# AdSEE: Investigating the Impact of Image Style Editing on Advertisement Attractiveness

arXiv: https://arxiv.org/abs/2309.08159 · HTML: https://mlsanity.com/paper/2309.08159/

## Key facts

- No citing papers in the map yet (data through 14 Oct 2026).
- Builds on 41 of its 68 references that are in the map.
- First posted on arXiv 15 Sep 2023.

## Builds on (most cited first, 30 of 41)

- [Attention Is All You Need](https://mlsanity.com/paper/1706.03762/) (2017)
- [Deep Residual Learning for Image Recognition](https://mlsanity.com/paper/1512.03385/) (2015)
- [BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding](https://mlsanity.com/paper/1810.04805/) (2018)
- [Microsoft COCO: Common Objects in Context](https://mlsanity.com/paper/1405.0312/) (2014)
- [Hierarchical Text-Conditional Image Generation with CLIP Latents](https://mlsanity.com/paper/2204.06125/) (2022)
- [A Style-Based Generator Architecture for Generative Adversarial Networks](https://mlsanity.com/paper/1812.04948/) (2018)
- [Analyzing and Improving the Image Quality of StyleGAN](https://mlsanity.com/paper/1912.04958/) (2019)
- [Progressive Growing of GANs for Improved Quality, Stability, and Variation](https://mlsanity.com/paper/1710.10196/) (2017)
- [Large Scale GAN Training for High Fidelity Natural Image Synthesis](https://mlsanity.com/paper/1809.11096/) (2018)
- [Arbitrary Style Transfer in Real-time with Adaptive Instance Normalization](https://mlsanity.com/paper/1703.06868/) (2017)
- [Alias-Free Generative Adversarial Networks](https://mlsanity.com/paper/2106.12423/) (2021)
- [Imagic: Text-Based Real Image Editing with Diffusion Models](https://mlsanity.com/paper/2210.09276/) (2022)
- [Wide & Deep Learning for Recommender Systems](https://mlsanity.com/paper/1606.07792/) (2016)
- [Encoding in Style: a StyleGAN Encoder for Image-to-Image Translation](https://mlsanity.com/paper/2008.00951/) (2020)
- [DeepFM: A Factorization-Machine based Neural Network for CTR Prediction](https://mlsanity.com/paper/1703.04247/) (2017)
- [GANSpace: Discovering Interpretable GAN Controls](https://mlsanity.com/paper/2004.02546/) (2020)
- [The Open Images Dataset V4: Unified image classification, object detection, and visual relationship detection at scale](https://mlsanity.com/paper/1811.00982/) (2018)
- [Designing an Encoder for StyleGAN Image Manipulation](https://mlsanity.com/paper/2102.02766/) (2021)
- [AVA: A Video Dataset of Spatio-temporally Localized Atomic Visual Actions](https://mlsanity.com/paper/1705.08421/) (2017)
- [Closed-Form Factorization of Latent Semantics in GANs](https://mlsanity.com/paper/2007.06600/) (2020)
- [NIMA: Neural Image Assessment](https://mlsanity.com/paper/1709.05424/) (2017)
- [GAN Inversion: A Survey](https://mlsanity.com/paper/2101.05278/) (2021)
- [DCN V2: Improved Deep & Cross Network and Practical Lessons for Web-scale Learning to Rank Systems](https://mlsanity.com/paper/2008.13535/) (2020)
- [AutoInt: Automatic Feature Interaction Learning via Self-Attentive Neural Networks](https://mlsanity.com/paper/1810.11921/) (2018)
- [SOLO: Segmenting Objects by Locations](https://mlsanity.com/paper/1912.04488/) (2019)
- [xDeepFM: Combining Explicit and Implicit Feature Interactions for Recommender Systems](https://mlsanity.com/paper/1803.05170/) (2018)
- [Neural Factorization Machines for Sparse Predictive Analytics](https://mlsanity.com/paper/1708.05027/) (2017)
- [VBPR: Visual Bayesian Personalized Ranking from Implicit Feedback](https://mlsanity.com/paper/1510.01784/) (2015)
- [Product-based Neural Networks for User Response Prediction](https://mlsanity.com/paper/1611.00144/) (2016)
- [Attentional Factorization Machines: Learning the Weight of Feature Interactions via Attention Networks](https://mlsanity.com/paper/1708.04617/) (2017)

## Abstract (arXiv)

Online advertisements are important elements in e-commerce sites, social media platforms, and search engines. With the increasing popularity of mobile browsing, many online ads are displayed with visual information in the form of a cover image in addition to text descriptions to grab the attention of users. Various recent studies have focused on predicting the click rates of online advertisements aware of visual features or composing optimal advertisement elements to enhance visibility. In this paper, we propose Advertisement Style Editing and Attractiveness Enhancement (AdSEE), which explores whether semantic editing to ads images can affect or alter the popularity of online advertisements. We introduce StyleGAN-based facial semantic editing and inversion to ads images and train a click rate predictor attributing GAN-based face latent representations in addition to traditional visual and textual features to click rates. Through a large collected dataset named QQ-AD, containing 20,527 online ads, we perform extensive offline tests to study how different semantic directions and their edit coefficients may impact click rates. We further design a Genetic Advertisement Editor to efficiently search for the optimal edit directions and intensity given an input ad cover image to enhance its projected click rates. Online A/B tests performed over a period of 5 days have verified the increased click-through rates of AdSEE-edited samples as compared to a control group of original ads, verifying the relation between image styles and ad popularity. We open source the code for AdSEE research at https://github.com/LiyaoJiang1998/adsee.