# A Social-aware Gaussian Pre-trained Model for Effective Cold-start Recommendation

arXiv: https://arxiv.org/abs/2311.15790 · HTML: https://mlsanity.com/paper/2311.15790/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 39 of its 71 references that are in the map.
- First posted on arXiv 27 Nov 2023.

## Builds on (most cited first, 30 of 39)

- [BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding](https://mlsanity.com/paper/1810.04805/) (2018)
- [Language Models are Few-Shot Learners](https://mlsanity.com/paper/2005.14165/) (2020)
- [Semi-Supervised Classification with Graph Convolutional Networks](https://mlsanity.com/paper/1609.02907/) (2016)
- [Inductive Representation Learning on Large Graphs](https://mlsanity.com/paper/1706.02216/) (2017)
- [A Comprehensive Survey on Graph Neural Networks](https://mlsanity.com/paper/1901.00596/) (2019)
- [Knowledge Distillation: A Survey](https://mlsanity.com/paper/2006.05525/) (2020)
- [Graph Neural Networks: A Review of Methods and Applications](https://mlsanity.com/paper/1812.08434/) (2018)
- [Simplifying Graph Convolutional Networks](https://mlsanity.com/paper/1902.07153/) (2019)
- [A Survey on Deep Learning in Medical Image Analysis](https://mlsanity.com/paper/1702.05747/) (2017)
- [LightGCN: Simplifying and Powering Graph Convolution Network for Recommendation](https://mlsanity.com/paper/2002.02126/) (2020)
- [Neural Collaborative Filtering](https://mlsanity.com/paper/1708.05031/) (2017)
- [Relational Knowledge Distillation](https://mlsanity.com/paper/1904.05068/) (2019)
- [Graph Neural Networks for Social Recommendation](https://mlsanity.com/paper/1902.07243/) (2019)
- [Neural Graph Collaborative Filtering](https://mlsanity.com/paper/1905.08108/) (2019)
- [Variational Autoencoders for Collaborative Filtering](https://mlsanity.com/paper/1802.05814/) (2018)
- [Self-supervised Graph Learning for Recommendation](https://mlsanity.com/paper/2010.10783/) (2020)
- [Are We Really Making Much Progress? A Worrying Analysis of Recent Neural Recommendation Approaches](https://mlsanity.com/paper/1907.06902/) (2019)
- [Neural Collaborative Filtering vs. Matrix Factorization Revisited](https://mlsanity.com/paper/2005.09683/) (2020)
- [Revisiting Graph based Collaborative Filtering: A Linear Residual Graph Convolutional Network Approach](https://mlsanity.com/paper/2001.10167/) (2020)
- [Self-Supervised Multi-Channel Hypergraph Convolutional Network for Social Recommendation](https://mlsanity.com/paper/2101.06448/) (2021)
- [Self-Supervised Learning for Recommender Systems: A Survey](https://mlsanity.com/paper/2203.15876/) (2022)
- [UltraGCN: Ultra Simplification of Graph Convolutional Networks for Recommendation](https://mlsanity.com/paper/2110.15114/) (2021)
- [Local Spectral Graph Convolution for Point Set Feature Learning](https://mlsanity.com/paper/1803.05827/) (2018)
- [Managing Popularity Bias in Recommender Systems with Personalized Re-ranking](https://mlsanity.com/paper/1901.07555/) (2019)
- [How Powerful is Graph Convolution for Recommendation?](https://mlsanity.com/paper/2108.07567/) (2021)
- [DiffNet++: A Neural Influence and Interest Diffusion Network for Social Recommendation](https://mlsanity.com/paper/2002.00844/) (2020)
- [Pre-Training Graph Neural Networks for Cold-Start Users and Items Representation](https://mlsanity.com/paper/2012.07064/) (2020)
- [PROP: Pre-training with Representative Words Prediction for Ad-hoc Retrieval](https://mlsanity.com/paper/2010.10137/) (2020)
- [Socially-Aware Self-Supervised Tri-Training for Recommendation](https://mlsanity.com/paper/2106.03569/) (2021)
- [Collaborative Memory Network for Recommendation Systems](https://mlsanity.com/paper/1804.10862/) (2018)

## Abstract (arXiv)

The use of pre-training is an emerging technique to enhance a neural model's performance, which has been shown to be effective for many neural language models such as BERT. This technique has also been used to enhance the performance of recommender systems. In such recommender systems, pre-training models are used to learn a better initialisation for both users and items. However, recent existing pre-trained recommender systems tend to only incorporate the user interaction data at the pre-training stage, making it difficult to deliver good recommendations, especially when the interaction data is sparse. To alleviate this common data sparsity issue, we propose to pre-train the recommendation model not only with the interaction data but also with other available information such as the social relations among users, thereby providing the recommender system with a better initialisation compared with solely relying on the user interaction data. We propose a novel recommendation model, the Social-aware Gaussian Pre-trained model (SGP), which encodes the user social relations and interaction data at the pre-training stage in a Graph Neural Network (GNN). Afterwards, in the subsequent fine-tuning stage, our SGP model adopts a Gaussian Mixture Model (GMM) to factorise these pre-trained embeddings for further training, thereby benefiting the cold-start users from these pre-built social relations. Our extensive experiments on three public datasets show that, in comparison to 16 competitive baselines, our SGP model significantly outperforms the best baseline by upto 7.7% in terms of NDCG@10. In addition, we show that SGP permits to effectively alleviate the cold-start problem, especially when users newly register to the system through their friends' suggestions.