# LLM Echo Chamber: personalized and automated disinformation

arXiv: https://arxiv.org/abs/2409.16241 · HTML: https://mlsanity.com/paper/2409.16241/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 14 of its 25 references that are in the map.
- First posted on arXiv 24 Sep 2024.

## Builds on (most cited first, 14 of 14)

- [Language Models are Few-Shot Learners](https://mlsanity.com/paper/2005.14165/) (2020)
- [LoRA: Low-Rank Adaptation of Large Language Models](https://mlsanity.com/paper/2106.09685/) (2021)
- [Outrageously Large Neural Networks: The Sparsely-Gated Mixture-of-Experts Layer](https://mlsanity.com/paper/1701.06538/) (2017)
- [QLoRA: Efficient Finetuning of Quantized LLMs](https://mlsanity.com/paper/2305.14314/) (2023)
- [Gemini 1.5: Unlocking multimodal understanding across millions of tokens of context](https://mlsanity.com/paper/2403.05530/) (2024)
- [Universal and Transferable Adversarial Attacks on Aligned Language Models](https://mlsanity.com/paper/2307.15043/) (2023)
- [Sparks of Artificial General Intelligence: Early experiments with GPT-4](https://mlsanity.com/paper/2303.12712/) (2023)
- [Fine-tuning Aligned Language Models Compromises Safety, Even When Users Do Not Intend To!](https://mlsanity.com/paper/2310.03693/) (2023)
- [Ethical and social risks of harm from Language Models](https://mlsanity.com/paper/2112.04359/) (2021)
- [Red Teaming Language Models to Reduce Harms: Methods, Scaling Behaviors, and Lessons Learned](https://mlsanity.com/paper/2209.07858/) (2022)
- [Can LLM-Generated Misinformation Be Detected?](https://mlsanity.com/paper/2309.13788/) (2023)
- [An Information-theoretic Approach to Prompt Engineering Without Ground Truth Labels](https://mlsanity.com/paper/2203.11364/) (2022)
- [Anatomy of an AI-powered malicious social botnet](https://mlsanity.com/paper/2307.16336/) (2023)
- [Reliability Check: An Analysis of GPT-3's Response to Sensitive Topics and Prompt Wording](https://mlsanity.com/paper/2306.06199/) (2023)

## Abstract (arXiv)

Recent advancements have showcased the capabilities of Large Language Models like GPT4 and Llama2 in tasks such as summarization, translation, and content review. However, their widespread use raises concerns, particularly around the potential for LLMs to spread persuasive, humanlike misinformation at scale, which could significantly influence public opinion. This study examines these risks, focusing on LLMs ability to propagate misinformation as factual. To investigate this, we built the LLM Echo Chamber, a controlled digital environment simulating social media chatrooms, where misinformation often spreads. Echo chambers, where individuals only interact with like minded people, further entrench beliefs. By studying malicious bots spreading misinformation in this environment, we can better understand this phenomenon. We reviewed current LLMs, explored misinformation risks, and applied sota finetuning techniques. Using Microsoft phi2 model, finetuned with our custom dataset, we generated harmful content to create the Echo Chamber. This setup, evaluated by GPT4 for persuasiveness and harmfulness, sheds light on the ethical concerns surrounding LLMs and emphasizes the need for stronger safeguards against misinformation.