# SyncMask: Synchronized Attentional Masking for Fashion-centric Vision-Language Pretraining

arXiv: https://arxiv.org/abs/2404.01156 · HTML: https://mlsanity.com/paper/2404.01156/

## Key facts

- Cited by 9 papers in the map (data through 14 Oct 2026).
- Placed in VLM benchmarks and visual reasoning, one of 16 directions in Multimodal LLMs / vision-language models.
- Builds on 36 of its 46 references that are in the map.
- First posted on arXiv 1 Apr 2024.

## Placed in

- Multimodal LLMs / vision-language models / [VLM benchmarks and visual reasoning](https://mlsanity.com/mllm/vlm-benchmarks-and-visual-reasoning/)

## Builds on (most cited first, 30 of 36)

- [BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding](https://mlsanity.com/paper/1810.04805/) (2018)
- [Learning Transferable Visual Models From Natural Language Supervision](https://mlsanity.com/paper/2103.00020/) (2021)
- [An Image is Worth 16x16 Words: Transformers for Image Recognition at Scale](https://mlsanity.com/paper/2010.11929/) (2020)
- [Momentum Contrast for Unsupervised Visual Representation Learning](https://mlsanity.com/paper/1911.05722/) (2019)
- [Masked Autoencoders Are Scalable Vision Learners](https://mlsanity.com/paper/2111.06377/) (2021)
- [Emerging Properties in Self-Supervised Vision Transformers](https://mlsanity.com/paper/2104.14294/) (2021)
- [BLIP: Bootstrapping Language-Image Pre-training for Unified Vision-Language Understanding and Generation](https://mlsanity.com/paper/2201.12086/) (2022)
- [Scaling Up Visual and Vision-Language Representation Learning With Noisy Text Supervision](https://mlsanity.com/paper/2102.05918/) (2021)
- [Fast R-CNN](https://mlsanity.com/paper/1504.08083/) (2015)
- [BEiT: BERT Pre-Training of Image Transformers](https://mlsanity.com/paper/2106.08254/) (2021)
- [ViLBERT: Pretraining Task-Agnostic Visiolinguistic Representations for Vision-and-Language Tasks](https://mlsanity.com/paper/1908.02265/) (2019)
- [Align before Fuse: Vision and Language Representation Learning with Momentum Distillation](https://mlsanity.com/paper/2107.07651/) (2021)
- [LXMERT: Learning Cross-Modality Encoder Representations from Transformers](https://mlsanity.com/paper/1908.07490/) (2019)
- [ViLT: Vision-and-Language Transformer Without Convolution or Region Supervision](https://mlsanity.com/paper/2102.03334/) (2021)
- [Oscar: Object-Semantics Aligned Pre-training for Vision-Language Tasks](https://mlsanity.com/paper/2004.06165/) (2020)
- [SimMIM: A Simple Framework for Masked Image Modeling](https://mlsanity.com/paper/2111.09886/) (2021)
- [VL-BERT: Pre-training of Generic Visual-Linguistic Representations](https://mlsanity.com/paper/1908.08530/) (2019)
- [Pixel-BERT: Aligning Image Pixels with Text by Deep Multi-Modal Transformers](https://mlsanity.com/paper/2004.00849/) (2020)
- [Image Retrieval on Real-life Images with Pre-trained Vision-and-Language Models](https://mlsanity.com/paper/2108.04024/) (2021)
- [Seeing Out of tHe bOx: End-to-End Pre-training for Vision-Language Representation Learning](https://mlsanity.com/paper/2104.03135/) (2021)
- [ImageBERT: Cross-modal Pre-training with Large-scale Weak-supervised Image-Text Data](https://mlsanity.com/paper/2001.07966/) (2020)
- [What to Hide from Your Students: Attention-Guided Masked Image Modeling](https://mlsanity.com/paper/2203.12719/) (2022)
- [MST: Masked Self-Supervised Transformer for Visual Representation](https://mlsanity.com/paper/2106.05656/) (2021)
- [Kaleido-BERT: Vision-Language Pre-training on Fashion Domain](https://mlsanity.com/paper/2103.16110/) (2021)
- [Probing Inter-modality: Visual Parsing with Self-Attention for Vision-Language Pre-training](https://mlsanity.com/paper/2106.13488/) (2021)
- [Masked Vision and Language Modeling for Multi-modal Representation Learning](https://mlsanity.com/paper/2208.02131/) (2022)
- [Fashion-Gen: The Generative Fashion Dataset and Challenge](https://mlsanity.com/paper/1806.08317/) (2018)
- [FashionBERT: Text and Image Matching with Adaptive Loss for Cross-modal Retrieval](https://mlsanity.com/paper/2005.09801/) (2020)
- [FAME-ViL: Multi-Tasking Vision-Language Model for Heterogeneous Fashion Tasks](https://mlsanity.com/paper/2303.02483/) (2023)
- [Masked Autoencoders Enable Efficient Knowledge Distillers](https://mlsanity.com/paper/2208.12256/) (2022)

## Built on by (most cited first, 9 of 9)

- [FineCIR: Explicit Parsing of Fine-Grained Modification Semantics for Composed Image Retrieval](https://mlsanity.com/paper/2503.21309/) (2025)
- [COMBINER: Composed Image Retrieval Guided by Attribute-based Neighbor Relations](https://mlsanity.com/paper/2606.04604/) (2026)
- [ConText-CIR: Learning from Concepts in Text for Composed Image Retrieval](https://mlsanity.com/paper/2505.20764/) (2025)
- [good4cir: Generating Detailed Synthetic Captions for Composed Image Retrieval](https://mlsanity.com/paper/2503.17871/) (2025)
- [FAR-Net: Multi-Stage Fusion Network with Enhanced Semantic Alignment and Adaptive Reconciliation for Composed Image Retrieval](https://mlsanity.com/paper/2507.12823/) (2025)
- [ReCALL: Recalibrating Capability Degradation for MLLM-based Composed Image Retrieval](https://mlsanity.com/paper/2602.01639/) (2026)
- [FashionFAE: Fine-grained Attributes Enhanced Fashion Vision-Language Pre-training](https://mlsanity.com/paper/2412.19997/) (2024)
- [NaiLIA: Multimodal Nail Design Retrieval Based on Dense Intent Descriptions and Palette Queries](https://mlsanity.com/paper/2603.05446/) (2026)
- [From Transformation to Target State: Rethinking Query Representation for Zero-Shot Composed Image Retrieval](https://mlsanity.com/paper/2610.05993/) (2026)

## Abstract (arXiv)

Vision-language models (VLMs) have made significant strides in cross-modal understanding through large-scale paired datasets. However, in fashion domain, datasets often exhibit a disparity between the information conveyed in image and text. This issue stems from datasets containing multiple images of a single fashion item all paired with one text, leading to cases where some textual details are not visible in individual images. This mismatch, particularly when non-co-occurring elements are masked, undermines the training of conventional VLM objectives like Masked Language Modeling and Masked Image Modeling, thereby hindering the model's ability to accurately align fine-grained visual and textual features. Addressing this problem, we propose Synchronized attentional Masking (SyncMask), which generate masks that pinpoint the image patches and word tokens where the information co-occur in both image and text. This synchronization is accomplished by harnessing cross-attentional features obtained from a momentum model, ensuring a precise alignment between the two modalities. Additionally, we enhance grouped batch sampling with semi-hard negatives, effectively mitigating false negative issues in Image-Text Matching and Image-Text Contrastive learning objectives within fashion datasets. Our experiments demonstrate the effectiveness of the proposed approach, outperforming existing methods in three downstream tasks.