# MoodSmith: Enabling Mood-Consistent Multimedia for AI-Generated Advocacy Campaigns

arXiv: https://arxiv.org/abs/2403.12356 · HTML: https://mlsanity.com/paper/2403.12356/

## Key facts

- Cited by 1 papers in the map (data through 14 Oct 2026).
- First posted on arXiv 19 Mar 2024.

## Built on by (most cited first, 1 of 1)

- [Sense it with your eyes: Sensation Generation and Understanding for Advertisements](https://mlsanity.com/paper/2607.25314/) (2026)

## Abstract (arXiv)

Emotion is vital to information and message processing, playing a key role in attitude formation. Consequently, creating a mood that evokes an emotional response is essential to any compelling piece of outreach communication. Many nonprofits and charities, despite having established messages, face challenges in creating advocacy campaign videos for social media. It requires significant creative and cognitive efforts to ensure that videos achieve the desired mood across multiple dimensions: script, visuals, and audio. We introduce MoodSmith, an AI-powered system that helps users explore mood possibilities for their message and create advocacy campaigns that are mood-consistent across dimensions. To achieve this, MoodSmith uses emotive language and plotlines for scripts, artistic style and color palette for visuals, and positivity and energy for audio. Our studies show that MoodSmith can effectively achieve a variety of moods, and the produced videos are consistent across media dimensions.