# Modality-Balanced Learning for Multimedia Recommendation

arXiv: https://arxiv.org/abs/2408.06360 · HTML: https://mlsanity.com/paper/2408.06360/

## Key facts

- Cited by 5 papers in the map (data through 14 Oct 2026).
- Placed in Multimodal distillation, one of 12 directions in Knowledge distillation.
- Builds on 33 of its 57 references that are in the map.
- First posted on arXiv 26 Jul 2024.

## Placed in

- Knowledge distillation / [Multimodal distillation](https://mlsanity.com/distill/multimodal-distillation/)

## Builds on (most cited first, 30 of 33)

- [Sentence-BERT: Sentence Embeddings using Siamese BERT-Networks](https://mlsanity.com/paper/1908.10084/) (2019)
- [LightGCN: Simplifying and Powering Graph Convolution Network for Recommendation](https://mlsanity.com/paper/2002.02126/) (2020)
- [Neural Collaborative Filtering](https://mlsanity.com/paper/1708.05031/) (2017)
- [Image-based Recommendations on Styles and Substitutes](https://mlsanity.com/paper/1506.04757/) (2015)
- [Neural Graph Collaborative Filtering](https://mlsanity.com/paper/1905.08108/) (2019)
- [What Makes Training Multi-Modal Classification Networks Hard?](https://mlsanity.com/paper/1905.12681/) (2019)
- [Balanced Multimodal Learning via On-the-fly Gradient Modulation](https://mlsanity.com/paper/2203.15332/) (2022)
- [VBPR: Visual Bayesian Personalized Ranking from Implicit Feedback](https://mlsanity.com/paper/1510.01784/) (2015)
- [Characterizing and overcoming the greedy nature of learning in multi-modal deep neural networks](https://mlsanity.com/paper/2202.05306/) (2022)
- [Mining Latent Structures for Multimedia Recommendation](https://mlsanity.com/paper/2104.09036/) (2021)
- [Contrastive Learning for Cold-Start Recommendation](https://mlsanity.com/paper/2107.05315/) (2021)
- [A Survey on Accuracy-oriented Neural Recommendation: From Collaborative Filtering to Information-rich Recommendation](https://mlsanity.com/paper/2104.13030/) (2021)
- [GRCN: Graph-Refined Convolutional Network for Multimedia Recommendation with Implicit Feedback](https://mlsanity.com/paper/2111.02036/) (2021)
- [Bootstrap Latent Representations for Multi-modal Recommendation](https://mlsanity.com/paper/2207.05969/) (2022)
- [A Tale of Two Graphs: Freezing and Denoising Graph Structures for Multimodal Recommendation](https://mlsanity.com/paper/2211.06924/) (2022)
- [VIP5: Towards Multimodal Foundation Models for Recommendation](https://mlsanity.com/paper/2305.14302/) (2023)
- [Multi-Modal Self-Supervised Learning for Recommendation](https://mlsanity.com/paper/2302.10632/) (2023)
- [Visually-Aware Fashion Recommendation and Design with Generative Image Models](https://mlsanity.com/paper/1711.02231/) (2017)
- [Improving Multi-Modal Learning with Uni-Modal Teachers](https://mlsanity.com/paper/2106.11059/) (2021)
- [DUET: A Tuning-Free Device-Cloud Collaborative Parameters Generation Framework for Efficient Device Model Generalization](https://mlsanity.com/paper/2209.05227/) (2022)
- [Multi-View Graph Convolutional Network for Multimedia Recommendation](https://mlsanity.com/paper/2308.03588/) (2023)
- [Stealthy Attack on Large Language Model based Recommendation](https://mlsanity.com/paper/2402.14836/) (2024)
- [Concept-Aware Denoising Graph Neural Network for Micro-Video Recommendation](https://mlsanity.com/paper/2109.13527/) (2021)
- [Disentangled Multimodal Representation Learning for Recommendation](https://mlsanity.com/paper/2203.05406/) (2022)
- [Adaptive Multi-Modalities Fusion in Sequential Recommendation Systems](https://mlsanity.com/paper/2308.15980/) (2023)
- [DVR: Micro-Video Recommendation Optimizing Watch-Time-Gain under Duration Bias](https://mlsanity.com/paper/2208.05190/) (2022)
- [DDGHM: Dual Dynamic Graph with Hybrid Metric Training for Cross-Domain Sequential Recommendation](https://mlsanity.com/paper/2209.10163/) (2022)
- [Leveraging Multimodal Features and Item-level User Feedback for Bundle Construction](https://mlsanity.com/paper/2310.18770/) (2023)
- [CausalRec: Causal Inference for Visual Debiasing in Visually-Aware Recommendation](https://mlsanity.com/paper/2107.02390/) (2021)
- [Multi-trends Enhanced Dynamic Micro-video Recommendation](https://mlsanity.com/paper/2110.03902/) (2021)

## Built on by (most cited first, 5 of 5)

- [Evaluating and Steering Modality Preferences in Multimodal Large Language Model](https://mlsanity.com/paper/2505.20977/) (2025)
- [MOON2.0: Dynamic Modality-balanced Multimodal Representation Learning for E-commerce Product Understanding](https://mlsanity.com/paper/2511.12449/) (2025)
- [Multifaceted Evaluation of Audio-Visual Capability for MLLMs: Effectiveness, Efficiency, Generalizability and Robustness](https://mlsanity.com/paper/2504.16936/) (2025)
- [Tackling Device Data Distribution Real-time Shift via Prototype-based Parameter Editing](https://mlsanity.com/paper/2509.06552/) (2025)
- [TRU: Targeted Reverse Update for Efficient Multimodal Recommendation Unlearning](https://mlsanity.com/paper/2604.02183/) (2026)

## Abstract (arXiv)

Many recommender models have been proposed to investigate how to incorporate multimodal content information into traditional collaborative filtering framework effectively. The use of multimodal information is expected to provide more comprehensive information and lead to superior performance. However, the integration of multiple modalities often encounters the modal imbalance problem: since the information in different modalities is unbalanced, optimizing the same objective across all modalities leads to the under-optimization problem of the weak modalities with a slower convergence rate or lower performance. Even worse, we find that in multimodal recommendation models, all modalities suffer from the problem of insufficient optimization. To address these issues, we propose a Counterfactual Knowledge Distillation method that could solve the imbalance problem and make the best use of all modalities. Through modality-specific knowledge distillation, it could guide the multimodal model to learn modality-specific knowledge from uni-modal teachers. We also design a novel generic-and-specific distillation loss to guide the multimodal student to learn wider-and-deeper knowledge from teachers. Additionally, to adaptively recalibrate the focus of the multimodal model towards weaker modalities during training, we estimate the causal effect of each modality on the training objective using counterfactual inference techniques, through which we could determine the weak modalities, quantify the imbalance degree and re-weight the distillation loss accordingly. Our method could serve as a plug-and-play module for both late-fusion and early-fusion backbones. Extensive experiments on six backbones show that our proposed method can improve the performance by a large margin. The source code will be released at urlhttps://github.com/CRIPAC-DIG/Balanced-Multimodal-Rec
