# Scene-wise Adaptive Network for Dynamic Cold-start Scenes Optimization in CTR Prediction

arXiv: https://arxiv.org/abs/2408.07278 · HTML: https://mlsanity.com/paper/2408.07278/

## Key facts

- Cited by 4 papers in the map (data through 14 Oct 2026).
- Builds on 18 of its 34 references that are in the map.
- First posted on arXiv 3 Aug 2024.

## Builds on (most cited first, 18 of 18)

- [Adam: A Method for Stochastic Optimization](https://mlsanity.com/paper/1412.6980/) (2014)
- [Wide & Deep Learning for Recommender Systems](https://mlsanity.com/paper/1606.07792/) (2016)
- [Deep Interest Network for Click-Through Rate Prediction](https://mlsanity.com/paper/1706.06978/) (2017)
- [Deep & Cross Network for Ad Click Predictions](https://mlsanity.com/paper/1708.05123/) (2017)
- [Deep Interest Evolution Network for Click-Through Rate Prediction](https://mlsanity.com/paper/1809.03672/) (2018)
- [DCN V2: Improved Deep & Cross Network and Practical Lessons for Web-scale Learning to Rank Systems](https://mlsanity.com/paper/2008.13535/) (2020)
- [xDeepFM: Combining Explicit and Implicit Feature Interactions for Recommender Systems](https://mlsanity.com/paper/1803.05170/) (2018)
- [One Model to Serve All: Star Topology Adaptive Recommender for Multi-Domain CTR Prediction](https://mlsanity.com/paper/2101.11427/) (2021)
- [Cross-Domain Recommendation: Challenges, Progress, and Prospects](https://mlsanity.com/paper/2103.01696/) (2021)
- [PEPNet: Parameter and Embedding Personalized Network for Infusing with Personalized Prior Information](https://mlsanity.com/paper/2302.01115/) (2023)
- [Learning to Warm Up Cold Item Embeddings for Cold-start Recommendation with Meta Scaling and Shifting Networks](https://mlsanity.com/paper/2105.04790/) (2021)
- [Personalized Transfer of User Preferences for Cross-domain Recommendation](https://mlsanity.com/paper/2110.11154/) (2021)
- [Sequential Scenario-Specific Meta Learner for Online Recommendation](https://mlsanity.com/paper/1906.00391/) (2019)
- [Scenario-aware and Mutual-based approach for Multi-scenario Recommendation in E-Commerce](https://mlsanity.com/paper/2012.08952/) (2020)
- [HiNet: Novel Multi-Scenario & Multi-Task Learning with Hierarchical Information Extraction](https://mlsanity.com/paper/2303.06095/) (2023)
- [What Can Knowledge Bring to Machine Learning? -- A Survey of Low-shot Learning for Structured Data](https://mlsanity.com/paper/2106.06410/) (2021)
- [Feature Decomposition for Reducing Negative Transfer: A Novel Multi-task Learning Method for Recommender System](https://mlsanity.com/paper/2302.05031/) (2023)
- [Deep Learning to Address Candidate Generation and Cold Start Challenges in Recommender Systems: A Research Survey](https://mlsanity.com/paper/1907.08674/) (2019)

## Built on by (most cited first, 4 of 4)

- [MTmixAtt: Integrating Mixture-of-Experts with Multi-Mix Attention for Large-Scale Recommendation](https://mlsanity.com/paper/2510.15286/) (2025)
- [Warmer for Less: A Cost-Efficient Strategy for Cold-Start Recommendations at Pinterest](https://mlsanity.com/paper/2512.17277/) (2025)
- [Cross-Scenario Unified Modeling of User Interests at Billion Scale](https://mlsanity.com/paper/2510.14788/) (2025)
- [Action-Aware Generative Sequence Modeling for Short Video Recommendation](https://mlsanity.com/paper/2604.25834/) (2026)

## Abstract (arXiv)

In the realm of modern mobile E-commerce, providing users with nearby commercial service recommendations through location-based online services has become increasingly vital. While machine learning approaches have shown promise in multi-scene recommendation, existing methodologies often struggle to address cold-start problems in unprecedented scenes: the increasing diversity of commercial choices, along with the short online lifespan of scenes, give rise to the complexity of effective recommendations in online and dynamic scenes. In this work, we propose Scene-wise Adaptive Network (SwAN), a novel approach that emphasizes high-performance cold-start online recommendations for new scenes. Our approach introduces several crucial capabilities, including scene similarity learning, user-specific scene transition cognition, scene-specific information construction for the new scene, and enhancing the diverged logical information between scenes. We demonstrate SwAN's potential to optimize dynamic multi-scene recommendation problems by effectively online handling cold-start recommendations for any newly arrived scenes. More encouragingly, SwAN has been successfully deployed in Meituan's online catering recommendation service, which serves millions of customers per day, and SwAN has achieved a 5.64% CTR index improvement relative to the baselines and a 5.19% increase in daily order volume proportion.