# Generative AI Beyond LLMs: System Implications of Multi-Modal Generation

arXiv: https://arxiv.org/abs/2312.14385 · HTML: https://mlsanity.com/paper/2312.14385/

## Key facts

- Cited by 6 papers in the map (data through 14 Oct 2026).
- Builds on 40 of its 51 references that are in the map.
- First posted on arXiv 22 Dec 2023.

## Builds on (most cited first, 30 of 40)

- [Language Models are Few-Shot Learners](https://mlsanity.com/paper/2005.14165/) (2020)
- [Denoising Diffusion Probabilistic Models](https://mlsanity.com/paper/2006.11239/) (2020)
- [U-Net: Convolutional Networks for Biomedical Image Segmentation](https://mlsanity.com/paper/1505.04597/) (2015)
- [High-Resolution Image Synthesis with Latent Diffusion Models](https://mlsanity.com/paper/2112.10752/) (2021)
- [Microsoft COCO: Common Objects in Context](https://mlsanity.com/paper/1405.0312/) (2014)
- [Llama 2: Open Foundation and Fine-Tuned Chat Models](https://mlsanity.com/paper/2307.09288/) (2023)
- [Denoising Diffusion Implicit Models](https://mlsanity.com/paper/2010.02502/) (2020)
- [Hierarchical Text-Conditional Image Generation with CLIP Latents](https://mlsanity.com/paper/2204.06125/) (2022)
- [Photorealistic Text-to-Image Diffusion Models with Deep Language Understanding](https://mlsanity.com/paper/2205.11487/) (2022)
- [Zero-Shot Text-to-Image Generation](https://mlsanity.com/paper/2102.12092/) (2021)
- [Generative Modeling by Estimating Gradients of the Data Distribution](https://mlsanity.com/paper/1907.05600/) (2019)
- [FlashAttention: Fast and Memory-Efficient Exact Attention with IO-Awareness](https://mlsanity.com/paper/2205.14135/) (2022)
- [GLIDE: Towards Photorealistic Image Generation and Editing with Text-Guided Diffusion Models](https://mlsanity.com/paper/2112.10741/) (2021)
- [FlashAttention-2: Faster Attention with Better Parallelism and Work Partitioning](https://mlsanity.com/paper/2307.08691/) (2023)
- [Transformer-XL: Attentive Language Models Beyond a Fixed-Length Context](https://mlsanity.com/paper/1901.02860/) (2019)
- [Imagen Video: High Definition Video Generation with Diffusion Models](https://mlsanity.com/paper/2210.02303/) (2022)
- [Make-A-Video: Text-to-Video Generation without Text-Video Data](https://mlsanity.com/paper/2209.14792/) (2022)
- [Reformer: The Efficient Transformer](https://mlsanity.com/paper/2001.04451/) (2020)
- [Is Space-Time Attention All You Need for Video Understanding?](https://mlsanity.com/paper/2102.05095/) (2021)
- [Scaling Autoregressive Models for Content-Rich Text-to-Image Generation](https://mlsanity.com/paper/2206.10789/) (2022)
- [Diffusion Models: A Comprehensive Survey of Methods and Applications](https://mlsanity.com/paper/2209.00796/) (2022)
- [Vector Quantized Diffusion Model for Text-to-Image Synthesis](https://mlsanity.com/paper/2111.14822/) (2021)
- [CogView: Mastering Text-to-Image Generation via Transformers](https://mlsanity.com/paper/2105.13290/) (2021)
- [Muse: Text-To-Image Generation via Masked Generative Transformers](https://mlsanity.com/paper/2301.00704/) (2023)
- [Make-A-Scene: Scene-Based Text-to-Image Generation with Human Priors](https://mlsanity.com/paper/2203.13131/) (2022)
- [Phenaki: Variable Length Video Generation From Open Domain Textual Description](https://mlsanity.com/paper/2210.02399/) (2022)
- [Efficient Content-Based Sparse Attention with Routing Transformers](https://mlsanity.com/paper/2003.05997/) (2020)
- [Nystr"omformer: A Nystr"om-Based Algorithm for Approximating Self-Attention](https://mlsanity.com/paper/2102.03902/) (2021)
- [DeepSpeed Inference: Enabling Efficient Inference of Transformer Models at Unprecedented Scale](https://mlsanity.com/paper/2207.00032/) (2022)
- [CogView2: Faster and Better Text-to-Image Generation via Hierarchical Transformers](https://mlsanity.com/paper/2204.14217/) (2022)

## Built on by (most cited first, 6 of 6)

- [Review of multimodal machine learning approaches in healthcare](https://mlsanity.com/paper/2402.02460/) (2024)
- [Ditto: Accelerating Diffusion Model via Temporal Value Similarity](https://mlsanity.com/paper/2501.11211/) (2025)
- [Beyond Efficiency: Scaling AI Sustainably](https://mlsanity.com/paper/2406.05303/) (2024)
- [Characterizing and Efficiently Accelerating Multimodal Generation Model Inference](https://mlsanity.com/paper/2410.00215/) (2024)
- [Make Your LVLM KV Cache More Lightweight](https://mlsanity.com/paper/2605.00789/) (2026)
- [Spotlight: Synergizing Seed Exploration and Spot GPUs for DiT RL Post-Training](https://mlsanity.com/paper/2606.19004/) (2026)

## Abstract (arXiv)

As the development of large-scale Generative AI models evolve beyond text (1D) generation to include image (2D) and video (3D) generation, processing spatial and temporal information presents unique challenges to quality, performance, and efficiency. We present the first work towards understanding this new system design space for multi-modal text-to-image (TTI) and text-to-video (TTV) generation models. Current model architecture designs are bifurcated into 2 categories: Diffusion- and Transformer-based models. Our systematic performance characterization on a suite of eight representative TTI/TTV models shows that after state-of-the-art optimization techniques such as Flash Attention are applied, Convolution accounts for up to 44% of execution time for Diffusion-based TTI models, while Linear layers consume up to 49% of execution time for Transformer-based models. We additionally observe that Diffusion-based TTI models resemble the Prefill stage of LLM inference, and benefit from 1.1-2.5x greater speedup from Flash Attention than Transformer-based TTI models that resemble the Decode phase. Since optimizations designed for LLMs do not map directly onto TTI/TTV models, we must conduct a thorough characterization of these workloads to gain insights for new optimization opportunities. In doing so, we define sequence length in the context of TTI/TTV models and observe sequence length can vary up to 4x in Diffusion model inference. We additionally observe temporal aspects of TTV workloads pose unique system bottlenecks, with Temporal Attention accounting for over 60% of total Attention time. Overall, our in-depth system performance characterization is a critical first step towards designing efficient and deployable systems for emerging TTI/TTV workloads.