# FedUD: Exploiting Unaligned Data for Cross-Platform Federated Click-Through Rate Prediction

arXiv: https://arxiv.org/abs/2407.18472 · HTML: https://mlsanity.com/paper/2407.18472/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 15 of its 30 references that are in the map.
- First posted on arXiv 26 Jul 2024.

## Builds on (most cited first, 15 of 15)

- [Bootstrap your own latent: A new approach to self-supervised Learning](https://mlsanity.com/paper/2006.07733/) (2020)
- [Exploring Simple Siamese Representation Learning](https://mlsanity.com/paper/2011.10566/) (2020)
- [Wide & Deep Learning for Recommender Systems](https://mlsanity.com/paper/1606.07792/) (2016)
- [DeepFM: A Factorization-Machine based Neural Network for CTR Prediction](https://mlsanity.com/paper/1703.04247/) (2017)
- [Deep & Cross Network for Ad Click Predictions](https://mlsanity.com/paper/1708.05123/) (2017)
- [Deep Interest Evolution Network for Click-Through Rate Prediction](https://mlsanity.com/paper/1809.03672/) (2018)
- [AutoInt: Automatic Feature Interaction Learning via Self-Attentive Neural Networks](https://mlsanity.com/paper/1810.11921/) (2018)
- [xDeepFM: Combining Explicit and Implicit Feature Interactions for Recommender Systems](https://mlsanity.com/paper/1803.05170/) (2018)
- [Field-weighted Factorization Machines for Click-Through Rate Prediction in Display Advertising](https://mlsanity.com/paper/1806.03514/) (2018)
- [User Behavior Retrieval for Click-Through Rate Prediction](https://mlsanity.com/paper/2005.14171/) (2020)
- [MiNet: Mixed Interest Network for Cross-Domain Click-Through Rate Prediction](https://mlsanity.com/paper/2008.02974/) (2020)
- [Privacy-preserving Federated Adversarial Domain Adaption over Feature Groups for Interpretability](https://mlsanity.com/paper/2111.10934/) (2021)
- [EulerNet: Adaptive Feature Interaction Learning via Euler's Formula for CTR Prediction](https://mlsanity.com/paper/2304.10711/) (2023)
- [Deep Spatio-Temporal Neural Networks for Click-Through Rate Prediction](https://mlsanity.com/paper/1906.03776/) (2019)
- [BERT4CTR: An Efficient Framework to Combine Pre-trained Language Model with Non-textual Features for CTR Prediction](https://mlsanity.com/paper/2308.11527/) (2023)

## Abstract (arXiv)

Click-through rate (CTR) prediction plays an important role in online advertising platforms. Most existing methods use data from the advertising platform itself for CTR prediction. As user behaviors also exist on many other platforms, e.g., media platforms, it is beneficial to further exploit such complementary information for better modeling user interest and for improving CTR prediction performance. However, due to privacy concerns, data from different platforms cannot be uploaded to a server for centralized model training. Vertical federated learning (VFL) provides a possible solution which is able to keep the raw data on respective participating parties and learn a collaborative model in a privacy-preserving way. However, traditional VFL methods only utilize aligned data with common keys across parties, which strongly restricts their application scope. In this paper, we propose FedUD, which is able to exploit unaligned data, in addition to aligned data, for more accurate federated CTR prediction. FedUD contains two steps. In the first step, FedUD utilizes aligned data across parties like traditional VFL, but it additionally includes a knowledge distillation module. This module distills useful knowledge from the guest party's high-level representations and guides the learning of a representation transfer network. In the second step, FedUD applies the learned knowledge to enrich the representations of the host party's unaligned data such that both aligned and unaligned data can contribute to federated model training. Experiments on two real-world datasets demonstrate the superior performance of FedUD for federated CTR prediction.