# Set-of-Mark Prompting Unleashes Extraordinary Visual Grounding in GPT-4V

arXiv: https://arxiv.org/abs/2310.11441 · HTML: https://mlsanity.com/paper/2310.11441/

## Key facts

- Cited by 299 papers in the map (data through 14 Oct 2026).
- Placed in MLLM training and visual instruction tuning, one of 16 directions in Multimodal LLMs / vision-language models.
- Builds on 34 of its 48 references that are in the map.
- First posted on arXiv 17 Oct 2023.

## Placed in

- Multimodal LLMs / vision-language models / [MLLM training and visual instruction tuning](https://mlsanity.com/mllm/mllm-training-and-visual-instruction-tuning/)

## Builds on (most cited first, 30 of 34)

- [LLaMA: Open and Efficient Foundation Language Models](https://mlsanity.com/paper/2302.13971/) (2023)
- [Chain-of-Thought Prompting Elicits Reasoning in Large Language Models](https://mlsanity.com/paper/2201.11903/) (2022)
- [Visual Instruction Tuning](https://mlsanity.com/paper/2304.08485/) (2023)
- [PaLM: Scaling Language Modeling with Pathways](https://mlsanity.com/paper/2204.02311/) (2022)
- [Improved Baselines with Visual Instruction Tuning](https://mlsanity.com/paper/2310.03744/) (2023)
- [OPT: Open Pre-trained Transformer Language Models](https://mlsanity.com/paper/2205.01068/) (2022)
- [Tree of Thoughts: Deliberate Problem Solving with Large Language Models](https://mlsanity.com/paper/2305.10601/) (2023)
- [Sparks of Artificial General Intelligence: Early experiments with GPT-4](https://mlsanity.com/paper/2303.12712/) (2023)
- [Flickr30k Entities: Collecting Region-to-Phrase Correspondences for Richer Image-to-Sentence Models](https://mlsanity.com/paper/1505.04870/) (2015)
- [Grounded Language-Image Pre-training](https://mlsanity.com/paper/2112.03857/) (2021)
- [The 2017 DAVIS Challenge on Video Object Segmentation](https://mlsanity.com/paper/1704.00675/) (2017)
- [Open-vocabulary Object Detection via Vision and Language Knowledge Distillation](https://mlsanity.com/paper/2104.13921/) (2021)
- [LLaMA-Adapter: Efficient Fine-tuning of Language Models with Zero-init Attention](https://mlsanity.com/paper/2303.16199/) (2023)
- [Visual ChatGPT: Talking, Drawing and Editing with Visual Foundation Models](https://mlsanity.com/paper/2303.04671/) (2023)
- [MiniGPT-v2: large language model as a unified interface for vision-language multi-task learning](https://mlsanity.com/paper/2310.09478/) (2023)
- [RegionCLIP: Region-based Language-Image Pretraining](https://mlsanity.com/paper/2112.09106/) (2021)
- [Segment Everything Everywhere All at Once](https://mlsanity.com/paper/2304.06718/) (2023)
- [MM-REACT: Prompting ChatGPT for Multimodal Reasoning and Action](https://mlsanity.com/paper/2303.11381/) (2023)
- [Ferret: Refer and Ground Anything Anywhere at Any Granularity](https://mlsanity.com/paper/2310.07704/) (2023)
- [Scaling Open-Vocabulary Image Segmentation with Image-Level Labels](https://mlsanity.com/paper/2112.12143/) (2021)
- [Mask DINO: Towards A Unified Transformer-based Framework for Object Detection and Segmentation](https://mlsanity.com/paper/2206.02777/) (2022)
- [Images Speak in Images: A Generalist Painter for In-Context Visual Learning](https://mlsanity.com/paper/2212.02499/) (2022)
- [Visual Prompting via Image Inpainting](https://mlsanity.com/paper/2209.00647/) (2022)
- [Personalize Segment Anything Model with One Shot](https://mlsanity.com/paper/2305.03048/) (2023)
- [Multimodal Foundation Models: From Specialists to General-Purpose Assistants](https://mlsanity.com/paper/2309.10020/) (2023)
- [What does CLIP know about a red circle? Visual prompt engineering for VLMs](https://mlsanity.com/paper/2304.06712/) (2023)
- [Semantic-SAM: Segment and Recognize Anything at Any Granularity](https://mlsanity.com/paper/2307.04767/) (2023)
- [PLA: Language-Driven Open-Vocabulary 3D Scene Understanding](https://mlsanity.com/paper/2211.16312/) (2022)
- [DetCLIP: Dictionary-Enriched Visual-Concept Paralleled Pre-training for Open-world Detection](https://mlsanity.com/paper/2209.09407/) (2022)
- [FocalClick: Towards Practical Interactive Image Segmentation](https://mlsanity.com/paper/2204.02574/) (2022)

## Built on by (most cited first, 30 of 299)

- [OSWorld: Benchmarking Multimodal Agents for Open-Ended Tasks in Real Computer Environments](https://mlsanity.com/paper/2404.07972/) (2024)
- [UI-TARS: Pioneering Automated GUI Interaction with Native Agents](https://mlsanity.com/paper/2501.12326/) (2025)
- [WebVoyager: Building an End-to-End Web Agent with Large Multimodal Models](https://mlsanity.com/paper/2401.13919/) (2024)
- [WorkArena: How Capable Are Web Agents at Solving Common Knowledge Work Tasks?](https://mlsanity.com/paper/2403.07718/) (2024)
- [TheAgentCompany: Benchmarking LLM Agents on Consequential Real World Tasks](https://mlsanity.com/paper/2412.14161/) (2024)
- [SpatialRGPT: Grounded Spatial Reasoning in Vision Language Models](https://mlsanity.com/paper/2406.01584/) (2024)
- [Magentic-One: A Generalist Multi-Agent System for Solving Complex Tasks](https://mlsanity.com/paper/2411.04468/) (2024)
- [EmbodiedBench: Comprehensive Benchmarking Multi-modal Large Language Models for Vision-Driven Embodied Agents](https://mlsanity.com/paper/2502.09560/) (2025)
- [Thinking with Images for Multimodal Reasoning: Foundations, Methods, and Future Frontiers](https://mlsanity.com/paper/2506.23918/) (2025)
- [PIVOT: Iterative Visual Prompting Elicits Actionable Knowledge for VLMs](https://mlsanity.com/paper/2402.07872/) (2024)
- [PhysGen: Rigid-Body Physics-Grounded Image-to-Video Generation](https://mlsanity.com/paper/2409.18964/) (2024)
- [Large Language Model-Brained GUI Agents: A Survey](https://mlsanity.com/paper/2411.18279/) (2024)
- [ViP-LLaVA: Making Large Multimodal Models Understand Arbitrary Visual Prompts](https://mlsanity.com/paper/2312.00784/) (2023)
- [The BrowserGym Ecosystem for Web Agent Research](https://mlsanity.com/paper/2412.05467/) (2024)
- [WASP: Benchmarking Web Agent Security Against Prompt Injection Attacks](https://mlsanity.com/paper/2504.18575/) (2025)
- [Is Your LLM Secretly a World Model of the Internet? Model-Based Planning for Web Agents](https://mlsanity.com/paper/2411.06559/) (2024)
- [Tree Search for Language Model Agents](https://mlsanity.com/paper/2407.01476/) (2024)
- [EIA: Environmental Injection Attack on Generalist Web Agents for Privacy Leakage](https://mlsanity.com/paper/2409.11295/) (2024)
- [Vision language models are blind: Failing to translate detailed visual features into words](https://mlsanity.com/paper/2407.06581/) (2024)
- [Aria-UI: Visual Grounding for GUI Instructions](https://mlsanity.com/paper/2412.16256/) (2024)
- [Magma: A Foundation Model for Multimodal AI Agents](https://mlsanity.com/paper/2502.13130/) (2025)
- [SPHINX-X: Scaling Data and Parameters for a Family of Multi-modal Large Language Models](https://mlsanity.com/paper/2402.05935/) (2024)
- [AdaShield: Safeguarding Multimodal Large Language Models from Structure-based Attack via Adaptive Shield Prompting](https://mlsanity.com/paper/2403.09513/) (2024)
- [GRIT: Teaching MLLMs to Think with Images](https://mlsanity.com/paper/2505.15879/) (2025)
- [Attacking Vision-Language Computer Agents via Pop-ups](https://mlsanity.com/paper/2411.02391/) (2024)
- [OmniSpatial: Towards Comprehensive Spatial Reasoning Benchmark for Vision Language Models](https://mlsanity.com/paper/2506.03135/) (2025)
- [AMEX: Android Multi-annotation Expo Dataset for Mobile GUI Agents](https://mlsanity.com/paper/2407.17490/) (2024)
- [GUI Agents with Foundation Models: A Comprehensive Survey](https://mlsanity.com/paper/2411.04890/) (2024)
- [GPT4Scene: Understand 3D Scenes from Videos with Vision-Language Models](https://mlsanity.com/paper/2501.01428/) (2025)
- [SafeArena: Evaluating the Safety of Autonomous Web Agents](https://mlsanity.com/paper/2503.04957/) (2025)

## Abstract (arXiv)

We present Set-of-Mark (SoM), a new visual prompting method, to unleash the visual grounding abilities of large multimodal models (LMMs), such as GPT-4V. As illustrated in Fig. 1 (right), we employ off-the-shelf interactive segmentation models, such as SEEM/SAM, to partition an image into regions at different levels of granularity, and overlay these regions with a set of marks e.g., alphanumerics, masks, boxes. Using the marked image as input, GPT-4V can answer the questions that require visual grounding. We perform a comprehensive empirical study to validate the effectiveness of SoM on a wide range of fine-grained vision and multimodal tasks. For example, our experiments show that GPT-4V with SoM in zero-shot setting outperforms the state-of-the-art fully-finetuned referring expression comprehension and segmentation model on RefCOCOg. Code for SoM prompting is made public at: https://github.com/microsoft/SoM.