# Task-specific experimental design for treatment effect estimation

arXiv: https://arxiv.org/abs/2306.05484 · HTML: https://mlsanity.com/paper/2306.05484/

## Key facts

- Cited by 2 papers in the map (data through 14 Oct 2026).
- Builds on 10 of its 40 references that are in the map.
- First posted on arXiv 8 Jun 2023.

## Builds on (most cited first, 10 of 10)

- [Adam: A Method for Stochastic Optimization](https://mlsanity.com/paper/1412.6980/) (2014)
- [A Survey of Deep Active Learning](https://mlsanity.com/paper/2009.00236/) (2020)
- [Meta-learners for Estimating Heterogeneous Treatment Effects using Machine Learning](https://mlsanity.com/paper/1706.03461/) (2017)
- [Variational Adversarial Active Learning](https://mlsanity.com/paper/1904.00370/) (2019)
- [Prioritized Training on Points that are Learnable, Worth Learning, and Not Yet Learnt](https://mlsanity.com/paper/2206.07137/) (2022)
- [Uplift Modeling with Multiple Treatments and General Response Types](https://mlsanity.com/paper/1705.08492/) (2017)
- [Causal-BALD: Deep Bayesian Active Learning of Outcomes to Infer Treatment-Effects from Observational Data](https://mlsanity.com/paper/2111.02275/) (2021)
- [Balancing Covariates in Randomized Experiments with the Gram-Schmidt Walk Design](https://mlsanity.com/paper/1911.03071/) (2019)
- [Sample Constrained Treatment Effect Estimation](https://mlsanity.com/paper/2210.06594/) (2022)
- [The Effectiveness of Variational Autoencoders for Active Learning](https://mlsanity.com/paper/1911.07716/) (2019)

## Built on by (most cited first, 2 of 2)

- [Enhancing Treatment Effect Estimation via Active Learning: A Counterfactual Covering Perspective](https://mlsanity.com/paper/2505.05242/) (2025)
- [ActiveCQ: Active Estimation of Causal Quantities](https://mlsanity.com/paper/2509.24293/) (2025)

## Abstract (arXiv)

Understanding causality should be a core requirement of any attempt to build real impact through AI. Due to the inherent unobservability of counterfactuals, large randomised trials (RCTs) are the standard for causal inference. But large experiments are generically expensive, and randomisation carries its own costs, e.g. when suboptimal decisions are trialed. Recent work has proposed more sample-efficient alternatives to RCTs, but these are not adaptable to the downstream application for which the causal effect is sought. In this work, we develop a task-specific approach to experimental design and derive sampling strategies customised to particular downstream applications. Across a range of important tasks, real-world datasets, and sample sizes, our method outperforms other benchmarks, e.g. requiring an order-of-magnitude less data to match RCT performance on targeted marketing tasks.
