# Generalized Contrastive Learning for Multi-Modal Retrieval and Ranking

arXiv: https://arxiv.org/abs/2404.08535 · HTML: https://mlsanity.com/paper/2404.08535/

## Key facts

- Cited by 7 papers in the map (data through 14 Oct 2026).
- Builds on 49 of its 78 references that are in the map.
- First posted on arXiv 12 Apr 2024.

## Builds on (most cited first, 30 of 49)

- [BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding](https://mlsanity.com/paper/1810.04805/) (2018)
- [Learning Transferable Visual Models From Natural Language Supervision](https://mlsanity.com/paper/2103.00020/) (2021)
- [GPT-4 Technical Report](https://mlsanity.com/paper/2303.08774/) (2023)
- [Microsoft COCO: Common Objects in Context](https://mlsanity.com/paper/1405.0312/) (2014)
- [RoBERTa: A Robustly Optimized BERT Pretraining Approach](https://mlsanity.com/paper/1907.11692/) (2019)
- [A Simple Framework for Contrastive Learning of Visual Representations](https://mlsanity.com/paper/2002.05709/) (2020)
- [Sentence-BERT: Sentence Embeddings using Siamese BERT-Networks](https://mlsanity.com/paper/1908.10084/) (2019)
- [Representation Learning with Contrastive Predictive Coding](https://mlsanity.com/paper/1807.03748/) (2018)
- [Momentum Contrast for Unsupervised Visual Representation Learning](https://mlsanity.com/paper/1911.05722/) (2019)
- [Scaling Up Visual and Vision-Language Representation Learning With Noisy Text Supervision](https://mlsanity.com/paper/2102.05918/) (2021)
- [HotpotQA: A Dataset for Diverse, Explainable Multi-hop Question Answering](https://mlsanity.com/paper/1809.09600/) (2018)
- [Sigmoid Loss for Language Image Pre-Training](https://mlsanity.com/paper/2303.15343/) (2023)
- [FaceNet: A Unified Embedding for Face Recognition and Clustering](https://mlsanity.com/paper/1503.03832/) (2015)
- [Visual Genome: Connecting Language and Vision Using Crowdsourced Dense Image Annotations](https://mlsanity.com/paper/1602.07332/) (2016)
- [Learning to Prompt for Vision-Language Models](https://mlsanity.com/paper/2109.01134/) (2021)
- [MS MARCO: A Human Generated MAchine Reading COmprehension Dataset](https://mlsanity.com/paper/1611.09268/) (2016)
- [Conditional Prompt Learning for Vision-Language Models](https://mlsanity.com/paper/2203.05557/) (2022)
- [FEVER: a large-scale dataset for Fact Extraction and VERification](https://mlsanity.com/paper/1803.05355/) (2018)
- [Flickr30k Entities: Collecting Region-to-Phrase Correspondences for Richer Image-to-Sentence Models](https://mlsanity.com/paper/1505.04870/) (2015)
- [Contrastive Multiview Coding](https://mlsanity.com/paper/1906.05849/) (2019)
- [CoCa: Contrastive Captioners are Image-Text Foundation Models](https://mlsanity.com/paper/2205.01917/) (2022)
- [Text Embeddings by Weakly-Supervised Contrastive Pre-training](https://mlsanity.com/paper/2212.03533/) (2022)
- [BEIR: A Heterogenous Benchmark for Zero-shot Evaluation of Information Retrieval Models](https://mlsanity.com/paper/2104.08663/) (2021)
- [Conceptual 12M: Pushing Web-Scale Image-Text Pre-Training To Recognize Long-Tail Visual Concepts](https://mlsanity.com/paper/2102.08981/) (2021)
- [ColBERT: Efficient and Effective Passage Search via Contextualized Late Interaction over BERT](https://mlsanity.com/paper/2004.12832/) (2020)
- [Reproducible scaling laws for contrastive language-image learning](https://mlsanity.com/paper/2212.07143/) (2022)
- [Florence: A New Foundation Model for Computer Vision](https://mlsanity.com/paper/2111.11432/) (2021)
- [CLIP4Clip: An Empirical Study of CLIP for End to End Video Clip Retrieval](https://mlsanity.com/paper/2104.08860/) (2021)
- [ClipCap: CLIP Prefix for Image Captioning](https://mlsanity.com/paper/2111.09734/) (2021)
- [Fact or Fiction: Verifying Scientific Claims](https://mlsanity.com/paper/2004.14974/) (2020)

## Built on by (most cited first, 7 of 7)

- [LookBench: A Live and Holistic Open Benchmark for Fashion Image Retrieval](https://mlsanity.com/paper/2601.14706/) (2026)
- [ELVA: Exploring Ranking-Driven Universal Multimodal Retrieval](https://mlsanity.com/paper/2606.20280/) (2026)
- [ZooClaw-FashionSigLIP2: Distilled Fine-tuning for Robust Fashion Retrieval](https://mlsanity.com/paper/2606.27708/) (2026)
- [Performance-Efficiency Trade-off for Fashion Image Retrieval](https://mlsanity.com/paper/2509.24477/) (2025)
- [GOMA: Toward Structure-Driven Multimodal Alignment from a Graph Signal Smoothing Perspective](https://mlsanity.com/paper/2605.15723/) (2026)
- [MMShopBench: A Real-Log Benchmark for Multimodal, Multi-Turn Shopping Agents](https://mlsanity.com/paper/2607.29002/) (2026)
- [FASHION-RQ: Mining Hierarchical Semantic Structure for Automated Evaluation of Fashion Retrieval](https://mlsanity.com/paper/2610.17841/) (2026)

## Abstract (arXiv)

Contrastive learning has gained widespread adoption for retrieval tasks due to its minimal requirement for manual annotations. However, popular training frameworks typically learn from binary (positive/negative) relevance, making them ineffective at incorporating desired rankings. As a result, the poor ranking performance of these models forces systems to employ a re-ranker, which increases complexity, maintenance effort and inference time. To address this, we introduce Generalized Contrastive Learning (GCL), a training framework designed to learn from continuous ranking scores beyond binary relevance. GCL encodes both relevance and ranking information into a unified embedding space by applying ranking scores to the loss function. This enables a single-stage retrieval system. In addition, during our research, we identified a lack of public multi-modal datasets that benchmark both retrieval and ranking capabilities. To facilitate this and future research for ranked retrieval, we curated a large-scale MarqoGS-10M dataset using GPT-4 and Google Shopping, providing ranking scores for each of the 10 million query-document pairs. Our results show that GCL achieves a 29.3% increase in NDCG@10 for in-domain evaluations and 6.0% to 10.0% increases for cold-start evaluations compared to the finetuned CLIP baseline with MarqoGS-10M. Additionally, we evaluated GCL offline on a proprietary user interaction data. GCL shows an 11.2% gain for in-domain evaluations. The dataset and the method are available at: https://github.com/marqo-ai/GCL.