# Exploring the Escalation of Source Bias in User, Data, and Recommender System Feedback Loop

arXiv: https://arxiv.org/abs/2405.17998 · HTML: https://mlsanity.com/paper/2405.17998/

## Key facts

- Cited by 5 papers in the map (data through 14 Oct 2026).
- Builds on 30 of its 44 references that are in the map.
- First posted on arXiv 28 May 2024.

## Builds on (most cited first, 30 of 30)

- [BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding](https://mlsanity.com/paper/1810.04805/) (2018)
- [A Survey on Hallucination in Large Language Models: Principles, Taxonomy, Challenges, and Open Questions](https://mlsanity.com/paper/2311.05232/) (2023)
- [Self-Attentive Sequential Recommendation](https://mlsanity.com/paper/1808.09781/) (2018)
- [BERT4Rec: Sequential Recommendation with Bidirectional Encoder Representations from Transformer](https://mlsanity.com/paper/1904.06690/) (2019)
- [Image-based Recommendations on Styles and Substitutes](https://mlsanity.com/paper/1506.04757/) (2015)
- [Session-based Recommendations with Recurrent Neural Networks](https://mlsanity.com/paper/1511.06939/) (2015)
- [Catastrophic Jailbreak of Open-source LLMs via Exploiting Generation](https://mlsanity.com/paper/2310.06987/) (2023)
- [A Survey on Large Language Models for Recommendation](https://mlsanity.com/paper/2305.19860/) (2023)
- [TALLRec: An Effective and Efficient Tuning Framework to Align Large Language Model with Recommendation](https://mlsanity.com/paper/2305.00447/) (2023)
- [Large Language Models are Zero-Shot Rankers for Recommender Systems](https://mlsanity.com/paper/2305.08845/) (2023)
- [Self-Consuming Generative Models Go MAD](https://mlsanity.com/paper/2307.01850/) (2023)
- [A Comprehensive Survey of AI-Generated Content (AIGC): A History of Generative AI from GAN to ChatGPT](https://mlsanity.com/paper/2303.04226/) (2023)
- [ChatGPT Beyond English: Towards a Comprehensive Evaluation of Large Language Models in Multilingual Learning](https://mlsanity.com/paper/2304.05613/) (2023)
- [LLMRec: Large Language Models with Graph Augmentation for Recommendation](https://mlsanity.com/paper/2311.00423/) (2023)
- [Uncovering ChatGPT's Capabilities in Recommender Systems](https://mlsanity.com/paper/2305.02182/) (2023)
- [Representation Learning with Large Language Models for Recommendation](https://mlsanity.com/paper/2310.15950/) (2023)
- [How Can Recommender Systems Benefit from Large Language Models: A Survey](https://mlsanity.com/paper/2306.05817/) (2023)
- [Bias and Unfairness in Information Retrieval Systems: New Challenges in the LLM Era](https://mlsanity.com/paper/2404.11457/) (2024)
- [Combating Misinformation in the Age of LLMs: Opportunities and Challenges](https://mlsanity.com/paper/2311.05656/) (2023)
- [Large Language Models Suffer From Their Own Output: An Analysis of the Self-Consuming Training Loop](https://mlsanity.com/paper/2311.16822/) (2023)
- [Towards Open-World Recommendation with Knowledge Augmentation from Large Language Models](https://mlsanity.com/paper/2306.10933/) (2023)
- [Search-in-the-Chain: Interactively Enhancing Large Language Models with Search for Knowledge-intensive Tasks](https://mlsanity.com/paper/2304.14732/) (2023)
- [Extractive Summarization via ChatGPT for Faithful Summary Generation](https://mlsanity.com/paper/2304.04193/) (2023)
- [Neural Retrievers are Biased Towards LLM-Generated Content](https://mlsanity.com/paper/2310.20501/) (2023)
- [Linear Recurrent Units for Sequential Recommendation](https://mlsanity.com/paper/2310.02367/) (2023)
- [Cocktail: A Comprehensive Information Retrieval Benchmark with LLM-Generated Documents Integration](https://mlsanity.com/paper/2405.16546/) (2024)
- [Invisible Relevance Bias: Text-Image Retrieval Models Prefer AI-Generated Images](https://mlsanity.com/paper/2311.14084/) (2023)
- [Evaluating ChatGPT as a Question Answering System: A Comprehensive Analysis and Comparison with Existing Models](https://mlsanity.com/paper/2312.07592/) (2023)
- [Unbiased Learning to Rank: Online or Offline?](https://mlsanity.com/paper/2004.13574/) (2020)
- [Unbiased Top-k Learning to Rank with Causal Likelihood Decomposition](https://mlsanity.com/paper/2204.00815/) (2022)

## Built on by (most cited first, 5 of 5)

- [Bias Amplification: Large Language Models as Increasingly Biased Media](https://mlsanity.com/paper/2410.15234/) (2024)
- [Perplexity Trap: PLM-Based Retrievers Overrate Low Perplexity Documents](https://mlsanity.com/paper/2503.08684/) (2025)
- [Retrieval Collapses When AI Pollutes the Web](https://mlsanity.com/paper/2602.16136/) (2026)
- [Epistemic Bias Injection: Manipulating LLM Opinion via Selective Context Retrieval](https://mlsanity.com/paper/2512.00804/) (2025)
- [Bias Mitigation for AI-Feedback Loops in Recommender Systems: A Systematic Literature Review and Taxonomy](https://mlsanity.com/paper/2509.00109/) (2025)

## Abstract (arXiv)

Recommender systems are essential for information access, allowing users to present their content for recommendation. With the rise of large language models (LLMs), AI-generated content (AIGC), primarily in the form of text, has become a central part of the content ecosystem. As AIGC becomes increasingly prevalent, it is important to understand how it affects the performance and dynamics of recommender systems. To this end, we construct an environment that incorporates AIGC to explore its short-term impact. The results from popular sequential recommendation models reveal that AIGC are ranked higher in the recommender system, reflecting the phenomenon of source bias. To further explore the long-term impact of AIGC, we introduce a feedback loop with realistic simulators. The results show that the model's preference for AIGC increases as the user clicks on AIGC rises and the model trains on simulated click data. This leads to two issues: In the short term, bias toward AIGC encourages LLM-based content creation, increasing AIGC content, and causing unfair traffic distribution. From a long-term perspective, our experiments also show that when AIGC dominates the content ecosystem after a feedback loop, it can lead to a decline in recommendation performance. To address these issues, we propose a debiasing method based on L1-loss optimization to maintain long-term content ecosystem balance. In a real-world environment with AIGC generated by mainstream LLMs, our method ensures a balance between AIGC and human-generated content in the ecosystem. The code and dataset are available at https://github.com/Yuqi-Zhou/Rec_SourceBias.