# UniMatch: A Unified User-Item Matching Framework for the Multi-purpose Merchant Marketing

arXiv: https://arxiv.org/abs/2307.09989 · HTML: https://mlsanity.com/paper/2307.09989/

## Key facts

- Cited by 2 papers in the map (data through 14 Oct 2026).
- Builds on 18 of its 41 references that are in the map.
- First posted on arXiv 19 Jul 2023.

## Builds on (most cited first, 18 of 18)

- [Attention Is All You Need](https://mlsanity.com/paper/1706.03762/) (2017)
- [A Simple Framework for Contrastive Learning of Visual Representations](https://mlsanity.com/paper/2002.05709/) (2020)
- [Representation Learning with Contrastive Predictive Coding](https://mlsanity.com/paper/1807.03748/) (2018)
- [XGBoost: A Scalable Tree Boosting System](https://mlsanity.com/paper/1603.02754/) (2016)
- [Learning Phrase Representations using RNN Encoder-Decoder for Statistical Machine Translation](https://mlsanity.com/paper/1406.1078/) (2014)
- [Self-Attentive Sequential Recommendation](https://mlsanity.com/paper/1808.09781/) (2018)
- [Neural Collaborative Filtering](https://mlsanity.com/paper/1708.05031/) (2017)
- [Wide & Deep Learning for Recommender Systems](https://mlsanity.com/paper/1606.07792/) (2016)
- [Session-based Recommendations with Recurrent Neural Networks](https://mlsanity.com/paper/1511.06939/) (2015)
- [Deep Interest Network for Click-Through Rate Prediction](https://mlsanity.com/paper/1706.06978/) (2017)
- [Personalized Top-N Sequential Recommendation via Convolutional Sequence Embedding](https://mlsanity.com/paper/1809.07426/) (2018)
- [Variational Autoencoders for Collaborative Filtering](https://mlsanity.com/paper/1802.05814/) (2018)
- [Neural Collaborative Filtering vs. Matrix Factorization Revisited](https://mlsanity.com/paper/2005.09683/) (2020)
- [Multi-Interest Network with Dynamic Routing for Recommendation at Tmall](https://mlsanity.com/paper/1904.08030/) (2019)
- [Controllable Multi-Interest Framework for Recommendation](https://mlsanity.com/paper/2005.09347/) (2020)
- [On Using Very Large Target Vocabulary for Neural Machine Translation](https://mlsanity.com/paper/1412.2007/) (2014)
- [Contrastive Learning for Debiased Candidate Generation in Large-Scale Recommender Systems](https://mlsanity.com/paper/2005.12964/) (2020)
- [Perceive Your Users in Depth: Learning Universal User Representations from Multiple E-commerce Tasks](https://mlsanity.com/paper/1805.10727/) (2018)

## Built on by (most cited first, 2 of 2)

- [EndoGaussians: Single View Dynamic Gaussian Splatting for Deformable Endoscopic Tissues Reconstruction](https://mlsanity.com/paper/2401.13352/) (2024)
- [Constrained user-item allocation for e-commerce marketing campaigns](https://mlsanity.com/paper/2606.09623/) (2026)

## Abstract (arXiv)

When doing private domain marketing with cloud services, the merchants usually have to purchase different machine learning models for the multiple marketing purposes, leading to a very high cost. We present a unified user-item matching framework to simultaneously conduct item recommendation and user targeting with just one model. We empirically demonstrate that the above concurrent modeling is viable via modeling the user-item interaction matrix with the multinomial distribution, and propose a bidirectional bias-corrected NCE loss for the implementation. The proposed loss function guides the model to learn the user-item joint probability p(u,i) instead of the conditional probability p(i|u) or p(u|i) through correcting both the users and items' biases caused by the in-batch negative sampling. In addition, our framework is model-agnostic enabling a flexible adaptation of different model architectures. Extensive experiments demonstrate that our framework results in significant performance gains in comparison with the state-of-the-art methods, with greatly reduced cost on computing resources and daily maintenance.