# GPT-4V(ision) is a Generalist Web Agent, if Grounded

arXiv: https://arxiv.org/abs/2401.01614 · HTML: https://mlsanity.com/paper/2401.01614/

## Key facts

- Cited by 563 papers in the map (data through 14 Oct 2026).
- Placed in Document understanding and multimodal RAG, one of 16 directions in Multimodal LLMs / vision-language models.
- Builds on 55 of its 67 references that are in the map.
- First posted on arXiv 3 Jan 2024.

## Placed in

- Multimodal LLMs / vision-language models / [Document understanding and multimodal RAG](https://mlsanity.com/mllm/document-understanding-and-multimodal-rag/)
- LLM agents and tool use / [Web, search, and research agents](https://mlsanity.com/agents/web-search-and-research-agents/)

## Builds on (most cited first, 30 of 55)

- [Learning Transferable Visual Models From Natural Language Supervision](https://mlsanity.com/paper/2103.00020/) (2021)
- [GPT-4 Technical Report](https://mlsanity.com/paper/2303.08774/) (2023)
- [Microsoft COCO: Common Objects in Context](https://mlsanity.com/paper/1405.0312/) (2014)
- [Training language models to follow instructions with human feedback](https://mlsanity.com/paper/2203.02155/) (2022)
- [Measuring Massive Multitask Language Understanding](https://mlsanity.com/paper/2009.03300/) (2020)
- [Visual Instruction Tuning](https://mlsanity.com/paper/2304.08485/) (2023)
- [BLIP-2: Bootstrapping Language-Image Pre-training with Frozen Image Encoders and Large Language Models](https://mlsanity.com/paper/2301.12597/) (2023)
- [Improved Baselines with Visual Instruction Tuning](https://mlsanity.com/paper/2310.03744/) (2023)
- [Flamingo: a Visual Language Model for Few-Shot Learning](https://mlsanity.com/paper/2204.14198/) (2022)
- [Scaling Instruction-Finetuned Language Models](https://mlsanity.com/paper/2210.11416/) (2022)
- [InstructBLIP: Towards General-purpose Vision-Language Models with Instruction Tuning](https://mlsanity.com/paper/2305.06500/) (2023)
- [MiniGPT-4: Enhancing Vision-Language Understanding with Advanced Large Language Models](https://mlsanity.com/paper/2304.10592/) (2023)
- [Making the V in VQA Matter: Elevating the Role of Image Understanding in Visual Question Answering](https://mlsanity.com/paper/1612.00837/) (2016)
- [MMMU: A Massive Multi-discipline Multimodal Understanding and Reasoning Benchmark for Expert AGI](https://mlsanity.com/paper/2311.16502/) (2023)
- [PaLM-E: An Embodied Multimodal Language Model](https://mlsanity.com/paper/2303.03378/) (2023)
- [WebArena: A Realistic Web Environment for Building Autonomous Agents](https://mlsanity.com/paper/2307.13854/) (2023)
- [Learn to Explain: Multimodal Reasoning via Thought Chains for Science Question Answering](https://mlsanity.com/paper/2209.09513/) (2022)
- [Flickr30k Entities: Collecting Region-to-Phrase Correspondences for Richer Image-to-Sentence Models](https://mlsanity.com/paper/1505.04870/) (2015)
- [AgentBench: Evaluating LLMs as Agents](https://mlsanity.com/paper/2308.03688/) (2023)
- [WebShop: Towards Scalable Real-World Web Interaction with Grounded Language Agents](https://mlsanity.com/paper/2207.01206/) (2022)
- [Mind2Web: Towards a Generalist Agent for the Web](https://mlsanity.com/paper/2306.06070/) (2023)
- [Kosmos-2: Grounding Multimodal Large Language Models to the World](https://mlsanity.com/paper/2306.14824/) (2023)
- [Shikra: Unleashing Multimodal LLM's Referential Dialogue Magic](https://mlsanity.com/paper/2306.15195/) (2023)
- [PaLI: A Jointly-Scaled Multilingual Language-Image Model](https://mlsanity.com/paper/2209.06794/) (2022)
- [AGIEval: A Human-Centric Benchmark for Evaluating Foundation Models](https://mlsanity.com/paper/2304.06364/) (2023)
- [Aligning Large Multimodal Models with Factually Augmented RLHF](https://mlsanity.com/paper/2309.14525/) (2023)
- [CogAgent: A Visual Language Model for GUI Agents](https://mlsanity.com/paper/2312.08914/) (2023)
- [Instruction Tuning with GPT-4](https://mlsanity.com/paper/2304.03277/) (2023)
- [The Dawn of LMMs: Preliminary Explorations with GPT-4V(ision)](https://mlsanity.com/paper/2309.17421/) (2023)
- [SimVLM: Simple Visual Language Model Pretraining with Weak Supervision](https://mlsanity.com/paper/2108.10904/) (2021)

## Built on by (most cited first, 30 of 563)

- [OSWorld: Benchmarking Multimodal Agents for Open-Ended Tasks in Real Computer Environments](https://mlsanity.com/paper/2404.07972/) (2024)
- [An Image is Worth 1/2 Tokens After Layer 2: Plug-and-Play Inference Acceleration for Large Vision-Language Models](https://mlsanity.com/paper/2403.06764/) (2024)
- [UI-TARS: Pioneering Automated GUI Interaction with Native Agents](https://mlsanity.com/paper/2501.12326/) (2025)
- [SeeClick: Harnessing GUI Grounding for Advanced Visual GUI Agents](https://mlsanity.com/paper/2401.10935/) (2024)
- [MMMU-Pro: A More Robust Multi-discipline Multimodal Understanding Benchmark](https://mlsanity.com/paper/2409.02813/) (2024)
- [Group-in-Group Policy Optimization for LLM Agent Training](https://mlsanity.com/paper/2505.10978/) (2025)
- [AndroidWorld: A Dynamic Benchmarking Environment for Autonomous Agents](https://mlsanity.com/paper/2405.14573/) (2024)
- [WebVoyager: Building an End-to-End Web Agent with Large Multimodal Models](https://mlsanity.com/paper/2401.13919/) (2024)
- [TravelPlanner: A Benchmark for Real-World Planning with Language Agents](https://mlsanity.com/paper/2402.01622/) (2024)
- [Navigating the Digital World as Humans Do: Universal Visual Grounding for GUI Agents](https://mlsanity.com/paper/2410.05243/) (2024)
- [OS-ATLAS: A Foundation Action Model for Generalist GUI Agents](https://mlsanity.com/paper/2410.23218/) (2024)
- [AgentBoard: An Analytical Evaluation Board of Multi-turn LLM Agents](https://mlsanity.com/paper/2401.13178/) (2024)
- [Mobile-Agent: Autonomous Multi-Modal Mobile Device Agent with Visual Perception](https://mlsanity.com/paper/2401.16158/) (2024)
- [Aguvis: Unified Pure Vision Agents for Autonomous GUI Interaction](https://mlsanity.com/paper/2412.04454/) (2024)
- [WebRL: Training LLM Web Agents via Self-Evolving Online Curriculum Reinforcement Learning](https://mlsanity.com/paper/2411.02337/) (2024)
- [ShowUI: One Vision-Language-Action Model for GUI Visual Agent](https://mlsanity.com/paper/2411.17465/) (2024)
- [Windows Agent Arena: Evaluating Multi-Modal OS Agents at Scale](https://mlsanity.com/paper/2409.08264/) (2024)
- [AgentSpec: Customizable Runtime Enforcement for Safe and Reliable LLM Agents](https://mlsanity.com/paper/2503.18666/) (2025)
- [DigiRL: Training In-The-Wild Device-Control Agents with Autonomous Reinforcement Learning](https://mlsanity.com/paper/2406.11896/) (2024)
- [Two Tales of Persona in LLMs: A Survey of Role-Playing and Personalization](https://mlsanity.com/paper/2406.01171/) (2024)
- [On the Effects of Data Scale on UI Control Agents](https://mlsanity.com/paper/2406.03679/) (2024)
- [GUIOdyssey: A Comprehensive Dataset for Cross-App GUI Navigation on Mobile Devices](https://mlsanity.com/paper/2406.08451/) (2024)
- [SkillWeaver: Web Agents can Self-Improve by Discovering and Honing Skills](https://mlsanity.com/paper/2504.07079/) (2025)
- [PIVOT: Iterative Visual Prompting Elicits Actionable Knowledge for VLMs](https://mlsanity.com/paper/2402.07872/) (2024)
- [Mobile-Agent-v3: Fundamental Agents for GUI Automation](https://mlsanity.com/paper/2508.15144/) (2025)
- [Mobile-Agent-v2: Mobile Device Operation Assistant with Effective Navigation via Multi-Agent Collaboration](https://mlsanity.com/paper/2406.01014/) (2024)
- [Agent S: An Open Agentic Framework that Uses Computers Like a Human](https://mlsanity.com/paper/2410.08164/) (2024)
- [WebLINX: Real-World Website Navigation with Multi-Turn Dialogue](https://mlsanity.com/paper/2402.05930/) (2024)
- [Ferret-UI: Grounded Mobile UI Understanding with Multimodal LLMs](https://mlsanity.com/paper/2404.05719/) (2024)
- [WebWalker: Benchmarking LLMs in Web Traversal](https://mlsanity.com/paper/2501.07572/) (2025)

## Abstract (arXiv)

The recent development on large multimodal models (LMMs), especially GPT-4V(ision) and Gemini, has been quickly expanding the capability boundaries of multimodal models beyond traditional tasks like image captioning and visual question answering. In this work, we explore the potential of LMMs like GPT-4V as a generalist web agent that can follow natural language instructions to complete tasks on any given website. We propose SEEACT, a generalist web agent that harnesses the power of LMMs for integrated visual understanding and acting on the web. We evaluate on the recent MIND2WEB benchmark. In addition to standard offline evaluation on cached websites, we enable a new online evaluation setting by developing a tool that allows running web agents on live websites. We show that GPT-4V presents a great potential for web agents -- it can successfully complete 51.1 of the tasks on live websites if we manually ground its textual plans into actions on the websites. This substantially outperforms text-only LLMs like GPT-4 or smaller models (FLAN-T5 and BLIP-2) specifically fine-tuned for web agents. However, grounding still remains a major challenge. Existing LMM grounding strategies like set-of-mark prompting turns out to be not effective for web agents, and the best grounding strategy we develop in this paper leverages both the HTML structure and visuals. Yet, there is still a substantial gap with oracle grounding, leaving ample room for further improvement. All code, data, and evaluation tools are available at https://github.com/OSU-NLP-Group/SeeAct.