# Optimizing Search Advertising Strategies: Integrating Reinforcement Learning with Generalized Second-Price Auctions for Enhanced Ad Ranking and Bidding

arXiv: https://arxiv.org/abs/2405.13381 · HTML: https://mlsanity.com/paper/2405.13381/

## Key facts

- Cited by 9 papers in the map (data through 14 Oct 2026).
- Builds on 9 of its 15 references that are in the map.
- First posted on arXiv 22 May 2024.

## Builds on (most cited first, 9 of 9)

- [A Study of the Attention Abnormality in Trojaned BERTs](https://mlsanity.com/paper/2205.08305/) (2022)
- [ClarET: Pre-training a Correlation-Aware Context-To-Event Transformer for Event-Centric Generation and Classification](https://mlsanity.com/paper/2203.02225/) (2022)
- [Attention-Enhancing Backdoor Attacks Against BERT-based Models](https://mlsanity.com/paper/2310.14480/) (2023)
- [Harnessing XGBoost for Robust Biomarker Selection of Obsessive-Compulsive Disorder (OCD) from Adolescent Brain Cognitive Development (ABCD) data](https://mlsanity.com/paper/2407.00028/) (2024)
- [Task-Agnostic Detector for Insertion-Based Backdoor Attacks](https://mlsanity.com/paper/2403.17155/) (2024)
- [Accel-GCN: High-Performance GPU Accelerator Design for Graph Convolution Networks](https://mlsanity.com/paper/2308.11825/) (2023)
- [Real-Time Pill Identification for the Visually Impaired Using Deep Learning](https://mlsanity.com/paper/2405.05983/) (2024)
- [RRNet: Towards ReLU-Reduced Neural Network for Two-party Computation Based Private Inference](https://mlsanity.com/paper/2302.02292/) (2023)
- [Text Sentiment Analysis and Classification Based on Bidirectional Gated Recurrent Units (GRUs) Model](https://mlsanity.com/paper/2404.17123/) (2024)

## Built on by (most cited first, 9 of 9)

- [Time Series Modeling for Heart Rate Prediction: From ARIMA to Transformers](https://mlsanity.com/paper/2406.12199/) (2024)
- [Deep Learning-based Anomaly Detection and Log Analysis for Computer Networks](https://mlsanity.com/paper/2407.05639/) (2024)
- [Image anomaly detection and prediction scheme based on SSA optimized ResNet50-BiGRU model](https://mlsanity.com/paper/2406.13987/) (2024)
- [Research on the Application of Computer Vision Based on Deep Learning in Autonomous Driving Technology](https://mlsanity.com/paper/2406.00490/) (2024)
- [Advanced AI Framework for Enhanced Detection and Assessment of Abdominal Trauma: Integrating 3D Segmentation with 2D CNN and RNN Models](https://mlsanity.com/paper/2407.16165/) (2024)
- [Exploiting Diffusion Prior for Out-of-Distribution Detection](https://mlsanity.com/paper/2406.11105/) (2024)
- [Transforming Movie Recommendations with Advanced Machine Learning: A Study of NMF, SVD,and K-Means Clustering](https://mlsanity.com/paper/2407.08916/) (2024)
- [Analyzing Multi-Head Attention on Trojan BERT Models](https://mlsanity.com/paper/2406.16925/) (2024)
- [Innovative Deep Learning Techniques for Obstacle Recognition: A Comparative Study of Modern Detection Algorithms](https://mlsanity.com/paper/2410.10096/) (2024)

## Abstract (arXiv)

This paper explores the integration of strategic optimization methods in search advertising, focusing on ad ranking and bidding mechanisms within E-commerce platforms. By employing a combination of reinforcement learning and evolutionary strategies, we propose a dynamic model that adjusts to varying user interactions and optimizes the balance between advertiser cost, user relevance, and platform revenue. Our results suggest significant improvements in ad placement accuracy and cost efficiency, demonstrating the model's applicability in real-world scenarios.