# LogoSticker: Inserting Logos into Diffusion Models for Customized Generation

arXiv: https://arxiv.org/abs/2407.13752 · HTML: https://mlsanity.com/paper/2407.13752/

## Key facts

- Cited by 3 papers in the map (data through 14 Oct 2026).
- Placed in Image generation, text-to-image and editing, one of 14 directions in Diffusion models.
- Builds on 31 of its 35 references that are in the map.
- First posted on arXiv 18 Jul 2024.

## Placed in

- Diffusion models / [Image generation, text-to-image and editing](https://mlsanity.com/diffusion/image-generation-text-to-image-and-editing/)

## Builds on (most cited first, 30 of 31)

- [Learning Transferable Visual Models From Natural Language Supervision](https://mlsanity.com/paper/2103.00020/) (2021)
- [Denoising Diffusion Probabilistic Models](https://mlsanity.com/paper/2006.11239/) (2020)
- [U-Net: Convolutional Networks for Biomedical Image Segmentation](https://mlsanity.com/paper/1505.04597/) (2015)
- [High-Resolution Image Synthesis with Latent Diffusion Models](https://mlsanity.com/paper/2112.10752/) (2021)
- [GPT-4 Technical Report](https://mlsanity.com/paper/2303.08774/) (2023)
- [Exploring the Limits of Transfer Learning with a Unified Text-to-Text Transformer](https://mlsanity.com/paper/1910.10683/) (2019)
- [Denoising Diffusion Implicit Models](https://mlsanity.com/paper/2010.02502/) (2020)
- [Score-Based Generative Modeling through Stochastic Differential Equations](https://mlsanity.com/paper/2011.13456/) (2020)
- [Deep Unsupervised Learning using Nonequilibrium Thermodynamics](https://mlsanity.com/paper/1503.03585/) (2015)
- [Emerging Properties in Self-Supervised Vision Transformers](https://mlsanity.com/paper/2104.14294/) (2021)
- [Hierarchical Text-Conditional Image Generation with CLIP Latents](https://mlsanity.com/paper/2204.06125/) (2022)
- [Photorealistic Text-to-Image Diffusion Models with Deep Language Understanding](https://mlsanity.com/paper/2205.11487/) (2022)
- [Adding Conditional Control to Text-to-Image Diffusion Models](https://mlsanity.com/paper/2302.05543/) (2023)
- [GLIDE: Towards Photorealistic Image Generation and Editing with Text-Guided Diffusion Models](https://mlsanity.com/paper/2112.10741/) (2021)
- [DreamBooth: Fine Tuning Text-to-Image Diffusion Models for Subject-Driven Generation](https://mlsanity.com/paper/2208.12242/) (2022)
- [An Image is Worth One Word: Personalizing Text-to-Image Generation using Textual Inversion](https://mlsanity.com/paper/2208.01618/) (2022)
- [LAION-400M: Open Dataset of CLIP-Filtered 400 Million Image-Text Pairs](https://mlsanity.com/paper/2111.02114/) (2021)
- [Null-text Inversion for Editing Real Images using Guided Diffusion Models](https://mlsanity.com/paper/2211.09794/) (2022)
- [Multi-Concept Customization of Text-to-Image Diffusion](https://mlsanity.com/paper/2212.04488/) (2022)
- [Scaling up GANs for Text-to-Image Synthesis](https://mlsanity.com/paper/2303.05511/) (2023)
- [Make-A-Scene: Scene-Based Text-to-Image Generation with Human Priors](https://mlsanity.com/paper/2203.13131/) (2022)
- [AnyDoor: Zero-shot Object-level Image Customization](https://mlsanity.com/paper/2307.09481/) (2023)
- [Break-A-Scene: Extracting Multiple Concepts from a Single Image](https://mlsanity.com/paper/2305.16311/) (2023)
- [TextDiffuser: Diffusion Models as Text Painters](https://mlsanity.com/paper/2305.10855/) (2023)
- [StyleGAN-T: Unlocking the Power of GANs for Fast Large-Scale Text-to-Image Synthesis](https://mlsanity.com/paper/2301.09515/) (2023)
- [AnyText: Multilingual Visual Text Generation And Editing](https://mlsanity.com/paper/2311.03054/) (2023)
- [TextDiffuser-2: Unleashing the Power of Language Models for Text Rendering](https://mlsanity.com/paper/2311.16465/) (2023)
- [GlyphControl: Glyph Conditional Control for Visual Text Generation](https://mlsanity.com/paper/2305.18259/) (2023)
- [Cones 2: Customizable Image Synthesis with Multiple Subjects](https://mlsanity.com/paper/2305.19327/) (2023)
- [ReVersion: Diffusion-Based Relation Inversion from Images](https://mlsanity.com/paper/2303.13495/) (2023)

## Built on by (most cited first, 3 of 3)

- [IMAGGarment: Fine-Grained Garment Generation for Controllable Fashion Design](https://mlsanity.com/paper/2504.13176/) (2025)
- [Silent Branding Attack: Trigger-free Data Poisoning Attack on Text-to-Image Diffusion Models](https://mlsanity.com/paper/2503.09669/) (2025)
- [Flux Already Knows -- Activating Subject-Driven Image Generation without Training](https://mlsanity.com/paper/2504.11478/) (2025)

## Abstract (arXiv)

Recent advances in text-to-image model customization have underscored the importance of integrating new concepts with a few examples. Yet, these progresses are largely confined to widely recognized subjects, which can be learned with relative ease through models' adequate shared prior knowledge. In contrast, logos, characterized by unique patterns and textual elements, are hard to establish shared knowledge within diffusion models, thus presenting a unique challenge. To bridge this gap, we introduce the task of logo insertion. Our goal is to insert logo identities into diffusion models and enable their seamless synthesis in varied contexts. We present a novel two-phase pipeline LogoSticker to tackle this task. First, we propose the actor-critic relation pre-training algorithm, which addresses the nontrivial gaps in models' understanding of the potential spatial positioning of logos and interactions with other objects. Second, we propose a decoupled identity learning algorithm, which enables precise localization and identity extraction of logos. LogoSticker can generate logos accurately and harmoniously in diverse contexts. We comprehensively validate the effectiveness of LogoSticker over customization methods and large models such as DALLE~3. hrefhttps://mingkangz.github.io/logostickerProject page.