# Towards Reliable Advertising Image Generation Using Human Feedback

arXiv: https://arxiv.org/abs/2408.00418 · HTML: https://mlsanity.com/paper/2408.00418/

## Key facts

- Cited by 16 papers in the map (data through 14 Oct 2026).
- Builds on 57 of its 68 references that are in the map.
- First posted on arXiv 1 Aug 2024.

## Builds on (most cited first, 30 of 57)

- [Attention Is All You Need](https://mlsanity.com/paper/1706.03762/) (2017)
- [Deep Residual Learning for Image Recognition](https://mlsanity.com/paper/1512.03385/) (2015)
- [BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding](https://mlsanity.com/paper/1810.04805/) (2018)
- [An Image is Worth 16x16 Words: Transformers for Image Recognition at Scale](https://mlsanity.com/paper/2010.11929/) (2020)
- [Denoising Diffusion Probabilistic Models](https://mlsanity.com/paper/2006.11239/) (2020)
- [U-Net: Convolutional Networks for Biomedical Image Segmentation](https://mlsanity.com/paper/1505.04597/) (2015)
- [High-Resolution Image Synthesis with Latent Diffusion Models](https://mlsanity.com/paper/2112.10752/) (2021)
- [Training language models to follow instructions with human feedback](https://mlsanity.com/paper/2203.02155/) (2022)
- [Proximal Policy Optimization Algorithms](https://mlsanity.com/paper/1707.06347/) (2017)
- [LoRA: Low-Rank Adaptation of Large Language Models](https://mlsanity.com/paper/2106.09685/) (2021)
- [RoBERTa: A Robustly Optimized BERT Pretraining Approach](https://mlsanity.com/paper/1907.11692/) (2019)
- [Llama 2: Open Foundation and Fine-Tuned Chat Models](https://mlsanity.com/paper/2307.09288/) (2023)
- [Denoising Diffusion Implicit Models](https://mlsanity.com/paper/2010.02502/) (2020)
- [Score-Based Generative Modeling through Stochastic Differential Equations](https://mlsanity.com/paper/2011.13456/) (2020)
- [Diffusion Models Beat GANs on Image Synthesis](https://mlsanity.com/paper/2105.05233/) (2021)
- [Direct Preference Optimization: Your Language Model is Secretly a Reward Model](https://mlsanity.com/paper/2305.18290/) (2023)
- [Explaining and Harnessing Adversarial Examples](https://mlsanity.com/paper/1412.6572/) (2014)
- [Classifier-Free Diffusion Guidance](https://mlsanity.com/paper/2207.12598/) (2022)
- [Adding Conditional Control to Text-to-Image Diffusion Models](https://mlsanity.com/paper/2302.05543/) (2023)
- [Image-to-Image Translation with Conditional Adversarial Networks](https://mlsanity.com/paper/1611.07004/) (2016)
- [LAION-5B: An open large-scale dataset for training next generation image-text models](https://mlsanity.com/paper/2210.08402/) (2022)
- [Deep reinforcement learning from human preferences](https://mlsanity.com/paper/1706.03741/) (2017)
- [GLIDE: Towards Photorealistic Image Generation and Editing with Text-Guided Diffusion Models](https://mlsanity.com/paper/2112.10741/) (2021)
- [Domain-Adversarial Training of Neural Networks](https://mlsanity.com/paper/1505.07818/) (2015)
- [Aggregated Residual Transformations for Deep Neural Networks](https://mlsanity.com/paper/1611.05431/) (2016)
- [Fine-Tuning Language Models from Human Preferences](https://mlsanity.com/paper/1909.08593/) (2019)
- [Vision Transformers for Dense Prediction](https://mlsanity.com/paper/2103.13413/) (2021)
- [Adversarial examples in the physical world](https://mlsanity.com/paper/1607.02533/) (2016)
- [RePaint: Inpainting using Denoising Diffusion Probabilistic Models](https://mlsanity.com/paper/2201.09865/) (2022)
- [Deep High-Resolution Representation Learning for Visual Recognition](https://mlsanity.com/paper/1908.07919/) (2019)

## Built on by (most cited first, 16 of 16)

- [PosterMaker: Towards High-Quality Product Poster Generation with Accurate Text Rendering](https://mlsanity.com/paper/2504.06632/) (2025)
- [BannerAgency: Advertising Banner Design with Multimodal LLM Agents](https://mlsanity.com/paper/2503.11060/) (2025)
- [Fewer Denoising Steps or Cheaper Per-Step Inference: Towards Compute-Optimal Diffusion Model Deployment](https://mlsanity.com/paper/2508.06160/) (2025)
- [One Size, Many Fits: Aligning Diverse Group-Wise Click Preferences in Large-Scale Advertising Image Generation](https://mlsanity.com/paper/2602.02033/) (2026)
- [Bridging Human Evaluation to Infrared and Visible Image Fusion](https://mlsanity.com/paper/2603.03871/) (2026)
- [simpleposter: A simple baseline for product poster generation](https://mlsanity.com/paper/2605.08784/) (2026)
- [Emotion-Director: Bridging Affective Shortcut in Emotion-Oriented Image Generation](https://mlsanity.com/paper/2512.19479/) (2025)
- [Teleportraits: Training-Free People Insertion into Any Scene](https://mlsanity.com/paper/2510.05660/) (2025)
- [TextTIGER: Text-based Intelligent Generation with Entity Prompt Refinement for Text-to-Image Generation](https://mlsanity.com/paper/2504.18269/) (2025)
- [Self-Reasoning Agentic Framework for Narrative Product Grid-Collage Generation](https://mlsanity.com/paper/2604.16958/) (2026)
- [Design Your Ad: Personalized Advertising Image and Text Generation with Unified Autoregressive Models](https://mlsanity.com/paper/2605.12138/) (2026)
- [Attacks on Approximate Caches in Text-to-Image Diffusion Models](https://mlsanity.com/paper/2508.20424/) (2025)
- [Multi-Object Advertisement Creative Generation](https://mlsanity.com/paper/2603.13745/) (2026)
- [KD-CVG: A Knowledge-Driven Approach for Creative Video Generation](https://mlsanity.com/paper/2604.21362/) (2026)
- [CommerceVibe: Learning to Design E-Commerce Creatives as Executable Visual Code via Dual-Feedback Reinforcement Learning](https://mlsanity.com/paper/2608.27893/) (2026)
- [Evolving Creatives with Clicks: CTR-Driven Advertising image Editing via Attribute Disentanglement and Preference Alignment](https://mlsanity.com/paper/2610.13066/) (2026)

## Abstract (arXiv)

In the e-commerce realm, compelling advertising images are pivotal for attracting customer attention. While generative models automate image generation, they often produce substandard images that may mislead customers and require significant labor costs to inspect. This paper delves into increasing the rate of available generated images. We first introduce a multi-modal Reliable Feedback Network (RFNet) to automatically inspect the generated images. Combining the RFNet into a recurrent process, Recurrent Generation, results in a higher number of available advertising images. To further enhance production efficiency, we fine-tune diffusion models with an innovative Consistent Condition regularization utilizing the feedback from RFNet (RFFT). This results in a remarkable increase in the available rate of generated images, reducing the number of attempts in Recurrent Generation, and providing a highly efficient production process without sacrificing visual appeal. We also construct a Reliable Feedback 1 Million (RF1M) dataset which comprises over one million generated advertising images annotated by human, which helps to train RFNet to accurately assess the availability of generated images and faithfully reflect the human feedback. Generally speaking, our approach offers a reliable solution for advertising image generation.