# Pfeed: Generating near real-time personalized feeds using precomputed embedding similarities

arXiv: https://arxiv.org/abs/2402.16073 · HTML: https://mlsanity.com/paper/2402.16073/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 17 of its 33 references that are in the map.
- First posted on arXiv 25 Feb 2024.

## Builds on (most cited first, 17 of 17)

- [Attention Is All You Need](https://mlsanity.com/paper/1706.03762/) (2017)
- [BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding](https://mlsanity.com/paper/1810.04805/) (2018)
- [Billion-scale similarity search with GPUs](https://mlsanity.com/paper/1702.08734/) (2017)
- [SentencePiece: A simple and language independent subword tokenizer and detokenizer for Neural Text Processing](https://mlsanity.com/paper/1808.06226/) (2018)
- [Graph Convolutional Neural Networks for Web-Scale Recommender Systems](https://mlsanity.com/paper/1806.01973/) (2018)
- [Neural Collaborative Filtering](https://mlsanity.com/paper/1708.05031/) (2017)
- [Wide & Deep Learning for Recommender Systems](https://mlsanity.com/paper/1606.07792/) (2016)
- [DeepFM: A Factorization-Machine based Neural Network for CTR Prediction](https://mlsanity.com/paper/1703.04247/) (2017)
- [Large Batch Optimization for Deep Learning: Training BERT in 76 minutes](https://mlsanity.com/paper/1904.00962/) (2019)
- [DCN V2: Improved Deep & Cross Network and Practical Lessons for Web-scale Learning to Rank Systems](https://mlsanity.com/paper/2008.13535/) (2020)
- [Text Is All You Need: Learning Language Representations for Sequential Recommendation](https://mlsanity.com/paper/2305.13731/) (2023)
- [Multi-Interest Network with Dynamic Routing for Recommendation at Tmall](https://mlsanity.com/paper/1904.08030/) (2019)
- [Billion-scale Commodity Embedding for E-commerce Recommendation in Alibaba](https://mlsanity.com/paper/1803.02349/) (2018)
- [PinnerSage: Multi-Modal User Embedding Framework for Recommendations at Pinterest](https://mlsanity.com/paper/2007.03634/) (2020)
- [ItemSage: Learning Product Embeddings for Shopping Recommendations at Pinterest](https://mlsanity.com/paper/2205.11728/) (2022)
- [Scaling User Modeling: Large-scale Online User Representations for Ads Personalization in Meta](https://mlsanity.com/paper/2311.09544/) (2023)
- [Personalized Embedding-based e-Commerce Recommendations at eBay](https://mlsanity.com/paper/2102.06156/) (2021)

## Abstract (arXiv)

In personalized recommender systems, embeddings are often used to encode customer actions and items, and retrieval is then performed in the embedding space using approximate nearest neighbor search. However, this approach can lead to two challenges: 1) user embeddings can restrict the diversity of interests captured and 2) the need to keep them up-to-date requires an expensive, real-time infrastructure. In this paper, we propose a method that overcomes these challenges in a practical, industrial setting. The method dynamically updates customer profiles and composes a feed every two minutes, employing precomputed embeddings and their respective similarities. We tested and deployed this method to personalise promotional items at Bol, one of the largest e-commerce platforms of the Netherlands and Belgium. The method enhanced customer engagement and experience, leading to a significant 4.9% uplift in conversions.