# AdBooster: Personalized Ad Creative Generation using Stable Diffusion Outpainting

arXiv: https://arxiv.org/abs/2309.11507 · HTML: https://mlsanity.com/paper/2309.11507/

## Key facts

- Cited by 8 papers in the map (data through 14 Oct 2026).
- Placed in Image generation, text-to-image and editing, one of 14 directions in Diffusion models.
- Builds on 19 of its 28 references that are in the map.
- First posted on arXiv 8 Sep 2023.

## Placed in

- Diffusion models / [Image generation, text-to-image and editing](https://mlsanity.com/diffusion/image-generation-text-to-image-and-editing/)

## Builds on (most cited first, 19 of 19)

- [Learning Transferable Visual Models From Natural Language Supervision](https://mlsanity.com/paper/2103.00020/) (2021)
- [Language Models are Few-Shot Learners](https://mlsanity.com/paper/2005.14165/) (2020)
- [Denoising Diffusion Probabilistic Models](https://mlsanity.com/paper/2006.11239/) (2020)
- [U-Net: Convolutional Networks for Biomedical Image Segmentation](https://mlsanity.com/paper/1505.04597/) (2015)
- [High-Resolution Image Synthesis with Latent Diffusion Models](https://mlsanity.com/paper/2112.10752/) (2021)
- [Denoising Diffusion Implicit Models](https://mlsanity.com/paper/2010.02502/) (2020)
- [Score-Based Generative Modeling through Stochastic Differential Equations](https://mlsanity.com/paper/2011.13456/) (2020)
- [Deep Unsupervised Learning using Nonequilibrium Thermodynamics](https://mlsanity.com/paper/1503.03585/) (2015)
- [Photorealistic Text-to-Image Diffusion Models with Deep Language Understanding](https://mlsanity.com/paper/2205.11487/) (2022)
- [Adding Conditional Control to Text-to-Image Diffusion Models](https://mlsanity.com/paper/2302.05543/) (2023)
- [SDXL: Improving Latent Diffusion Models for High-Resolution Image Synthesis](https://mlsanity.com/paper/2307.01952/) (2023)
- [BLIP: Bootstrapping Language-Image Pre-training for Unified Vision-Language Understanding and Generation](https://mlsanity.com/paper/2201.12086/) (2022)
- [GLIDE: Towards Photorealistic Image Generation and Editing with Text-Guided Diffusion Models](https://mlsanity.com/paper/2112.10741/) (2021)
- [DreamBooth: Fine Tuning Text-to-Image Diffusion Models for Subject-Driven Generation](https://mlsanity.com/paper/2208.12242/) (2022)
- [Taming Transformers for High-Resolution Image Synthesis](https://mlsanity.com/paper/2012.09841/) (2020)
- [U2-Net: Going Deeper with Nested U-Structure for Salient Object Detection](https://mlsanity.com/paper/2005.09007/) (2020)
- [Composer: Creative and Controllable Image Synthesis with Composable Conditions](https://mlsanity.com/paper/2302.09778/) (2023)
- [Iterative α-(de)Blending: a Minimalist Deterministic Diffusion Model](https://mlsanity.com/paper/2305.03486/) (2023)
- [Complete the Look: Scene-based Complementary Product Recommendation](https://mlsanity.com/paper/1812.01748/) (2018)

## Built on by (most cited first, 8 of 8)

- [A Survey on Diffusion Models for Recommender Systems](https://mlsanity.com/paper/2409.05033/) (2024)
- [A Survey of Foundation Model-Powered Recommender Systems: From Feature-Based, Generative to Agentic Paradigms](https://mlsanity.com/paper/2504.16420/) (2025)
- [Personalized Image Generation with Large Multimodal Models](https://mlsanity.com/paper/2410.14170/) (2024)
- [RAGAR: Retrieval Augmented Personalized Image Generation Guided by Recommendation](https://mlsanity.com/paper/2505.01657/) (2025)
- [Diffusion Models in Recommendation Systems: A Survey](https://mlsanity.com/paper/2501.10548/) (2025)
- [Sell It Before You Make It: Revolutionizing E-Commerce with Personalized AI-Generated Items](https://mlsanity.com/paper/2503.22182/) (2025)
- [I Am AdMan: A Pipeline for Automatic Generation of Personalized Advertising Imagery](https://mlsanity.com/paper/2609.12694/) (2026)
- [Enabling and Understanding Personalization in AI-Generated Advertising Imagery](https://mlsanity.com/paper/2609.12697/) (2026)

## Abstract (arXiv)

In digital advertising, the selection of the optimal item (recommendation) and its best creative presentation (creative optimization) have traditionally been considered separate disciplines. However, both contribute significantly to user satisfaction, underpinning our assumption that it relies on both an item's relevance and its presentation, particularly in the case of visual creatives. In response, we introduce the task of itshape Generative Creative Optimization (GCO), which proposes the use of generative models for creative generation that incorporate user interests, and itshape AdBooster, a model for personalized ad creatives based on the Stable Diffusion outpainting architecture. This model uniquely incorporates user interests both during fine-tuning and at generation time. To further improve AdBooster's performance, we also introduce an automated data augmentation pipeline. Through our experiments on simulated data, we validate AdBooster's effectiveness in generating more relevant creatives than default product images, showing its potential of enhancing user engagement.