# Multi-Behavior Generative Recommendation

arXiv: https://arxiv.org/abs/2405.16871 · HTML: https://mlsanity.com/paper/2405.16871/

## Key facts

- Cited by 15 papers in the map (data through 14 Oct 2026).
- First posted on arXiv 27 May 2024.

## Built on by (most cited first, 15 of 15)

- [Sparse Meets Dense: Unified Generative Recommendations with Cascaded Sparse-Dense Representations](https://mlsanity.com/paper/2503.02453/) (2025)
- [ActionPiece: Contextually Tokenizing Action Sequences for Generative Recommendation](https://mlsanity.com/paper/2502.13581/) (2025)
- [GRAPHGPT-O: Synergistic Multimodal Comprehension and Generation on Graphs](https://mlsanity.com/paper/2502.11925/) (2025)
- [PinRec: Unified Generative Retrieval for Pinterest Recommender Systems](https://mlsanity.com/paper/2504.10507/) (2025)
- [PinFM: Foundation Model for User Activity Sequences at a Billion-scale Visual Discovery Platform](https://mlsanity.com/paper/2507.12704/) (2025)
- [NEZHA: A Zero-sacrifice and Hyperspeed Decoding Architecture for Generative Recommendations](https://mlsanity.com/paper/2511.18793/) (2025)
- [Multi-Behavior Recommender Systems: A Survey](https://mlsanity.com/paper/2503.06963/) (2025)
- [GFlowGR: Fine-tuning Generative Recommendation Frameworks with Generative Flow Networks](https://mlsanity.com/paper/2506.16114/) (2025)
- [Pctx: Tokenizing Personalized Context for Generative Recommendation](https://mlsanity.com/paper/2510.21276/) (2025)
- [From Scaling to Structured Expressivity: Rethinking Transformers for CTR Prediction](https://mlsanity.com/paper/2511.12081/) (2025)
- [Efficient Sequential Recommendation for Long Term User Interest Via Personalization](https://mlsanity.com/paper/2601.03479/) (2026)
- [SIGMA: A Semantic-Grounded Instruction-Driven Generative Multi-Task Recommender at AliExpress](https://mlsanity.com/paper/2602.22913/) (2026)
- [Efficient Dataset Selection for Continual Adaptation of Generative Recommenders](https://mlsanity.com/paper/2604.07739/) (2026)
- [TME-PSR: Time-aware, Multi-interest, and Explanation Personalization for Sequential Recommendation](https://mlsanity.com/paper/2604.09439/) (2026)
- [Modeling Behavioral Intensity and Transitions for Generative Recommendation](https://mlsanity.com/paper/2604.24472/) (2026)

## Abstract (arXiv)

Multi-behavior sequential recommendation (MBSR) aims to incorporate behavior types of interactions for better recommendations. Existing approaches focus on the next-item prediction objective, neglecting the value of integrating the target behavior type into the learning objective. In this paper, we propose MBGen, a novel Multi-Behavior sequential Generative recommendation framework. We formulate the MBSR task into a consecutive two-step process: (1) given item sequences, MBGen first predicts the next behavior type to frame the user intention, (2) given item sequences and a target behavior type, MBGen then predicts the next items. To model such a two-step process, we tokenize both behaviors and items into tokens and construct one single token sequence with both behaviors and items placed interleaved. Furthermore, MBGen learns to autoregressively generate the next behavior and item tokens in a unified generative recommendation paradigm, naturally enabling a multi-task capability. Additionally, we exploit the heterogeneous nature of token sequences in the generative recommendation and propose a position-routed sparse architecture to efficiently and effectively scale up models. Extensive experiments on public datasets demonstrate that MBGen significantly outperforms existing MBSR models across multiple tasks.