# Sensitivity, Performance, Robustness: Deconstructing the Effect of Sociodemographic Prompting

arXiv: https://arxiv.org/abs/2309.07034 · HTML: https://mlsanity.com/paper/2309.07034/

## Key facts

- Cited by 81 papers in the map (data through 14 Oct 2026).
- Builds on 40 of its 68 references that are in the map.
- First posted on arXiv 13 Sep 2023.

## Builds on (most cited first, 30 of 40)

- [Language Models are Few-Shot Learners](https://mlsanity.com/paper/2005.14165/) (2020)
- [Training language models to follow instructions with human feedback](https://mlsanity.com/paper/2203.02155/) (2022)
- [Exploring the Limits of Transfer Learning with a Unified Text-to-Text Transformer](https://mlsanity.com/paper/1910.10683/) (2019)
- [OPT: Open Pre-trained Transformer Language Models](https://mlsanity.com/paper/2205.01068/) (2022)
- [Scaling Instruction-Finetuned Language Models](https://mlsanity.com/paper/2210.11416/) (2022)
- [Pythia: A Suite for Analyzing Large Language Models Across Training and Scaling](https://mlsanity.com/paper/2304.01373/) (2023)
- [Rethinking the Role of Demonstrations: What Makes In-Context Learning Work?](https://mlsanity.com/paper/2202.12837/) (2022)
- [Calibrate Before Use: Improving Few-Shot Performance of Language Models](https://mlsanity.com/paper/2102.09690/) (2021)
- [Fantastically Ordered Prompts and Where to Find Them: Overcoming Few-Shot Prompt Order Sensitivity](https://mlsanity.com/paper/2104.08786/) (2021)
- [Language (Technology) is Power: A Critical Survey of "Bias" in NLP](https://mlsanity.com/paper/2005.14050/) (2020)
- [Whose Opinions Do Language Models Reflect?](https://mlsanity.com/paper/2303.17548/) (2023)
- [Out of One, Many: Using Language Models to Simulate Human Samples](https://mlsanity.com/paper/2209.06899/) (2022)
- [8-bit Optimizers via Block-wise Quantization](https://mlsanity.com/paper/2110.02861/) (2021)
- [Toxicity in ChatGPT: Analyzing Persona-assigned Language Models](https://mlsanity.com/paper/2304.05335/) (2023)
- [Social Simulacra: Creating Populated Prototypes for Social Computing Systems](https://mlsanity.com/paper/2208.04024/) (2022)
- [Annotators with Attitudes: How Annotator Beliefs And Identities Bias Toxic Language Detection](https://mlsanity.com/paper/2111.07997/) (2021)
- [Marked Personas: Using Natural Language Prompts to Measure Stereotypes in Language Models](https://mlsanity.com/paper/2305.18189/) (2023)
- [RedditBias: A Real-World Resource for Bias Evaluation and Debiasing of Conversational Language Models](https://mlsanity.com/paper/2106.03521/) (2021)
- [Compositional Exemplars for In-context Learning](https://mlsanity.com/paper/2302.05698/) (2023)
- [MultiVerS: Improving scientific claim verification with weak supervision and full-document context](https://mlsanity.com/paper/2112.01640/) (2021)
- [On Releasing Annotator-Level Labels and Information in Datasets](https://mlsanity.com/paper/2110.05699/) (2021)
- [Aligning Language Models to User Opinions](https://mlsanity.com/paper/2305.14929/) (2023)
- [NLPositionality: Characterizing Design Biases of Datasets and Models](https://mlsanity.com/paper/2306.01943/) (2023)
- [When the Majority is Wrong: Modeling Annotator Disagreement for Subjective Tasks](https://mlsanity.com/paper/2305.06626/) (2023)
- [Mitigating Label Biases for In-context Learning](https://mlsanity.com/paper/2305.19148/) (2023)
- [Is Your Toxicity My Toxicity? Exploring the Impact of Rater Identity on Toxicity Annotation](https://mlsanity.com/paper/2205.00501/) (2022)
- [Designing Toxic Content Classification for a Diversity of Perspectives](https://mlsanity.com/paper/2106.04511/) (2021)
- [CrowdWorkSheets: Accounting for Individual and Collective Identities Underlying Crowdsourced Dataset Annotation](https://mlsanity.com/paper/2206.08931/) (2022)
- [Everyone's Voice Matters: Quantifying Annotation Disagreement Using Demographic Information](https://mlsanity.com/paper/2301.05036/) (2023)
- [When Do Annotator Demographics Matter? Measuring the Influence of Annotator Demographics with the POPQUORN Dataset](https://mlsanity.com/paper/2306.06826/) (2023)

## Built on by (most cited first, 30 of 81)

- [Quantifying the Persona Effect in LLM Simulations](https://mlsanity.com/paper/2402.10811/) (2024)
- [Towards Measuring and Modeling "Culture" in LLMs: A Survey](https://mlsanity.com/paper/2403.15412/) (2024)
- [LLM Generated Persona is a Promise with a Catch](https://mlsanity.com/paper/2503.16527/) (2025)
- [The Prompt Makes the Person(a): A Systematic Evaluation of Sociodemographic Persona Prompting for Large Language Models](https://mlsanity.com/paper/2507.16076/) (2025)
- [Prompting Techniques for Reducing Social Bias in LLMs through System 1 and System 2 Cognitive Processes](https://mlsanity.com/paper/2404.17218/) (2024)
- [Sociodemographic Prompting is Not Yet an Effective Approach for Simulating Subjective Judgments with LLMs](https://mlsanity.com/paper/2311.09730/) (2023)
- [Beyond Demographics: Fine-tuning Large Language Models to Predict Individuals' Subjective Text Perceptions](https://mlsanity.com/paper/2502.20897/) (2025)
- [Human and LLM Biases in Hate Speech Annotations: A Socio-Demographic Analysis of Annotators and Targets](https://mlsanity.com/paper/2410.07991/) (2024)
- [Culturally Aware and Adapted NLP: A Taxonomy and a Survey of the State of the Art](https://mlsanity.com/paper/2406.03930/) (2024)
- [Multilingual Prompting for Improving LLM Generation Diversity](https://mlsanity.com/paper/2505.15229/) (2025)
- [Annotation alignment: Comparing LLM and human annotations of conversational safety](https://mlsanity.com/paper/2406.06369/) (2024)
- [Cultural Conditioning or Placebo? On the Effectiveness of Socio-Demographic Prompting](https://mlsanity.com/paper/2406.11661/) (2024)
- [Personas with Attitudes: Controlling LLMs for Diverse Data Annotation](https://mlsanity.com/paper/2410.11745/) (2024)
- [The Potential and Challenges of Evaluating Attitudes, Opinions, and Values in Large Language Models](https://mlsanity.com/paper/2406.11096/) (2024)
- [Self-Alignment: Improving Alignment of Cultural Values in LLMs via In-Context Learning](https://mlsanity.com/paper/2408.16482/) (2024)
- [Annotator-Centric Active Learning for Subjective NLP Tasks](https://mlsanity.com/paper/2404.15720/) (2024)
- [Language Agents as Digital Representatives in Collective Decision-Making](https://mlsanity.com/paper/2502.09369/) (2025)
- [LLM Roleplay: Simulating Human-Chatbot Interaction](https://mlsanity.com/paper/2407.03974/) (2024)
- [Contextualized Counterspeech: Strategies for Adaptation, Personalization, and Evaluation](https://mlsanity.com/paper/2412.07338/) (2024)
- [Where to show Demos in Your Prompt: A Positional Bias of In-Context Learning](https://mlsanity.com/paper/2507.22887/) (2025)
- [Exploring Changes in Nation Perception with Nationality-Assigned Personas in LLMs](https://mlsanity.com/paper/2406.13993/) (2024)
- [Which Demographics do LLMs Default to During Annotation?](https://mlsanity.com/paper/2410.08820/) (2024)
- [Modeling Annotator Disagreement with Demographic-Aware Experts and Synthetic Perspectives](https://mlsanity.com/paper/2508.02853/) (2025)
- [Voices in a Crowd: Searching for Clusters of Unique Perspectives](https://mlsanity.com/paper/2407.14259/) (2024)
- [Evaluation and Facilitation of Online Discussions in the LLM Era: A Survey](https://mlsanity.com/paper/2503.01513/) (2025)
- [Guardians and Offenders: A Survey on Harmful Content Generation and Safety Mitigation of LLM](https://mlsanity.com/paper/2508.05775/) (2025)
- [Are Large Language Models Chameleons? An Attempt to Simulate Social Surveys](https://mlsanity.com/paper/2405.19323/) (2024)
- [Re-examining Sexism and Misogyny Classification with Annotator Attitudes](https://mlsanity.com/paper/2410.03543/) (2024)
- [Aligning LLM with human travel choices: a persona-based embedding learning approach](https://mlsanity.com/paper/2505.19003/) (2025)
- [A Modular Taxonomy for Hate Speech Definitions and Its Impact on Zero-Shot LLM Classification Performance](https://mlsanity.com/paper/2506.18576/) (2025)

## Abstract (arXiv)

Annotators' sociodemographic backgrounds (i.e., the individual compositions of their gender, age, educational background, etc.) have a strong impact on their decisions when working on subjective NLP tasks, such as toxic language detection. Often, heterogeneous backgrounds result in high disagreements. To model this variation, recent work has explored sociodemographic prompting, a technique, which steers the output of prompt-based models towards answers that humans with specific sociodemographic profiles would give. However, the available NLP literature disagrees on the efficacy of this technique - it remains unclear for which tasks and scenarios it can help, and the role of the individual factors in sociodemographic prompting is still unexplored. We address this research gap by presenting the largest and most comprehensive study of sociodemographic prompting today. We analyze its influence on model sensitivity, performance and robustness across seven datasets and six instruction-tuned model families. We show that sociodemographic information affects model predictions and can be beneficial for improving zero-shot learning in subjective NLP tasks. However, its outcomes largely vary for different model types, sizes, and datasets, and are subject to large variance with regards to prompt formulations. Most importantly, our results show that sociodemographic prompting should be used with care for sensitive applications, such as toxicity annotation or when studying LLM alignment. Code and data: https://github.com/UKPLab/arxiv2023-sociodemographic-prompting