# Brand Visibility in Packaging: A Deep Learning Approach for Logo Detection, Saliency-Map Prediction, and Logo Placement Analysis

arXiv: https://arxiv.org/abs/2403.02336 · HTML: https://mlsanity.com/paper/2403.02336/

## Key facts

- Cited by 6 papers in the map (data through 14 Oct 2026).
- Builds on 29 of its 82 references that are in the map.
- First posted on arXiv 4 Mar 2024.

## Builds on (most cited first, 29 of 29)

- [Deep Residual Learning for Image Recognition](https://mlsanity.com/paper/1512.03385/) (2015)
- [An Image is Worth 16x16 Words: Transformers for Image Recognition at Scale](https://mlsanity.com/paper/2010.11929/) (2020)
- [Faster R-CNN: Towards Real-Time Object Detection with Region Proposal Networks](https://mlsanity.com/paper/1506.01497/) (2015)
- [End-to-End Object Detection with Transformers](https://mlsanity.com/paper/2005.12872/) (2020)
- [Feature Pyramid Networks for Object Detection](https://mlsanity.com/paper/1612.03144/) (2016)
- [You Only Look Once: Unified, Real-Time Object Detection](https://mlsanity.com/paper/1506.02640/) (2015)
- [Fast R-CNN](https://mlsanity.com/paper/1504.08083/) (2015)
- [Optuna: A Next-generation Hyperparameter Optimization Framework](https://mlsanity.com/paper/1907.10902/) (2019)
- [Rich feature hierarchies for accurate object detection and semantic segmentation](https://mlsanity.com/paper/1311.2524/) (2013)
- [YOLOv4: Optimal Speed and Accuracy of Object Detection](https://mlsanity.com/paper/2004.10934/) (2020)
- [YOLO9000: Better, Faster, Stronger](https://mlsanity.com/paper/1612.08242/) (2016)
- [YOLOv7: Trainable bag-of-freebies sets new state-of-the-art for real-time object detectors](https://mlsanity.com/paper/2207.02696/) (2022)
- [Efficient Attention: Attention with Linear Complexities](https://mlsanity.com/paper/1812.01243/) (2018)
- [Real-Time Scene Text Detection with Differentiable Binarization and Adaptive Scale Fusion](https://mlsanity.com/paper/2202.10304/) (2022)
- [Unified Image and Video Saliency Modeling](https://mlsanity.com/paper/2003.05477/) (2020)
- [DeepGaze IIE: Calibrated prediction in and out-of-domain for state-of-the-art saliency modeling](https://mlsanity.com/paper/2105.12441/) (2021)
- [DeepGaze II: Reading fixations from deep features trained on object recognition](https://mlsanity.com/paper/1610.01563/) (2016)
- [CAT2000: A Large Scale Fixation Dataset for Boosting Saliency Research](https://mlsanity.com/paper/1505.03581/) (2015)
- [EML-NET:An Expandable Multi-Layer NETwork for Saliency Prediction](https://mlsanity.com/paper/1805.01047/) (2018)
- [Contextual Encoder-Decoder Network for Visual Saliency Prediction](https://mlsanity.com/paper/1902.06634/) (2019)
- [TranSalNet: Towards perceptually relevant visual saliency prediction](https://mlsanity.com/paper/2110.03593/) (2021)
- [LogoDet-3K: A Large-Scale Image Dataset for Logo Detection](https://mlsanity.com/paper/2008.05359/) (2020)
- [TempSAL -- Uncovering Temporal Information for Deep Saliency Prediction](https://mlsanity.com/paper/2301.02315/) (2023)
- [How is Gaze Influenced by Image Transformations? Dataset and Model](https://mlsanity.com/paper/1905.06803/) (2019)
- [LOGO-Net: Large-scale Deep Logo Detection and Brand Recognition with Deep Region-based Convolutional Networks](https://mlsanity.com/paper/1511.02462/) (2015)
- [FoodLogoDet-1500: A Dataset for Large-Scale Food Logo Detection via Multi-Scale Feature Decoupling Network](https://mlsanity.com/paper/2108.04644/) (2021)
- [Deep Learning for Logo Detection: A Survey](https://mlsanity.com/paper/2210.04399/) (2022)
- [The Open Brands Dataset: Unified brand detection and recognition at scale](https://mlsanity.com/paper/2012.07350/) (2020)
- [Automatic Graphic Logo Detection via Fast Region-based Convolutional Networks](https://mlsanity.com/paper/1604.06083/) (2016)

## Built on by (most cited first, 6 of 6)

- [SUM: Saliency Unification through Mamba for Visual Attention Modeling](https://mlsanity.com/paper/2406.17815/) (2024)
- [DTFSal: Audio-Visual Dynamic Token Fusion for Video Saliency Prediction](https://mlsanity.com/paper/2504.10070/) (2025)
- [Attend to Anything: Foundation Model for Unified Human Attention Modeling](https://mlsanity.com/paper/2606.03540/) (2026)
- [ExposureEngine: Oriented Logo Detection and Sponsor Visibility Analytics in Sports Broadcasts](https://mlsanity.com/paper/2510.04739/) (2025)
- [ObjectVisA-120: Object-based Visual Attention Prediction in Interactive Street-crossing Environments](https://mlsanity.com/paper/2601.13218/) (2026)
- [OpenVAM: Open-World Visual Attention Modeling with VLMs](https://mlsanity.com/paper/2609.31364/) (2026)

## Abstract (arXiv)

In the highly competitive area of product marketing, the visibility of brand logos on packaging plays a crucial role in shaping consumer perception, directly influencing the success of the product. This paper introduces a comprehensive framework to measure the brand logo's attention on a packaging design. The proposed method consists of three steps. The first step leverages YOLOv8 for precise logo detection across prominent datasets, FoodLogoDet-1500 and LogoDet-3K. The second step involves modeling the user's visual attention with a novel saliency prediction model tailored for the packaging context. The proposed saliency model combines the visual elements with text maps employing a transformers-based architecture to predict user attention maps. In the third step, by integrating logo detection with a saliency map generation, the framework provides a comprehensive brand attention score. The effectiveness of the proposed method is assessed module by module, ensuring a thorough evaluation of each component. Comparing logo detection and saliency map prediction with state-of-the-art models shows the superiority of the proposed methods. To investigate the robustness of the proposed brand attention score, we collected a unique dataset to examine previous psychophysical hypotheses related to brand visibility. the results show that the brand attention score is in line with all previous studies. Also, we introduced seven new hypotheses to check the impact of position, orientation, presence of person, and other visual elements on brand attention. This research marks a significant stride in the intersection of cognitive psychology, computer vision, and marketing, paving the way for advanced, consumer-centric packaging designs.