# MM-Soc: Benchmarking Multimodal Large Language Models in Social Media Platforms

arXiv: https://arxiv.org/abs/2402.14154 · HTML: https://mlsanity.com/paper/2402.14154/

## Key facts

- Cited by 26 papers in the map (data through 14 Oct 2026).
- Placed in MLLM training and visual instruction tuning, one of 16 directions in Multimodal LLMs / vision-language models.
- Builds on 38 of its 80 references that are in the map.
- First posted on arXiv 21 Feb 2024.

## Placed in

- Multimodal LLMs / vision-language models / [MLLM training and visual instruction tuning](https://mlsanity.com/mllm/mllm-training-and-visual-instruction-tuning/)

## Builds on (most cited first, 30 of 38)

- [BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding](https://mlsanity.com/paper/1810.04805/) (2018)
- [RoBERTa: A Robustly Optimized BERT Pretraining Approach](https://mlsanity.com/paper/1907.11692/) (2019)
- [Sentence-BERT: Sentence Embeddings using Siamese BERT-Networks](https://mlsanity.com/paper/1908.10084/) (2019)
- [BERTScore: Evaluating Text Generation with BERT](https://mlsanity.com/paper/1904.09675/) (2019)
- [Improved Baselines with Visual Instruction Tuning](https://mlsanity.com/paper/2310.03744/) (2023)
- [The Curious Case of Neural Text Degeneration](https://mlsanity.com/paper/1904.09751/) (2019)
- [InstructBLIP: Towards General-purpose Vision-Language Models with Instruction Tuning](https://mlsanity.com/paper/2305.06500/) (2023)
- [DeBERTa: Decoding-enhanced BERT with Disentangled Attention](https://mlsanity.com/paper/2006.03654/) (2020)
- [MiniLM: Deep Self-Attention Distillation for Task-Agnostic Compression of Pre-Trained Transformers](https://mlsanity.com/paper/2002.10957/) (2020)
- [MM-Vet: Evaluating Large Multimodal Models for Integrated Capabilities](https://mlsanity.com/paper/2308.02490/) (2023)
- [ChatGPT Outperforms Crowd-Workers for Text-Annotation Tasks](https://mlsanity.com/paper/2303.15056/) (2023)
- [LLaMA-Adapter: Efficient Fine-tuning of Language Models with Zero-init Attention](https://mlsanity.com/paper/2303.16199/) (2023)
- [LLaMA-Adapter V2: Parameter-Efficient Visual Instruction Model](https://mlsanity.com/paper/2304.15010/) (2023)
- [The Hateful Memes Challenge: Detecting Hate Speech in Multimodal Memes](https://mlsanity.com/paper/2005.04790/) (2020)
- [AI and the Everything in the Whole Wide World Benchmark](https://mlsanity.com/paper/2111.15366/) (2021)
- [FakeNewsNet: A Data Repository with News Content, Social Context and Spatialtemporal Information for Studying Fake News on Social Media](https://mlsanity.com/paper/1809.01286/) (2018)
- [MMC: Advancing Multimodal Chart Understanding with Large-scale Instruction Tuning](https://mlsanity.com/paper/2311.10774/) (2023)
- [Visual News: Benchmark and Challenges in News Image Captioning](https://mlsanity.com/paper/2010.03743/) (2020)
- [Large Language Models Can Learn Temporal Reasoning](https://mlsanity.com/paper/2401.06853/) (2024)
- [Mementos: A Comprehensive Benchmark for Multimodal Large Language Model Reasoning over Image Sequences](https://mlsanity.com/paper/2401.10529/) (2024)
- [Attention Sorting Combats Recency Bias In Long Context Language Models](https://mlsanity.com/paper/2310.01427/) (2023)
- [Better to Ask in English: Cross-Lingual Evaluation of Large Language Models for Healthcare Queries](https://mlsanity.com/paper/2310.13132/) (2023)
- [SemEval-2020 Task 8: Memotion Analysis -- The Visuo-Lingual Metaphor!](https://mlsanity.com/paper/2008.03781/) (2020)
- [Can Large Language Model Agents Simulate Human Trust Behavior?](https://mlsanity.com/paper/2402.04559/) (2024)
- [Do LLMs Understand Social Knowledge? Evaluating the Sociability of Large Language Models with SocKET Benchmark](https://mlsanity.com/paper/2305.14938/) (2023)
- [ZONE: Zero-Shot Instruction-Guided Local Editing](https://mlsanity.com/paper/2312.16794/) (2023)
- [You don't need a personality test to know these models are unreliable: Assessing the Reliability of Large Language Models on Psychometric Instruments](https://mlsanity.com/paper/2311.09718/) (2023)
- [On the Origins of Memes by Means of Fringe Web Communities](https://mlsanity.com/paper/1805.12512/) (2018)
- [Racism is a Virus: Anti-Asian Hate and Counterspeech in Social Media during the COVID-19 Crisis](https://mlsanity.com/paper/2005.12423/) (2020)
- [ChatGPT Evaluation on Sentence Level Relations: A Focus on Temporal, Causal, and Discourse Relations](https://mlsanity.com/paper/2304.14827/) (2023)

## Built on by (most cited first, 26 of 26)

- [LogicVista: Multimodal LLM Logical Reasoning Benchmark in Visual Contexts](https://mlsanity.com/paper/2407.04973/) (2024)
- [Large Language Model Agent: A Survey on Methodology, Applications and Challenges](https://mlsanity.com/paper/2503.21460/) (2025)
- [AgentReview: Exploring Peer Review Dynamics with LLM Agents](https://mlsanity.com/paper/2406.12708/) (2024)
- [A Survey on Benchmarks of Multimodal Large Language Models](https://mlsanity.com/paper/2408.08632/) (2024)
- [A Survey on Evaluation of Multimodal Large Language Models](https://mlsanity.com/paper/2408.15769/) (2024)
- [CultureVLM: Characterizing and Improving Cultural Understanding of Vision-Language Models for over 100 Countries](https://mlsanity.com/paper/2501.01282/) (2025)
- [EditWorld: Simulating World Dynamics for Instruction-Following Image Editing](https://mlsanity.com/paper/2405.14785/) (2024)
- [A Survey on Multimodal Benchmarks: In the Era of Large AI Models](https://mlsanity.com/paper/2409.18142/) (2024)
- [Deconstructing The Ethics of Large Language Models from Long-standing Issues to New-emerging Dilemmas: A Survey](https://mlsanity.com/paper/2406.05392/) (2024)
- [MedHalu: Hallucinations in Responses to Healthcare Queries by Large Language Models](https://mlsanity.com/paper/2409.19492/) (2024)
- [UniGuard: Towards Universal Safety Guardrails for Jailbreak Attacks on Multimodal Large Language Models](https://mlsanity.com/paper/2411.01703/) (2024)
- [SIV-Bench: A Video Benchmark for Social Interaction Understanding and Reasoning](https://mlsanity.com/paper/2506.05425/) (2025)
- [MIEB: Massive Image Embedding Benchmark](https://mlsanity.com/paper/2504.10471/) (2025)
- [Native vs Non-Native Language Prompting: A Comparative Analysis](https://mlsanity.com/paper/2409.07054/) (2024)
- [MOSABench: Multi-Object Sentiment Analysis Benchmark for Evaluating Multimodal Large Language Models Understanding of Complex Image](https://mlsanity.com/paper/2412.00060/) (2024)
- [LingoLoop Attack: Trapping MLLMs via Linguistic Context and State Entrapment into Endless Loops](https://mlsanity.com/paper/2506.14493/) (2025)
- [am-ELO: A Stable Framework for Arena-based LLM Evaluation](https://mlsanity.com/paper/2505.03475/) (2025)
- [Journey into Automation: Image-Derived Pavement Texture Extraction and Evaluation](https://mlsanity.com/paper/2501.02414/) (2025)
- [XFacta: Contemporary, Real-World Dataset and Evaluation for Multimodal Misinformation Detection with Multimodal LLMs](https://mlsanity.com/paper/2508.09999/) (2025)
- [Commander-GPT: Fully Unleashing the Sarcasm Detection Capability of Multi-Modal Large Language Models](https://mlsanity.com/paper/2503.18681/) (2025)
- [Domain Specific Benchmarks for Evaluating Multimodal Large Language Models](https://mlsanity.com/paper/2506.12958/) (2025)
- [SNS-Bench-VL: Benchmarking Multimodal Large Language Models in Social Networking Services](https://mlsanity.com/paper/2505.23065/) (2025)
- [RuleSafe-VL: Evaluating Rule-Conditioned Decision Reasoning in Vision-Language Content Moderation](https://mlsanity.com/paper/2605.07760/) (2026)
- [Beyond Literal Translation: Evaluating Cultural Effectiveness in Social Media UGC](https://mlsanity.com/paper/2605.25626/) (2026)
- [ScreenLLM: Stateful Screen Schema for Efficient Action Understanding and Prediction](https://mlsanity.com/paper/2503.20978/) (2025)
- [Generative Pre-trained Ranking Model with Over-parameterization at Web-Scale (Extended Abstract)](https://mlsanity.com/paper/2409.16594/) (2024)

## Abstract (arXiv)

Social media platforms are hubs for multimodal information exchange, encompassing text, images, and videos, making it challenging for machines to comprehend the information or emotions associated with interactions in online spaces. Multimodal Large Language Models (MLLMs) have emerged as a promising solution to these challenges, yet they struggle to accurately interpret human emotions and complex content such as misinformation. This paper introduces MM-Soc, a comprehensive benchmark designed to evaluate MLLMs' understanding of multimodal social media content. MM-Soc compiles prominent multimodal datasets and incorporates a novel large-scale YouTube tagging dataset, targeting a range of tasks from misinformation detection, hate speech detection, and social context generation. Through our exhaustive evaluation on ten size-variants of four open-source MLLMs, we have identified significant performance disparities, highlighting the need for advancements in models' social understanding capabilities. Our analysis reveals that, in a zero-shot setting, various types of MLLMs generally exhibit difficulties in handling social media tasks. However, MLLMs demonstrate performance improvements post fine-tuning, suggesting potential pathways for improvement. Our code and data are available at https://github.com/claws-lab/MMSoc.git.