# Automated Virtual Product Placement and Assessment in Images using Diffusion Models

arXiv: https://arxiv.org/abs/2405.01130 · HTML: https://mlsanity.com/paper/2405.01130/

## Key facts

- Cited by 1 papers in the map (data through 14 Oct 2026).
- Placed in 3D, point cloud and scene generation, one of 14 directions in Diffusion models.
- Builds on 20 of its 25 references that are in the map.
- First posted on arXiv 2 May 2024.

## Placed in

- Diffusion models / [3D, point cloud and scene generation](https://mlsanity.com/diffusion/3d-point-cloud-and-scene-generation/)

## Builds on (most cited first, 20 of 20)

- [Learning Transferable Visual Models From Natural Language Supervision](https://mlsanity.com/paper/2103.00020/) (2021)
- [Denoising Diffusion Probabilistic Models](https://mlsanity.com/paper/2006.11239/) (2020)
- [High-Resolution Image Synthesis with Latent Diffusion Models](https://mlsanity.com/paper/2112.10752/) (2021)
- [Denoising Diffusion Implicit Models](https://mlsanity.com/paper/2010.02502/) (2020)
- [Photorealistic Text-to-Image Diffusion Models with Deep Language Understanding](https://mlsanity.com/paper/2205.11487/) (2022)
- [DreamBooth: Fine Tuning Text-to-Image Diffusion Models for Subject-Driven Generation](https://mlsanity.com/paper/2208.12242/) (2022)
- [Prompt-to-Prompt Image Editing with Cross Attention Control](https://mlsanity.com/paper/2208.01626/) (2022)
- [SDEdit: Guided Image Synthesis and Editing with Stochastic Differential Equations](https://mlsanity.com/paper/2108.01073/) (2021)
- [ViLT: Vision-and-Language Transformer Without Convolution or Region Supervision](https://mlsanity.com/paper/2102.03334/) (2021)
- [Imagic: Text-Based Real Image Editing with Diffusion Models](https://mlsanity.com/paper/2210.09276/) (2022)
- [Multi-Concept Customization of Text-to-Image Diffusion](https://mlsanity.com/paper/2212.04488/) (2022)
- [Blended Diffusion for Text-driven Editing of Natural Images](https://mlsanity.com/paper/2111.14818/) (2021)
- [GLIGEN: Open-Set Grounded Text-to-Image Generation](https://mlsanity.com/paper/2301.07093/) (2023)
- [DiffEdit: Diffusion-based semantic image editing with mask guidance](https://mlsanity.com/paper/2210.11427/) (2022)
- [Generative Adversarial Networks: An Overview](https://mlsanity.com/paper/1710.07035/) (2017)
- [Image Segmentation Using Text and Image Prompts](https://mlsanity.com/paper/2112.10003/) (2021)
- [Paint by Example: Exemplar-based Image Editing with Diffusion Models](https://mlsanity.com/paper/2211.13227/) (2022)
- [Paint by Word](https://mlsanity.com/paper/2103.10951/) (2021)
- [MagicMix: Semantic Mixing with Diffusion Models](https://mlsanity.com/paper/2210.16056/) (2022)
- [A Frustratingly Simple Approach for End-to-End Image Captioning](https://mlsanity.com/paper/2201.12723/) (2022)

## Built on by (most cited first, 1 of 1)

- [PAT++: a cautionary tale about generative visual augmentation for Object Re-identification](https://mlsanity.com/paper/2507.15888/) (2025)

## Abstract (arXiv)

In Virtual Product Placement (VPP) applications, the discrete integration of specific brand products into images or videos has emerged as a challenging yet important task. This paper introduces a novel three-stage fully automated VPP system. In the first stage, a language-guided image segmentation model identifies optimal regions within images for product inpainting. In the second stage, Stable Diffusion (SD), fine-tuned with a few example product images, is used to inpaint the product into the previously identified candidate regions. The final stage introduces an "Alignment Module", which is designed to effectively sieve out low-quality images. Comprehensive experiments demonstrate that the Alignment Module ensures the presence of the intended product in every generated image and enhances the average quality of images by 35%. The results presented in this paper demonstrate the effectiveness of the proposed VPP system, which holds significant potential for transforming the landscape of virtual advertising and marketing strategies.