# Large Language Models are Fixated by Red Herrings: Exploring Creative Problem Solving and Einstellung Effect using the Only Connect Wall Dataset

arXiv: https://arxiv.org/abs/2306.11167 · HTML: https://mlsanity.com/paper/2306.11167/

## Key facts

- Cited by 17 papers in the map (data through 14 Oct 2026).
- Builds on 47 of its 94 references that are in the map.
- First posted on arXiv 19 Jun 2023.

## Builds on (most cited first, 30 of 47)

- [Attention Is All You Need](https://mlsanity.com/paper/1706.03762/) (2017)
- [BERT: Pre-training of Deep Bidirectional Transformers for Language Understanding](https://mlsanity.com/paper/1810.04805/) (2018)
- [Language Models are Few-Shot Learners](https://mlsanity.com/paper/2005.14165/) (2020)
- [GPT-4 Technical Report](https://mlsanity.com/paper/2303.08774/) (2023)
- [Training language models to follow instructions with human feedback](https://mlsanity.com/paper/2203.02155/) (2022)
- [Exploring the Limits of Transfer Learning with a Unified Text-to-Text Transformer](https://mlsanity.com/paper/1910.10683/) (2019)
- [LLaMA: Open and Efficient Foundation Language Models](https://mlsanity.com/paper/2302.13971/) (2023)
- [RoBERTa: A Robustly Optimized BERT Pretraining Approach](https://mlsanity.com/paper/1907.11692/) (2019)
- [Chain-of-Thought Prompting Elicits Reasoning in Large Language Models](https://mlsanity.com/paper/2201.11903/) (2022)
- [Retrieval-Augmented Generation for Knowledge-Intensive NLP Tasks](https://mlsanity.com/paper/2005.11401/) (2020)
- [Evaluating Large Language Models Trained on Code](https://mlsanity.com/paper/2107.03374/) (2021)
- [Measuring Massive Multitask Language Understanding](https://mlsanity.com/paper/2009.03300/) (2020)
- [BART: Denoising Sequence-to-Sequence Pre-training for Natural Language Generation, Translation, and Comprehension](https://mlsanity.com/paper/1910.13461/) (2019)
- [BERTScore: Evaluating Text Generation with BERT](https://mlsanity.com/paper/1904.09675/) (2019)
- [GLUE: A Multi-Task Benchmark and Analysis Platform for Natural Language Understanding](https://mlsanity.com/paper/1804.07461/) (2018)
- [DistilBERT, a distilled version of BERT: smaller, faster, cheaper and lighter](https://mlsanity.com/paper/1910.01108/) (2019)
- [On the Opportunities and Risks of Foundation Models](https://mlsanity.com/paper/2108.07258/) (2021)
- [Finetuned Language Models Are Zero-Shot Learners](https://mlsanity.com/paper/2109.01652/) (2021)
- [OPT: Open Pre-trained Transformer Language Models](https://mlsanity.com/paper/2205.01068/) (2022)
- [Tree of Thoughts: Deliberate Problem Solving with Large Language Models](https://mlsanity.com/paper/2305.10601/) (2023)
- [Sparks of Artificial General Intelligence: Early experiments with GPT-4](https://mlsanity.com/paper/2303.12712/) (2023)
- [A Survey of Large Language Models](https://mlsanity.com/paper/2303.18223/) (2023)
- [Emergent Abilities of Large Language Models](https://mlsanity.com/paper/2206.07682/) (2022)
- [Deep contextualized word representations](https://mlsanity.com/paper/1802.05365/) (2018)
- [REALM: Retrieval-Augmented Language Model Pre-Training](https://mlsanity.com/paper/2002.08909/) (2020)
- [Beyond the Imitation Game: Quantifying and extrapolating the capabilities of language models](https://mlsanity.com/paper/2206.04615/) (2022)
- [BLOOM: A 176B-Parameter Open-Access Multilingual Language Model](https://mlsanity.com/paper/2211.05100/) (2022)
- [Megatron-LM: Training Multi-Billion Parameter Language Models Using Model Parallelism](https://mlsanity.com/paper/1909.08053/) (2019)
- [SuperGLUE: A Stickier Benchmark for General-Purpose Language Understanding Systems](https://mlsanity.com/paper/1905.00537/) (2019)
- [Improving language models by retrieving from trillions of tokens](https://mlsanity.com/paper/2112.04426/) (2021)

## Built on by (most cited first, 17 of 17)

- [Assessing and Understanding Creativity in Large Language Models](https://mlsanity.com/paper/2401.12491/) (2024)
- [Limitations of Large Language Models in Clinical Problem-Solving Arising from Inflexible Reasoning](https://mlsanity.com/paper/2502.04381/) (2025)
- [Evaluating Text Creativity across Diverse Domains: A Dataset and Large Language Model Evaluator](https://mlsanity.com/paper/2505.19236/) (2025)
- [Do VLMs Perceive or Recall? Probing Visual Perception vs. Memory with Classic Visual Illusions](https://mlsanity.com/paper/2601.22150/) (2026)
- [Creative Problem Solving in Large Language and Vision Models -- What Would it Take?](https://mlsanity.com/paper/2405.01453/) (2024)
- [Creativity in AI: Progresses and Challenges](https://mlsanity.com/paper/2410.17218/) (2024)
- [Deep Associations, High Creativity: A Simple yet Effective Metric for Evaluating Large Language Models](https://mlsanity.com/paper/2510.12110/) (2025)
- [Brain in a Vat: On Missing Pieces Towards Artificial General Intelligence in Large Language Models](https://mlsanity.com/paper/2307.03762/) (2023)
- [Evaluating the Creativity of LLMs in Persian Literary Text Generation](https://mlsanity.com/paper/2509.18401/) (2025)
- [MedEinst: Benchmarking the Einstellung Effect in Medical LLMs through Counterfactual Differential Diagnosis](https://mlsanity.com/paper/2601.06636/) (2026)
- [DEUCE: Dual-diversity Enhancement and Uncertainty-awareness for Cold-start Active Learning](https://mlsanity.com/paper/2502.00305/) (2025)
- [GuessBench: Sensemaking Multimodal Creativity in the Wild](https://mlsanity.com/paper/2506.00814/) (2025)
- [Beyond Perception Errors: Semantic Fixation in Large Vision-Language Models](https://mlsanity.com/paper/2604.12119/) (2026)
- [Entropic Context Shaping: Information-Theoretic Filtering for Context-Aware LLM Agents](https://mlsanity.com/paper/2601.11585/) (2026)
- [Advances in LLM Reasoning Enable Flexibility in Clinical Problem-Solving](https://mlsanity.com/paper/2601.11866/) (2026)
- [CresOWLve: Benchmarking Creative Problem-Solving Over Real-World Knowledge](https://mlsanity.com/paper/2604.03374/) (2026)
- [Assessing the Creativity of Large Language Models: Testing, Limits, and New Frontiers](https://mlsanity.com/paper/2605.13450/) (2026)

## Abstract (arXiv)

The quest for human imitative AI has been an enduring topic in AI research since its inception. The technical evolution and emerging capabilities of the latest cohort of large language models (LLMs) have reinvigorated the subject beyond academia to the cultural zeitgeist. While recent NLP evaluation benchmark tasks test some aspects of human-imitative behaviour (e.g., BIG-bench's 'human-like behavior' tasks), few, if not none, examine creative problem solving abilities. Creative problem solving in humans is a well-studied topic in cognitive neuroscience with standardized tests that predominantly use the ability to associate (heterogeneous) connections among clue words as a metric for creativity. Exposure to misleading stimuli - distractors dubbed red herrings - impede human performance in such tasks via the fixation effect and Einstellung paradigm. In cognitive neuroscience studies, such fixations are experimentally induced by pre-exposing participants to orthographically similar incorrect words to subsequent word-fragments or clues. The popular British quiz show Only Connect's Connecting Wall segment essentially mimics Mednick's Remote Associates Test (RAT) formulation with built-in, deliberate red herrings, which makes it an ideal proxy dataset to explore and study fixation effect and Einstellung paradigm from cognitive neuroscience in LLMs. In this paper we present the novel Only Connect Wall (OCW) dataset and report results from our evaluation of selected pre-trained language models and LLMs on creative problem solving tasks like grouping clue words by heterogeneous connections, and identifying correct open knowledge domain connections in respective groups. We synthetically generate two additional datasets: OCW-Randomized, OCW-WordNet to further analyze our red-herrings hypothesis in language models. The code and link to the dataset are available at https://github.com/TaatiTeam/OCW.