# Benchmarking Vision Language Models for Cultural Understanding

arXiv: https://arxiv.org/abs/2407.10920 · HTML: https://mlsanity.com/paper/2407.10920/

## Key facts

- Cited by 101 papers in the map (data through 14 Oct 2026).
- Placed in VLM benchmarks and visual reasoning, one of 16 directions in Multimodal LLMs / vision-language models.
- Builds on 20 of its 39 references that are in the map.
- First posted on arXiv 15 Jul 2024.

## Placed in

- Multimodal LLMs / vision-language models / [VLM benchmarks and visual reasoning](https://mlsanity.com/mllm/vlm-benchmarks-and-visual-reasoning/)

## Builds on (most cited first, 20 of 20)

- [Learning Transferable Visual Models From Natural Language Supervision](https://mlsanity.com/paper/2103.00020/) (2021)
- [Microsoft COCO: Common Objects in Context](https://mlsanity.com/paper/1405.0312/) (2014)
- [Exploring the Limits of Transfer Learning with a Unified Text-to-Text Transformer](https://mlsanity.com/paper/1910.10683/) (2019)
- [InstructBLIP: Towards General-purpose Vision-Language Models with Instruction Tuning](https://mlsanity.com/paper/2305.06500/) (2023)
- [CLIPScore: A Reference-free Evaluation Metric for Image Captioning](https://mlsanity.com/paper/2104.08718/) (2021)
- [Kosmos-2: Grounding Multimodal Large Language Models to the World](https://mlsanity.com/paper/2306.14824/) (2023)
- [How Far Are We to GPT-4V? Closing the Gap to Commercial Multimodal Models with Open-Source Suites](https://mlsanity.com/paper/2404.16821/) (2024)
- [PaliGemma: A versatile 3B VLM for transfer](https://mlsanity.com/paper/2407.07726/) (2024)
- [Google Landmarks Dataset v2 -- A Large-Scale Benchmark for Instance-Level Recognition and Retrieval](https://mlsanity.com/paper/2004.01804/) (2020)
- [Challenges and Strategies in Cross-Cultural NLP](https://mlsanity.com/paper/2203.10020/) (2022)
- [Visually Grounded Reasoning across Languages and Cultures](https://mlsanity.com/paper/2109.13238/) (2021)
- [Towards Measuring and Modeling "Culture" in LLMs: A Survey](https://mlsanity.com/paper/2403.15412/) (2024)
- [CVQA: Culturally-diverse Multilingual Visual Question Answering Benchmark](https://mlsanity.com/paper/2406.05967/) (2024)
- [Crossmodal-3600: A Massively Multilingual Multimodal Evaluation Dataset](https://mlsanity.com/paper/2205.12522/) (2022)
- [Extracting Cultural Commonsense Knowledge at Scale](https://mlsanity.com/paper/2210.07763/) (2022)
- [Broaden the Vision: Geo-Diverse Visual Commonsense Reasoning](https://mlsanity.com/paper/2109.06860/) (2021)
- [IGLUE: A Benchmark for Transfer Learning across Modalities, Tasks, and Languages](https://mlsanity.com/paper/2201.11732/) (2022)
- [mBLIP: Efficient Bootstrapping of Multilingual Vision-LLMs](https://mlsanity.com/paper/2307.06930/) (2023)
- [FoodieQA: A Multimodal Dataset for Fine-Grained Understanding of Chinese Food Culture](https://mlsanity.com/paper/2406.11030/) (2024)
- [Evaluating Visual and Cultural Interpretation: The K-Viscuit Benchmark with Human-VLM Collaboration](https://mlsanity.com/paper/2406.16469/) (2024)

## Built on by (most cited first, 30 of 101)

- [Survey of Cultural Awareness in Language Models: Text and Beyond](https://mlsanity.com/paper/2411.00860/) (2024)
- [All Languages Matter: Evaluating LMMs on Culturally Diverse 100 Languages](https://mlsanity.com/paper/2411.16508/) (2024)
- [GEOBench-VLM: Benchmarking Vision-Language Models for Geospatial Tasks](https://mlsanity.com/paper/2411.19325/) (2024)
- [A Survey of State of the Art Large Vision Language Models: Alignment, Benchmark, Evaluations and Challenges](https://mlsanity.com/paper/2501.02189/) (2025)
- [CultureVLM: Characterizing and Improving Cultural Understanding of Vision-Language Models for over 100 Countries](https://mlsanity.com/paper/2501.01282/) (2025)
- [WorldCuisines: A Massive-Scale Benchmark for Multilingual and Multicultural Visual Question Answering on Global Cuisines](https://mlsanity.com/paper/2410.12705/) (2024)
- [CulturalBench: A Robust, Diverse, and Challenging Cultural Benchmark by Human-AI CulturalTeaming](https://mlsanity.com/paper/2410.02677/) (2024)
- [LLM-GLOBE: A Benchmark Evaluating the Cultural Values Embedded in LLM Output](https://mlsanity.com/paper/2411.06032/) (2024)
- [Charting the Landscape of African NLP: Mapping Progress and Shaping the Road Ahead](https://mlsanity.com/paper/2505.21315/) (2025)
- [CULEMO: Cultural Lenses on Emotion -- Benchmarking LLMs for Cross-Cultural Emotion Understanding](https://mlsanity.com/paper/2503.10688/) (2025)
- [Hire Your Anthropologist! Rethinking Culture Benchmarks Through an Anthropological Lens](https://mlsanity.com/paper/2510.05931/) (2025)
- [MAKIEval: A Multilingual Automatic WiKidata-based Framework for Cultural Awareness Evaluation for LLMs](https://mlsanity.com/paper/2505.21693/) (2025)
- [DRISHTIKON: A Multimodal Multilingual Benchmark for Testing Language Models' Understanding on Indian Culture](https://mlsanity.com/paper/2509.19274/) (2025)
- [CultureScope: A Dimensional Lens for Probing Cultural Understanding in LLMs](https://mlsanity.com/paper/2509.16188/) (2025)
- [CROPE: Evaluating In-Context Adaptation of Vision and Language Models to Culture-Specific Concepts](https://mlsanity.com/paper/2410.15453/) (2024)
- [Time Travel: A Comprehensive Benchmark to Evaluate LMMs on Historical and Cultural Artifacts](https://mlsanity.com/paper/2502.14865/) (2025)
- [Evaluating Multimodal Language Models as Visual Assistants for Visually Impaired Users](https://mlsanity.com/paper/2503.22610/) (2025)
- [MMBoundary: Advancing MLLM Knowledge Boundary Awareness through Reasoning Step Confidence Calibration](https://mlsanity.com/paper/2505.23224/) (2025)
- [Culture in Action: Evaluating Text-to-Image Models through Social Activities](https://mlsanity.com/paper/2511.05681/) (2025)
- [RAVENEA: A Benchmark for Multimodal Retrieval-Augmented Visual Culture Understanding](https://mlsanity.com/paper/2505.14462/) (2025)
- [Cultural Adaptation of Menus: A Fine-Grained Approach](https://mlsanity.com/paper/2408.13534/) (2024)
- [Societal Alignment Frameworks Can Improve LLM Alignment](https://mlsanity.com/paper/2503.00069/) (2025)
- [SaudiCulture: A Benchmark for Evaluating Large Language Models Cultural Competence within Saudi Arabia](https://mlsanity.com/paper/2503.17485/) (2025)
- [Multi3Hate: Multimodal, Multilingual, and Multicultural Hate Speech Detection with Vision-Language Models](https://mlsanity.com/paper/2411.03888/) (2024)
- [Cognitive Mismatch in Multimodal Large Language Models for Discrete Symbol Understanding](https://mlsanity.com/paper/2603.18472/) (2026)
- [DARE: Diverse Visual Question Answering with Robustness Evaluation](https://mlsanity.com/paper/2409.18023/) (2024)
- [Tears or Cheers? Benchmarking LLMs via Culturally Elicited Distinct Affective Responses](https://mlsanity.com/paper/2601.13024/) (2026)
- [Hanfu-Bench: A Multimodal Benchmark on Cross-Temporal Cultural Understanding and Transcreation](https://mlsanity.com/paper/2506.01565/) (2025)
- [OASIS: A Multilingual and Multimodal Dataset for Culturally Grounded Spoken Visual QA](https://mlsanity.com/paper/2510.06371/) (2025)
- [KAHANI: Culturally-Nuanced Visual Storytelling Tool for Non-Western Cultures](https://mlsanity.com/paper/2410.19419/) (2024)

## Abstract (arXiv)

Foundation models and vision-language pre-training have notably advanced Vision Language Models (VLMs), enabling multimodal processing of visual and linguistic data. However, their performance has been typically assessed on general scene understanding - recognizing objects, attributes, and actions - rather than cultural comprehension. This study introduces CulturalVQA, a visual question-answering benchmark aimed at assessing VLM's geo-diverse cultural understanding. We curate a collection of 2,378 image-question pairs with 1-5 answers per question representing cultures from 11 countries across 5 continents. The questions probe understanding of various facets of culture such as clothing, food, drinks, rituals, and traditions. Benchmarking VLMs on CulturalVQA, including GPT-4V and Gemini, reveals disparity in their level of cultural understanding across regions, with strong cultural understanding capabilities for North America while significantly lower performance for Africa. We observe disparity in their performance across cultural facets too, with clothing, rituals, and traditions seeing higher performances than food and drink. These disparities help us identify areas where VLMs lack cultural understanding and demonstrate the potential of CulturalVQA as a comprehensive evaluation set for gauging VLM progress in understanding diverse cultures.