# In-Style: Bridging Text and Uncurated Videos with Style Transfer for Text-Video Retrieval

arXiv: https://arxiv.org/abs/2309.08928 · HTML: https://mlsanity.com/paper/2309.08928/

## Key facts

- Cited by 5 papers in the map (data through 14 Oct 2026).
- Placed in Video understanding with MLLMs, one of 16 directions in Multimodal LLMs / vision-language models.
- Builds on 60 of its 70 references that are in the map.
- First posted on arXiv 16 Sep 2023.

## Placed in

- Multimodal LLMs / vision-language models / [Video understanding with MLLMs](https://mlsanity.com/mllm/video-understanding-with-mllms/)

## Builds on (most cited first, 30 of 60)

- [Adam: A Method for Stochastic Optimization](https://mlsanity.com/paper/1412.6980/) (2014)
- [Learning Transferable Visual Models From Natural Language Supervision](https://mlsanity.com/paper/2103.00020/) (2021)
- [An Image is Worth 16x16 Words: Transformers for Image Recognition at Scale](https://mlsanity.com/paper/2010.11929/) (2020)
- [Microsoft COCO: Common Objects in Context](https://mlsanity.com/paper/1405.0312/) (2014)
- [Representation Learning with Contrastive Predictive Coding](https://mlsanity.com/paper/1807.03748/) (2018)
- [Masked Autoencoders Are Scalable Vision Learners](https://mlsanity.com/paper/2111.06377/) (2021)
- [Emerging Properties in Self-Supervised Vision Transformers](https://mlsanity.com/paper/2104.14294/) (2021)
- [Efficient Estimation of Word Representations in Vector Space](https://mlsanity.com/paper/1301.3781/) (2013)
- [BLIP: Bootstrapping Language-Image Pre-training for Unified Vision-Language Understanding and Generation](https://mlsanity.com/paper/2201.12086/) (2022)
- [On the Opportunities and Risks of Foundation Models](https://mlsanity.com/paper/2108.07258/) (2021)
- [Scaling Up Visual and Vision-Language Representation Learning With Noisy Text Supervision](https://mlsanity.com/paper/2102.05918/) (2021)
- [The Curious Case of Neural Text Degeneration](https://mlsanity.com/paper/1904.09751/) (2019)
- [Visual Genome: Connecting Language and Vision Using Crowdsourced Dense Image Annotations](https://mlsanity.com/paper/1602.07332/) (2016)
- [RandAugment: Practical automated data augmentation with a reduced search space](https://mlsanity.com/paper/1909.13719/) (2019)
- [An Empirical Study of Training Self-Supervised Vision Transformers](https://mlsanity.com/paper/2104.02057/) (2021)
- [Ego4D: Around the World in 3,000 Hours of Egocentric Video](https://mlsanity.com/paper/2110.07058/) (2021)
- [LAION-400M: Open Dataset of CLIP-Filtered 400 Million Image-Text Pairs](https://mlsanity.com/paper/2111.02114/) (2021)
- [CoCa: Contrastive Captioners are Image-Text Foundation Models](https://mlsanity.com/paper/2205.01917/) (2022)
- [Conceptual 12M: Pushing Web-Scale Image-Text Pre-Training To Recognize Long-Tail Visual Concepts](https://mlsanity.com/paper/2102.08981/) (2021)
- [Frozen in Time: A Joint Video and Image Encoder for End-to-End Retrieval](https://mlsanity.com/paper/2104.00650/) (2021)
- [VL-BERT: Pre-training of Generic Visual-Linguistic Representations](https://mlsanity.com/paper/1908.08530/) (2019)
- [HowTo100M: Learning a Text-Video Embedding by Watching Hundred Million Narrated Video Clips](https://mlsanity.com/paper/1906.03327/) (2019)
- [Localizing Moments in Video with Natural Language](https://mlsanity.com/paper/1708.01641/) (2017)
- [CLIP4Clip: An Empirical Study of CLIP for End to End Video Clip Retrieval](https://mlsanity.com/paper/2104.08860/) (2021)
- [Towards Automatic Learning of Procedures from Web Instructional Videos](https://mlsanity.com/paper/1703.09788/) (2017)
- [VideoCLIP: Contrastive Pre-training for Zero-shot Video-Text Understanding](https://mlsanity.com/paper/2109.14084/) (2021)
- [Rethinking Spatiotemporal Feature Learning: Speed-Accuracy Trade-offs in Video Classification](https://mlsanity.com/paper/1712.04851/) (2017)
- [End-to-End Learning of Visual Representations from Uncurated Instructional Videos](https://mlsanity.com/paper/1912.06430/) (2019)
- [Less is More: ClipBERT for Video-and-Language Learning via Sparse Sampling](https://mlsanity.com/paper/2102.06183/) (2021)
- [Unicoder-VL: A Universal Encoder for Vision and Language by Cross-modal Pre-training](https://mlsanity.com/paper/1908.06066/) (2019)

## Built on by (most cited first, 5 of 5)

- [Unbiasing through Textual Descriptions: Mitigating Representation Bias in Video Benchmarks](https://mlsanity.com/paper/2503.18637/) (2025)
- [BiMa: Towards Biases Mitigation for Text-Video Retrieval via Scene Element Guidance](https://mlsanity.com/paper/2506.03589/) (2025)
- [Fine-Tuning Video-Text Contrastive Model for Primate Behavior Retrieval from Unlabeled Raw Videos](https://mlsanity.com/paper/2505.05681/) (2025)
- [Leveraging Auxiliary Information in Text-to-Video Retrieval: A Review](https://mlsanity.com/paper/2505.23952/) (2025)
- [Site-Level Fine-Tuning with Progressive Layer Freezing: Towards Robust Prediction of Bronchopulmonary Dysplasia from Day-1 Chest Radiographs in Extremely Preterm Infants](https://mlsanity.com/paper/2507.12269/) (2025)

## Abstract (arXiv)

Large-scale noisy web image-text datasets have been proven to be efficient for learning robust vision-language models. However, when transferring them to the task of video retrieval, models still need to be fine-tuned on hand-curated paired text-video data to adapt to the diverse styles of video descriptions. To address this problem without the need for hand-annotated pairs, we propose a new setting, text-video retrieval with uncurated & unpaired data, that during training utilizes only text queries together with uncurated web videos without any paired text-video data. To this end, we propose an approach, In-Style, that learns the style of the text queries and transfers it to uncurated web videos. Moreover, to improve generalization, we show that one model can be trained with multiple text styles. To this end, we introduce a multi-style contrastive training procedure that improves the generalizability over several datasets simultaneously. We evaluate our model on retrieval performance over multiple datasets to demonstrate the advantages of our style transfer framework on the new task of uncurated & unpaired text-video retrieval and improve state-of-the-art performance on zero-shot text-video retrieval.
