# Influencer: Empowering Everyday Users in Creating Promotional Posts via AI-infused Exploration and Customization

arXiv: https://arxiv.org/abs/2407.14928 · HTML: https://mlsanity.com/paper/2407.14928/

## Key facts

- Cited by 1 papers in the map (data through 14 Oct 2026).
- First posted on arXiv 20 Jul 2024.

## Built on by (most cited first, 1 of 1)

- [Brief2Design: A Multi-phased, Compositional Approach to Prompt-based Graphic Design](https://mlsanity.com/paper/2604.11019/) (2026)

## Abstract (arXiv)

Creating promotional posts on social platforms enables everyday users to disseminate their creative outcomes, engage in community exchanges, or generate additional income from micro-businesses. However, creating eye-catching posts combining both original, appealing images and articulate, effective captions can be rather challenging and time-consuming for everyday users who are mostly design novices. We propose Influen, an interactive tool to assist novice creators in crafting high-quality promotional post designs, achieving quick design ideation and unencumbered content creation through AI. Within Influencer, we contribute a multi-dimensional recommendation framework that allows users to intuitively generate new ideas through example-based image and caption recommendation. Further, Influencer implements a holistic promotional post design system that supports context-aware image and caption exploration considering brand messages and user-specified design constraints, flexible fusion of various images and captions, and a mind-map-like layout for thinking tracking and post-recording. We evaluated Influencer with 12 design enthusiasts through an in-lab user study by comparing it to a baseline combining Google Search + Figma. Quantitative and qualitative results demonstrate that sysname is effective in assisting design novices to generate ideas as well as creative and diverse promotional posts with user-friendly interaction.