# Planning and Rendering: Towards Product Poster Generation with Diffusion Models

arXiv: https://arxiv.org/abs/2312.08822 · HTML: https://mlsanity.com/paper/2312.08822/

## Key facts

- Cited by 16 papers in the map (data through 14 Oct 2026).
- Placed in Image generation, text-to-image and editing, one of 14 directions in Diffusion models.
- Builds on 43 of its 56 references that are in the map.
- First posted on arXiv 14 Dec 2023.

## Placed in

- Diffusion models / [Image generation, text-to-image and editing](https://mlsanity.com/diffusion/image-generation-text-to-image-and-editing/)

## Builds on (most cited first, 30 of 43)

- [Attention Is All You Need](https://mlsanity.com/paper/1706.03762/) (2017)
- [Learning Transferable Visual Models From Natural Language Supervision](https://mlsanity.com/paper/2103.00020/) (2021)
- [An Image is Worth 16x16 Words: Transformers for Image Recognition at Scale](https://mlsanity.com/paper/2010.11929/) (2020)
- [Denoising Diffusion Probabilistic Models](https://mlsanity.com/paper/2006.11239/) (2020)
- [U-Net: Convolutional Networks for Biomedical Image Segmentation](https://mlsanity.com/paper/1505.04597/) (2015)
- [High-Resolution Image Synthesis with Latent Diffusion Models](https://mlsanity.com/paper/2112.10752/) (2021)
- [RoBERTa: A Robustly Optimized BERT Pretraining Approach](https://mlsanity.com/paper/1907.11692/) (2019)
- [Adding Conditional Control to Text-to-Image Diffusion Models](https://mlsanity.com/paper/2302.05543/) (2023)
- [Align before Fuse: Vision and Language Representation Learning with Momentum Distillation](https://mlsanity.com/paper/2107.07651/) (2021)
- [RePaint: Inpainting using Denoising Diffusion Probabilistic Models](https://mlsanity.com/paper/2201.09865/) (2022)
- [Blended Diffusion for Text-driven Editing of Natural Images](https://mlsanity.com/paper/2111.14818/) (2021)
- [Vector Quantized Diffusion Model for Text-to-Image Synthesis](https://mlsanity.com/paper/2111.14822/) (2021)
- [Resolution-robust Large Mask Inpainting with Fourier Convolutions](https://mlsanity.com/paper/2109.07161/) (2021)
- [Generative Image Inpainting with Contextual Attention](https://mlsanity.com/paper/1801.07892/) (2018)
- [Training-Free Layout Control with Cross-Attention Guidance](https://mlsanity.com/paper/2304.03373/) (2023)
- [LayoutDiffusion: Controllable Diffusion Model for Layout-to-image Generation](https://mlsanity.com/paper/2303.17189/) (2023)
- [TextDiffuser: Diffusion Models as Text Painters](https://mlsanity.com/paper/2305.10855/) (2023)
- [AnyText: Multilingual Visual Text Generation And Editing](https://mlsanity.com/paper/2311.03054/) (2023)
- [LayoutDM: Discrete Diffusion Model for Controllable Layout Generation](https://mlsanity.com/paper/2303.08137/) (2023)
- [LayoutGAN: Generating Graphic Layouts with Wireframe Discriminators](https://mlsanity.com/paper/1901.06767/) (2019)
- [GlyphControl: Glyph Conditional Control for Visual Text Generation](https://mlsanity.com/paper/2305.18259/) (2023)
- [LayoutTransformer: Layout Generation and Completion with Self-attention](https://mlsanity.com/paper/2006.14615/) (2020)
- [LayoutVAE: Stochastic Scene Layout Generation From a Label Set](https://mlsanity.com/paper/1907.10719/) (2019)
- [Variational Transformer Networks for Layout Generation](https://mlsanity.com/paper/2104.02416/) (2021)
- [Constrained Graphic Layout Generation via Latent Optimization](https://mlsanity.com/paper/2108.00871/) (2021)
- [Compositional Text-to-Image Synthesis with Attention Map Control of Diffusion Models](https://mlsanity.com/paper/2305.13921/) (2023)
- [BLT: Bidirectional Layout Transformer for Controllable Layout Generation](https://mlsanity.com/paper/2112.05112/) (2021)
- [Freestyle Layout-to-Image Synthesis](https://mlsanity.com/paper/2303.14412/) (2023)
- [Zero-shot spatial layout conditioning for text-to-image diffusion models](https://mlsanity.com/paper/2306.13754/) (2023)
- [PosterLayout: A New Benchmark and Approach for Content-aware Visual-Textual Presentation Layout](https://mlsanity.com/paper/2303.15937/) (2023)

## Built on by (most cited first, 16 of 16)

- [Paper2Poster: Towards Multimodal Poster Automation from Scientific Papers](https://mlsanity.com/paper/2505.21497/) (2025)
- [Uni-Layout: Integrating Human Feedback in Unified Layout Generation and Evaluation](https://mlsanity.com/paper/2508.02374/) (2025)
- [Lay2Story: Extending Diffusion Transformers for Layout-Togglable Story Generation](https://mlsanity.com/paper/2508.08949/) (2025)
- [One Size, Many Fits: Aligning Diverse Group-Wise Click Preferences in Large-Scale Advertising Image Generation](https://mlsanity.com/paper/2602.02033/) (2026)
- [Any2Poster: Any-Source Poster Generation Across Modalities and Domains](https://mlsanity.com/paper/2606.02915/) (2026)
- [Diffusion Models in Recommendation Systems: A Survey](https://mlsanity.com/paper/2501.10548/) (2025)
- [HLLM-Creator: Hierarchical LLM-based Personalized Creative Generation](https://mlsanity.com/paper/2508.18118/) (2025)
- [PhytoSynth: Leveraging Multi-modal Generative Models for Crop Disease Data Generation with Novel Benchmarking and Prompt Engineering Approach](https://mlsanity.com/paper/2505.01823/) (2025)
- [PSDesigner: Automated Graphic Design with a Human-Like Creative Workflow](https://mlsanity.com/paper/2603.25738/) (2026)
- [AnyDoc: Enhancing Document Generation via Large-Scale HTML/CSS Data Synthesis and Height-Aware Reinforcement Optimization](https://mlsanity.com/paper/2603.25118/) (2026)
- [Design Your Ad: Personalized Advertising Image and Text Generation with Unified Autoregressive Models](https://mlsanity.com/paper/2605.12138/) (2026)
- [PosterText: Towards Unified Visual Text Generation and Editing for E-commerce Poster](https://mlsanity.com/paper/2608.16289/) (2026)
- [Text-Conditioned Background Generation for Editable Multi-Layer Documents](https://mlsanity.com/paper/2512.17151/) (2025)
- [Trajectory-Guided Diffusion for Foreground-Preserving Background Generation in Multi-Layer Documents](https://mlsanity.com/paper/2601.21857/) (2026)
- [KD-CVG: A Knowledge-Driven Approach for Creative Video Generation](https://mlsanity.com/paper/2604.21362/) (2026)
- [PLAYGROUND: Progressive Layout Generation with Render-Grounded Planning](https://mlsanity.com/paper/2610.18865/) (2026)

## Abstract (arXiv)

Product poster generation significantly optimizes design efficiency and reduces production costs. Prevailing methods predominantly rely on image-inpainting methods to generate clean background images for given products. Subsequently, poster layout generation methods are employed to produce corresponding layout results. However, the background images may not be suitable for accommodating textual content due to their complexity, and the fixed location of products limits the diversity of layout results. To alleviate these issues, we propose a novel product poster generation framework based on diffusion models named P&R. The P&R draws inspiration from the workflow of designers in creating posters, which consists of two stages: Planning and Rendering. At the planning stage, we propose a PlanNet to generate the layout of the product and other visual components considering both the appearance features of the product and semantic features of the text, which improves the diversity and rationality of the layouts. At the rendering stage, we propose a RenderNet to generate the background for the product while considering the generated layout, where a spatial fusion module is introduced to fuse the layout of different visual components. To foster the advancement of this field, we propose the first product poster generation dataset PPG30k, comprising 30k exquisite product poster images along with comprehensive image and text annotations. Our method outperforms the state-of-the-art product poster generation methods on PPG30k. The PPG30k will be released soon.