# GenRec: Generative Sequential Recommendation with Large Language Models

arXiv: https://arxiv.org/abs/2407.21191 · HTML: https://mlsanity.com/paper/2407.21191/

## Key facts

- Cited by 1 papers in the map (data through 14 Oct 2026).
- Builds on 20 of its 26 references that are in the map.
- First posted on arXiv 30 Jul 2024.

## Builds on (most cited first, 20 of 20)

- [Attention Is All You Need](https://mlsanity.com/paper/1706.03762/) (2017)
- [BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding](https://mlsanity.com/paper/1810.04805/) (2018)
- [BART: Denoising Sequence-to-Sequence Pre-training for Natural Language Generation, Translation, and Comprehension](https://mlsanity.com/paper/1910.13461/) (2019)
- [Self-Attentive Sequential Recommendation](https://mlsanity.com/paper/1808.09781/) (2018)
- [BERT4Rec: Sequential Recommendation with Bidirectional Encoder Representations from Transformer](https://mlsanity.com/paper/1904.06690/) (2019)
- [Image-based Recommendations on Styles and Substitutes](https://mlsanity.com/paper/1506.04757/) (2015)
- [Session-based Recommendations with Recurrent Neural Networks](https://mlsanity.com/paper/1511.06939/) (2015)
- [Personalized Top-N Sequential Recommendation via Convolutional Sequence Embedding](https://mlsanity.com/paper/1809.07426/) (2018)
- [Recommendation as Language Processing (RLP): A Unified Pretrain, Personalized Prompt & Predict Paradigm (P5)](https://mlsanity.com/paper/2203.13366/) (2022)
- [TALLRec: An Effective and Efficient Tuning Framework to Align Large Language Model with Recommendation](https://mlsanity.com/paper/2305.00447/) (2023)
- [S^3-Rec: Self-Supervised Learning for Sequential Recommendation with Mutual Information Maximization](https://mlsanity.com/paper/2008.07873/) (2020)
- [Chat-REC: Towards Interactive and Explainable LLMs-Augmented Recommender System](https://mlsanity.com/paper/2303.14524/) (2023)
- [Recommendation as Instruction Following: A Large Language Model Empowered Recommendation Approach](https://mlsanity.com/paper/2305.07001/) (2023)
- [Recurrent Neural Networks with Top-k Gains for Session-based Recommendations](https://mlsanity.com/paper/1706.03847/) (2017)
- [M6-Rec: Generative Pretrained Language Models are Open-Ended Recommender Systems](https://mlsanity.com/paper/2205.08084/) (2022)
- [A Survey of Graph Neural Networks for Recommender Systems: Challenges, Methods, and Directions](https://mlsanity.com/paper/2109.12843/) (2021)
- [Hierarchical Gating Networks for Sequential Recommendation](https://mlsanity.com/paper/1906.09217/) (2019)
- [PALR: Personalization Aware LLMs for Recommendation](https://mlsanity.com/paper/2305.07622/) (2023)
- [Sequential Recommendation with Graph Neural Networks](https://mlsanity.com/paper/2106.14226/) (2021)
- [Pre-train, Prompt and Recommendation: A Comprehensive Survey of Language Modelling Paradigm Adaptations in Recommender Systems](https://mlsanity.com/paper/2302.03735/) (2023)

## Built on by (most cited first, 1 of 1)

- [A Survey of Foundation Model-Powered Recommender Systems: From Feature-Based, Generative to Agentic Paradigms](https://mlsanity.com/paper/2504.16420/) (2025)

## Abstract (arXiv)

Sequential recommendation is a task to capture hidden user preferences from historical user item interaction data and recommend next items for the user. Significant progress has been made in this domain by leveraging classification based learning methods. Inspired by the recent paradigm of 'pretrain, prompt and predict' in NLP, we consider sequential recommendation as a sequence to sequence generation task and propose a novel model named Generative Recommendation (GenRec). Unlike classification based models that learn explicit user and item representations, GenRec utilizes the sequence modeling capability of Transformer and adopts the masked item prediction objective to effectively learn the hidden bidirectional sequential patterns. Different from existing generative sequential recommendation models, GenRec does not rely on manually designed hard prompts. The input to GenRec is textual user item sequence and the output is top ranked next items. Moreover, GenRec is lightweight and requires only a few hours to train effectively in low-resource settings, making it highly applicable to real-world scenarios and helping to democratize large language models in the sequential recommendation domain. Our extensive experiments have demonstrated that GenRec generalizes on various public real-world datasets and achieves state-of-the-art results. Our experiments also validate the effectiveness of the the proposed masked item prediction objective that improves the model performance by a large margin.