# Exploring the Effects of Japanese Font Designs on Impression Formation and Decision-Making in Text-Based Communication

arXiv: https://arxiv.org/abs/2309.06743 · HTML: https://mlsanity.com/paper/2309.06743/

## Key facts

- Cited by 2 papers in the map (data through 14 Oct 2026).
- First posted on arXiv 13 Sep 2023.

## Built on by (most cited first, 2 of 2)

- [Embedding Font Impression Word Tags Based on Co-occurrence](https://mlsanity.com/paper/2508.18825/) (2025)
- [Hierarchical Co-Embedding of Font Shapes and Impression Tags](https://mlsanity.com/paper/2604.04158/) (2026)

## Abstract (arXiv)

Text-based communication, such as text chat, is commonly employed in various contexts, both professional and personal. However, it lacks the rich emotional cues present in verbal and visual forms of communication, such as facial expressions and tone of voice, making it more challenging to convey emotions and increasing the likelihood of misunderstandings. In this study, we focused on typefaces as emotional cues employed in text-based communication and investigated the influence of font design on impression formation and decision-making through two experiments. The results of the experiments revealed the relationship between Japanese typeface design and impression formation, and indicated that advice presented in a font evoking an impression of high confidence was more likely to be accepted than advice presented in a font evoking an impression of low confidence.