# MIND: Multimodal Shopping Intention Distillation from Large Vision-language Models for E-commerce Purchase Understanding

arXiv: https://arxiv.org/abs/2406.10701 · HTML: https://mlsanity.com/paper/2406.10701/

## Key facts

- Cited by 10 papers in the map (data through 14 Oct 2026).
- Placed in Document understanding and multimodal RAG, one of 16 directions in Multimodal LLMs / vision-language models.
- Builds on 24 of its 59 references that are in the map.
- First posted on arXiv 15 Jun 2024.

## Placed in

- Multimodal LLMs / vision-language models / [Document understanding and multimodal RAG](https://mlsanity.com/mllm/document-understanding-and-multimodal-rag/)

## Builds on (most cited first, 24 of 24)

- [Exploring the Limits of Transfer Learning with a Unified Text-to-Text Transformer](https://mlsanity.com/paper/1910.10683/) (2019)
- [RoBERTa: A Robustly Optimized BERT Pretraining Approach](https://mlsanity.com/paper/1907.11692/) (2019)
- [Llama 2: Open Foundation and Fine-Tuned Chat Models](https://mlsanity.com/paper/2307.09288/) (2023)
- [Sentence-BERT: Sentence Embeddings using Siamese BERT-Networks](https://mlsanity.com/paper/1908.10084/) (2019)
- [Self-Consistency Improves Chain of Thought Reasoning in Language Models](https://mlsanity.com/paper/2203.11171/) (2022)
- [OPT: Open Pre-trained Transformer Language Models](https://mlsanity.com/paper/2205.01068/) (2022)
- [Scaling Instruction-Finetuned Language Models](https://mlsanity.com/paper/2210.11416/) (2022)
- [DeBERTaV3: Improving DeBERTa using ELECTRA-Style Pre-Training with Gradient-Disentangled Embedding Sharing](https://mlsanity.com/paper/2111.09543/) (2021)
- [ConceptNet 5.5: An Open Multilingual Graph of General Knowledge](https://mlsanity.com/paper/1612.03975/) (2016)
- [Gemma: Open Models Based on Gemini Research and Technology](https://mlsanity.com/paper/2403.08295/) (2024)
- [Efficient Prompting Methods for Large Language Models: A Survey](https://mlsanity.com/paper/2404.01077/) (2024)
- [Vera: A General-Purpose Plausibility Estimation Model for Commonsense Statements](https://mlsanity.com/paper/2305.03695/) (2023)
- [E-commerce in Your Inbox: Product Recommendations at Scale](https://mlsanity.com/paper/1606.07154/) (2016)
- [CAR: Conceptualization-Augmented Reasoner for Zero-Shot Commonsense Question Answering](https://mlsanity.com/paper/2305.14869/) (2023)
- [CANDLE: Iterative Conceptualization and Instantiation Distillation from Large Language Models for Commonsense Reasoning](https://mlsanity.com/paper/2401.07286/) (2024)
- [CAT: A Contextualized Conceptualization and Instantiation Framework for Commonsense Reasoning](https://mlsanity.com/paper/2305.04808/) (2023)
- [FolkScope: Intention Knowledge Graph Construction for E-commerce Commonsense Discovery](https://mlsanity.com/paper/2211.08316/) (2022)
- [Complex Query Answering on Eventuality Knowledge Graph with Implicit Logical Constraints](https://mlsanity.com/paper/2305.19068/) (2023)
- [Enhancing User Intent Capture in Session-Based Recommendation with Attribute Patterns](https://mlsanity.com/paper/2312.16199/) (2023)
- [MARS: Benchmarking the Metaphysical Reasoning Abilities of Language Models with a Multi-task Evaluation Dataset](https://mlsanity.com/paper/2406.02106/) (2024)
- [IntentionQA: A Benchmark for Evaluating Purchase Intention Comprehension Abilities of Language Models in E-commerce](https://mlsanity.com/paper/2406.10173/) (2024)
- [A Usage-centric Take on Intent Understanding in E-Commerce](https://mlsanity.com/paper/2402.14901/) (2024)
- [MSD: Saliency-aware Knowledge Distillation for Multimodal Understanding](https://mlsanity.com/paper/2101.01881/) (2021)
- [TILFA: A Unified Framework for Text, Image, and Layout Fusion in Argument Mining](https://mlsanity.com/paper/2310.05210/) (2023)

## Built on by (most cited first, 10 of 10)

- [M2IV: Towards Efficient and Fine-grained Multimodal In-Context Learning via Representation Engineering](https://mlsanity.com/paper/2504.04633/) (2025)
- [EcomScriptBench: A Multi-task Benchmark for E-commerce Script Planning via Step-wise Intention-Driven Product Association](https://mlsanity.com/paper/2505.15196/) (2025)
- [MINER: Mining the Underlying Pattern of Modality-Specific Neurons in Multimodal Large Language Models](https://mlsanity.com/paper/2410.04819/) (2024)
- [SessionIntentBench: A Multi-task Inter-session Intention-shift Modeling Benchmark for E-commerce Customer Behavior Understanding](https://mlsanity.com/paper/2507.20185/) (2025)
- [The Cognitive Bandwidth Bottleneck: Shifting Long-Horizon Agent from Planning with Actions to Planning with Schemas](https://mlsanity.com/paper/2510.07091/) (2025)
- [HeaPA: Difficulty-Aware Heap Sampling and On-Policy Query Augmentation for LLM Reinforcement Learning](https://mlsanity.com/paper/2601.22448/) (2026)
- [On the Role of Entity and Event Level Conceptualization in Generalizable Reasoning: A Survey of Tasks, Methods, Applications, and Future Directions](https://mlsanity.com/paper/2406.10885/) (2024)
- [EcomEdit: An Automated E-commerce Knowledge Editing Framework for Enhanced Product and Purchase Intention Understanding](https://mlsanity.com/paper/2410.14276/) (2024)
- [REVISION:Reflective Intent Mining and Online Reasoning Auxiliary for E-commerce Visual Search System Optimization](https://mlsanity.com/paper/2510.22739/) (2025)
- [Finding the Right Evidence: Factor-Guided Coarse-to-Fine Reasoning for Long Videos](https://mlsanity.com/paper/2608.26355/) (2026)

## Abstract (arXiv)

Improving user experience and providing personalized search results in E-commerce platforms heavily rely on understanding purchase intention. However, existing methods for acquiring large-scale intentions bank on distilling large language models with human annotation for verification. Such an approach tends to generate product-centric intentions, overlook valuable visual information from product images, and incurs high costs for scalability. To address these issues, we introduce MIND, a multimodal framework that allows Large Vision-Language Models (LVLMs) to infer purchase intentions from multimodal product metadata and prioritize human-centric ones. Using Amazon Review data, we apply MIND and create a multimodal intention knowledge base, which contains 1,264,441 million intentions derived from 126,142 co-buy shopping records across 107,215 products. Extensive human evaluations demonstrate the high plausibility and typicality of our obtained intentions and validate the effectiveness of our distillation framework and filtering mechanism. Additional experiments reveal that our obtained intentions significantly enhance large language models in two intention comprehension tasks.