# EXIT: An EXplicit Interest Transfer Framework for Cross-Domain Recommendation

arXiv: https://arxiv.org/abs/2407.20121 · HTML: https://mlsanity.com/paper/2407.20121/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 19 of its 35 references that are in the map.
- First posted on arXiv 29 Jul 2024.

## Builds on (most cited first, 19 of 19)

- [Adam: A Method for Stochastic Optimization](https://mlsanity.com/paper/1412.6980/) (2014)
- [Neural Collaborative Filtering](https://mlsanity.com/paper/1708.05031/) (2017)
- [Wide & Deep Learning for Recommender Systems](https://mlsanity.com/paper/1606.07792/) (2016)
- [DeepFM: A Factorization-Machine based Neural Network for CTR Prediction](https://mlsanity.com/paper/1703.04247/) (2017)
- [Deep Interest Network for Click-Through Rate Prediction](https://mlsanity.com/paper/1706.06978/) (2017)
- [Deep & Cross Network for Ad Click Predictions](https://mlsanity.com/paper/1708.05123/) (2017)
- [Deep Interest Evolution Network for Click-Through Rate Prediction](https://mlsanity.com/paper/1809.03672/) (2018)
- [DCN V2: Improved Deep & Cross Network and Practical Lessons for Web-scale Learning to Rank Systems](https://mlsanity.com/paper/2008.13535/) (2020)
- [Search-based User Interest Modeling with Lifelong Sequential Behavior Data for Click-Through Rate Prediction](https://mlsanity.com/paper/2006.05639/) (2020)
- [Entire Space Multi-Task Model: An Effective Approach for Estimating Post-Click Conversion Rate](https://mlsanity.com/paper/1804.07931/) (2018)
- [Product-based Neural Networks for User Response Prediction](https://mlsanity.com/paper/1611.00144/) (2016)
- [Practice on Long Sequential User Behavior Modeling for Click-Through Rate Prediction](https://mlsanity.com/paper/1905.09248/) (2019)
- [CoNet: Collaborative Cross Networks for Cross-Domain Recommendation](https://mlsanity.com/paper/1804.06769/) (2018)
- [One Model to Serve All: Star Topology Adaptive Recommender for Multi-Domain CTR Prediction](https://mlsanity.com/paper/2101.11427/) (2021)
- [DDTCDR: Deep Dual Transfer Cross Domain Recommendation](https://mlsanity.com/paper/1910.05189/) (2019)
- [ESCM2: Entire Space Counterfactual Multi-Task Model for Post-Click Conversion Rate Estimation](https://mlsanity.com/paper/2204.05125/) (2022)
- [CATN: Cross-Domain Recommendation for Cold-Start Users via Aspect Transfer Network](https://mlsanity.com/paper/2005.10549/) (2020)
- [DARec: Deep Domain Adaptation for Cross-Domain Recommendation via Transferring Rating Patterns](https://mlsanity.com/paper/1905.10760/) (2019)
- [MiNet: Mixed Interest Network for Cross-Domain Click-Through Rate Prediction](https://mlsanity.com/paper/2008.02974/) (2020)

## Abstract (arXiv)

Cross-domain recommendation has attracted substantial interest in industrial apps such as Meituan, which serves multiple business domains via knowledge transfer and meets the diverse interests of users. However, existing methods typically follow an implicit modeling paradigm that blends the knowledge from both the source and target domains, and design intricate network structures to share learned embeddings or patterns between domains to improve recommendation accuracy. Since the transfer of interest signals is unsupervised, these implicit paradigms often struggle with the negative transfer resulting from differences in service functions and presentation forms across different domains. In this paper, we propose a simple and effective EXplicit Interest Transfer framework named EXIT to address the stated challenge. Specifically, we propose a novel label combination approach that enables the model to directly learn beneficial source domain interests through supervised learning, while excluding inappropriate interest signals. Moreover, we introduce a scene selector network to model the interest transfer intensity under fine-grained scenes. Offline experiments conducted on the industrial production dataset and online A/B tests validate the superiority and effectiveness of our proposed framework. Without complex network structures or training processes, EXIT can be easily deployed in the industrial recommendation system. EXIT has been successfully deployed in the online homepage recommendation system of Meituan App, serving the main traffic.