? A Causal-Inspired Analysis](https://mlsanity.com/paper/2203.16747/) (2022)
- [Visual Search at Alibaba](https://mlsanity.com/paper/2102.04674/) (2021)
- [LiLiuM: eBay's Large Language Models for e-commerce](https://mlsanity.com/paper/2406.12023/) (2024)

## Built on by (most cited first, 5 of 5)

- [Mirage in the Eyes: Hallucination Attack on Multi-modal Large Language Models with Only Attention Sink](https://mlsanity.com/paper/2501.15269/) (2025)
- [TACLR: A Scalable and Efficient Retrieval-based Method for Industrial Product Attribute Value Identification](https://mlsanity.com/paper/2501.03835/) (2025)
- [FaMA: LLM-Empowered Agentic Assistant for Consumer-to-Consumer Marketplace](https://mlsanity.com/paper/2509.03890/) (2025)
- [Multi-Value-Product Retrieval-Augmented Generation for Industrial Product Attribute Value Identification](https://mlsanity.com/paper/2509.23874/) (2025)
- [Hidden in the Metadata: Stealth Poisoning Attacks on Multimodal Retrieval-Augmented Generation](https://mlsanity.com/paper/2603.00172/) (2026)

## Abstract (arXiv)

Unlike professional Business-to-Consumer (B2C) e-commerce platforms (e.g., Amazon), Consumer-to-Consumer (C2C) platforms (e.g., Facebook marketplace) are mainly targeting individual sellers who usually lack sufficient experience in e-commerce. Individual sellers often struggle to compose proper descriptions for selling products. With the recent advancement of Multimodal Large Language Models (MLLMs), we attempt to integrate such state-of-the-art generative AI technologies into the product listing process. To this end, we develop IPL, an Intelligent Product Listing tool tailored to generate descriptions using various product attributes such as category, brand, color, condition, etc. IPL enables users to compose product descriptions by merely uploading photos of the selling product. More importantly, it can imitate the content style of our C2C platform Xianyu. This is achieved by employing domain-specific instruction tuning on MLLMs and adopting the multi-modal Retrieval-Augmented Generation (RAG) process. A comprehensive empirical evaluation demonstrates that the underlying model of IPL significantly outperforms the base model in domain-specific tasks while producing less hallucination. IPL has been successfully deployed in our production system, where 72% of users have their published product listings based on the generated content, and those product listings are shown to have a quality score 5.6% higher than those without AI assistance.