# Optimizing Luxury Vehicle Dealership Networks: A Graph Neural Network Approach to Site Selection

arXiv: https://arxiv.org/abs/2408.13961 · HTML: https://mlsanity.com/paper/2408.13961/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 12 of its 51 references that are in the map.
- First posted on arXiv 25 Aug 2024.

## Builds on (most cited first, 12 of 12)

- [Graph Attention Networks](https://mlsanity.com/paper/1710.10903/) (2017)
- [Neural Message Passing for Quantum Chemistry](https://mlsanity.com/paper/1704.01212/) (2017)
- [Strategies for Pre-training Graph Neural Networks](https://mlsanity.com/paper/1905.12265/) (2019)
- [How Attentive are Graph Attention Networks?](https://mlsanity.com/paper/2105.14491/) (2021)
- [Masked Label Prediction: Unified Message Passing Model for Semi-Supervised Classification](https://mlsanity.com/paper/2009.03509/) (2020)
- [Geometric deep learning on graphs and manifolds using mixture model CNNs](https://mlsanity.com/paper/1611.08402/) (2016)
- [Residual Gated Graph ConvNets](https://mlsanity.com/paper/1711.07553/) (2017)
- [DeeperGCN: All You Need to Train Deeper GCNs](https://mlsanity.com/paper/2006.07739/) (2020)
- [Design Space for Graph Neural Networks](https://mlsanity.com/paper/2011.08843/) (2020)
- [Multiscale Dynamic Human Mobility Flow Dataset in the U.S. during the COVID-19 Epidemic](https://mlsanity.com/paper/2008.12238/) (2020)
- [Pathfinder Discovery Networks for Neural Message Passing](https://mlsanity.com/paper/2010.12878/) (2020)
- [Region2Vec: Community Detection on Spatial Networks Using Graph Embedding with Node Attributes and Spatial Interactions](https://mlsanity.com/paper/2210.08041/) (2022)

## Abstract (arXiv)

This study presents a novel application of Graph Neural Networks (GNNs) to optimize dealership network planning for a luxury car manufacturer in the U.S. By conducting a comprehensive literature review on dealership location determinants, the study identifies 65 county-level explanatory variables, augmented by two additional measures of regional interconnectedness derived from social and mobility data. An ablation study involving 34 variable combinations and ten state-of-the-art GNN operators reveals key insights into the predictive power of various variables, particularly highlighting the significance of competition, demographic factors, and mobility patterns in influencing dealership location decisions. The analysis pinpoints seven specific counties as promising targets for network expansion. This research not only illustrates the effectiveness of GNNs in solving complex geospatial decision-making problems but also provides actionable recommendations and valuable methodological insights for industry practitioners.