# A Preliminary Exploration of YouTubers' Use of Generative-AI in Content Creation

arXiv: https://arxiv.org/abs/2403.06039 · HTML: https://mlsanity.com/paper/2403.06039/

## Key facts

- Cited by 3 papers in the map (data through 14 Oct 2026).
- Builds on 10 of its 37 references that are in the map.
- First posted on arXiv 9 Mar 2024.

## Builds on (most cited first, 10 of 10)

- [Make-A-Video: Text-to-Video Generation without Text-Video Data](https://mlsanity.com/paper/2209.14792/) (2022)
- [Does Writing with Language Models Reduce Content Diversity?](https://mlsanity.com/paper/2309.05196/) (2023)
- [Design Principles for Generative AI Applications](https://mlsanity.com/paper/2401.14484/) (2024)
- [RePrompt: Automatic Prompt Editing to Refine AI-Generative Art Towards Precise Expressions](https://mlsanity.com/paper/2302.09466/) (2023)
- [The Looming Threat of Fake and LLM-generated LinkedIn Profiles: Challenges and Opportunities for Detection and Prevention](https://mlsanity.com/paper/2307.11864/) (2023)
- [Redefining Qualitative Analysis in the AI Era: Utilizing ChatGPT for Efficient Thematic Analysis](https://mlsanity.com/paper/2309.10771/) (2023)
- [The Design Space of Generative Models](https://mlsanity.com/paper/2304.10547/) (2023)
- [Business (mis)Use Cases of Generative AI](https://mlsanity.com/paper/2003.07679/) (2020)
- ["I Got Flagged for Supposed Bullying, Even Though It Was in Response to Someone Harassing Me About My Disability.": A Study of Blind TikTokers' Content Moderation Experiences](https://mlsanity.com/paper/2401.11663/) (2024)
- ["Because Some Sighted People, They Don't Know What the Heck You're Talking About:" A Study of Blind TikTokers' Infrastructuring Work to Build Independence](https://mlsanity.com/paper/2310.07154/) (2023)

## Built on by (most cited first, 3 of 3)

- [ACAI for SBOs: AI Co-creation for Advertising and Inspiration for Small Business Owners](https://mlsanity.com/paper/2503.06729/) (2025)
- [AnimAgents: Coordinating Multi-Stage Animation Pre-Production with Human-Multi-Agent Collaboration](https://mlsanity.com/paper/2511.17906/) (2025)
- [AttentionBender: Manipulating Cross-Attention in Video Diffusion Transformers as a Creative Probe](https://mlsanity.com/paper/2604.20936/) (2026)

## Abstract (arXiv)

Content creators increasingly utilize generative artificial intelligence (Gen-AI) on platforms such as YouTube, TikTok, Instagram, and various blogging sites to produce imaginative images, AI-generated videos, and articles using Large Language Models (LLMs). Despite its growing popularity, there remains an underexplored area concerning the specific domains where AI-generated content is being applied, and the methodologies content creators employ with Gen-AI tools during the creation process. This study initially explores this emerging area through a qualitative analysis of 68 YouTube videos demonstrating Gen-AI usage. Our research focuses on identifying the content domains, the variety of tools used, the activities performed, and the nature of the final products generated by Gen-AI in the context of user-generated content.