# PAP-REC: Personalized Automatic Prompt for Recommendation Language Model

arXiv: https://arxiv.org/abs/2402.00284 · HTML: https://mlsanity.com/paper/2402.00284/

## Key facts

- Cited by 4 papers in the map (data through 14 Oct 2026).
- Builds on 48 of its 69 references that are in the map.
- First posted on arXiv 1 Feb 2024.

## Builds on (most cited first, 30 of 48)

- [Attention Is All You Need](https://mlsanity.com/paper/1706.03762/) (2017)
- [BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding](https://mlsanity.com/paper/1810.04805/) (2018)
- [Language Models are Few-Shot Learners](https://mlsanity.com/paper/2005.14165/) (2020)
- [Exploring the Limits of Transfer Learning with a Unified Text-to-Text Transformer](https://mlsanity.com/paper/1910.10683/) (2019)
- [Prefix-Tuning: Optimizing Continuous Prompts for Generation](https://mlsanity.com/paper/2101.00190/) (2021)
- [A Survey of Large Language Models](https://mlsanity.com/paper/2303.18223/) (2023)
- [Learning to Prompt for Vision-Language Models](https://mlsanity.com/paper/2109.01134/) (2021)
- [Pre-train, Prompt, and Predict: A Systematic Survey of Prompting Methods in Natural Language Processing](https://mlsanity.com/paper/2107.13586/) (2021)
- [Multitask Prompted Training Enables Zero-Shot Task Generalization](https://mlsanity.com/paper/2110.08207/) (2021)
- [Conditional Prompt Learning for Vision-Language Models](https://mlsanity.com/paper/2203.05557/) (2022)
- [Making Pre-trained Language Models Better Few-shot Learners](https://mlsanity.com/paper/2012.15723/) (2020)
- [A Survey on Evaluation of Large Language Models](https://mlsanity.com/paper/2307.03109/) (2023)
- [How Can We Know What Language Models Know?](https://mlsanity.com/paper/1911.12543/) (2019)
- [Efficient Neural Architecture Search via Parameter Sharing](https://mlsanity.com/paper/1802.03268/) (2018)
- [Wide & Deep Learning for Recommender Systems](https://mlsanity.com/paper/1606.07792/) (2016)
- [Universal Adversarial Triggers for Attacking and Analyzing NLP](https://mlsanity.com/paper/1908.07125/) (2019)
- [BARTScore: Evaluating Generated Text as Text Generation](https://mlsanity.com/paper/2106.11520/) (2021)
- [GPT Understands, Too](https://mlsanity.com/paper/2103.10385/) (2021)
- [Session-based Recommendations with Recurrent Neural Networks](https://mlsanity.com/paper/1511.06939/) (2015)
- [Automatic Chain of Thought Prompting in Large Language Models](https://mlsanity.com/paper/2210.03493/) (2022)
- [Prompt Programming for Large Language Models: Beyond the Few-Shot Paradigm](https://mlsanity.com/paper/2102.07350/) (2021)
- [Recommendation as Language Processing (RLP): A Unified Pretrain, Personalized Prompt & Predict Paradigm (P5)](https://mlsanity.com/paper/2203.13366/) (2022)
- [A Survey on Large Language Models for Recommendation](https://mlsanity.com/paper/2305.19860/) (2023)
- [RLPrompt: Optimizing Discrete Text Prompts with Reinforcement Learning](https://mlsanity.com/paper/2205.12548/) (2022)
- [TALLRec: An Effective and Efficient Tuning Framework to Align Large Language Model with Recommendation](https://mlsanity.com/paper/2305.00447/) (2023)
- [S^3-Rec: Self-Supervised Learning for Sequential Recommendation with Mutual Information Maximization](https://mlsanity.com/paper/2008.07873/) (2020)
- [Factual Probing Is [MASK]: Learning vs. Learning to Recall](https://mlsanity.com/paper/2104.05240/) (2021)
- [TabLLM: Few-shot Classification of Tabular Data with Large Language Models](https://mlsanity.com/paper/2210.10723/) (2022)
- [WARP: Word-level Adversarial ReProgramming](https://mlsanity.com/paper/2101.00121/) (2021)
- [Explainable Recommendation: A Survey and New Perspectives](https://mlsanity.com/paper/1804.11192/) (2018)

## Built on by (most cited first, 4 of 4)

- [Towards Next-Generation LLM-based Recommender Systems: A Survey and Beyond](https://mlsanity.com/paper/2410.19744/) (2024)
- [A Survey of Generative Search and Recommendation in the Era of Large Language Models](https://mlsanity.com/paper/2404.16924/) (2024)
- [Exploring the Impact of Large Language Models on Recommender Systems: An Extensive Review](https://mlsanity.com/paper/2402.18590/) (2024)
- [LLM4DSR: Leveraging Large Language Model for Denoising Sequential Recommendation](https://mlsanity.com/paper/2408.08208/) (2024)

## Abstract (arXiv)

Recently emerged prompt-based Recommendation Language Models (RLM) can solve multiple recommendation tasks uniformly. The RLMs make full use of the inherited knowledge learned from the abundant pre-training data to solve the downstream recommendation tasks by prompts, without introducing additional parameters or network training. However, handcrafted prompts require significant expertise and human effort since slightly rewriting prompts may cause massive performance changes. In this paper, we propose PAP-REC, a framework to generate the Personalized Automatic Prompt for RECommendation language models to mitigate the inefficiency and ineffectiveness problems derived from manually designed prompts. Specifically, personalized automatic prompts allow different users to have different prompt tokens for the same task, automatically generated using a gradient-based method. One challenge for personalized automatic prompt generation for recommendation language models is the extremely large search space, leading to a long convergence time. To effectively and efficiently address the problem, we develop surrogate metrics and leverage an alternative updating schedule for prompting recommendation language models. Experimental results show that our PAP-REC framework manages to generate personalized prompts, and the automatically generated prompts outperform manually constructed prompts and also outperform various baseline recommendation models. The source code of the work is available at https://github.com/rutgerswiselab/PAP-REC.